Catch Me If You Can! Getting in Front of On-The-Go Local Customers
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Marketing to mobile local customers presents a unique set of challenges, but catching these high-intent searchers pays off. Presented at "Are You a MoLo SlowMo? Getting Mobile & Local Right" at Seer Interactive in Philadelphia on June 9, 2016
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Catch Me If You Can! Getting in Front of On-The-Go Local Customers
- 1. Catch Me If You Can! Getting in Front of On-The-Go Local Customers Cori Shirk Graft | Seer Interactive | June 9, 2016 © TheGiantVermin flickr.com/photos/tudor
- 2. Local + Mobile @corishirk Seer Interactive
- 4. “Near Me”: 34x Growth since 2011 Source: Think With Google @corishirk Seer Interactive
- 5. “Near Me”: 80% of Searches on Mobile @corishirk Seer Interactive Source: Think With Google
- 6. Google / Maps guides people to 1.5 billion destinations each year. Source: Google Performance Summit @corishirk Seer Interactive
- 7. 75% of local-mobile searches lead to a store visit within a day. @corishirk Seer Interactive Source: Google Performance Summit
- 8. 28% of local-mobile searches lead to an in-store purchase within a day. @corishirk Seer Interactive Source: Google Performance Summit
- 9. They won’t wait. @corishirk Seer Interactive © Jhaymesisviphotography flickr.com/photos/jhaymesisvip
- 10. © Jhaymesisviphotography flickr.com/photos/jhaymesisvip They won’t dig. @corishirk Seer Interactive
- 11. Your Business Info @corishirk Seer Interactive © www.audio-luci-store.it flickr.com/photos/audiolucistore
- 22. Where’s my organic visit!? @corishirk Seer Interactive
- 23. Where’s my organic conversion!? @corishirk Seer Interactive
- 24. Five W’s @corishirk Seer Interactive
- 25. Who: NAP, Logos, Photos @corishirk Seer Interactive
- 26. What: Categories @corishirk Seer Interactive
- 27. Where: Lat/Long, Neighborhood, Containment Stores @corishirk Seer Interactive
- 28. When: Store Hours @corishirk Seer Interactive
- 29. Why: Business Description @corishirk Seer Interactive
- 30. How: Call to Action, Contact Info @corishirk Seer Interactive
- 31. Who: NAP, Logos, Photos What: Categories Where: Lat/Long, Neighborhood, Containment Stores When: Hours Why: Business Description How: Call to Action, Contact Info @corishirk Seer Interactive
- 32. Field Lift URLs 2.16x Menu 2.12x Logo 1.99x Hours 1.84x (2.20x onYelp) Twitter Handle 1.83x Facebook Page URL 1.54x Videos 1.59x Calendar 1.52x Payment Options 1.58x Photo Gallery 1.61x Descriptions 1.45x Product List 1.11x Special Offer 1.42x Source: Yext @corishirk Seer Interactive
- 33. 53% 44% Source: comScore @corishirk Seer Interactive
- 34. : Source: Fortune @corishirk Seer Interactive
- 35. 20% decline in site traffic from iPhones = @corishirk Seer Interactive
- 36. • Apple MapsConnect Listings • Yelp Listings • Indexed App Content • Websites @corishirk Seer Interactive
- 47. STOP thinking of your website as a destination. @corishirk Seer Interactive
- 48. START thinking of your website as a data feed. @corishirk Seer Interactive
- 49. Mark up ALL the things! @corishirk Seer Interactive
- 53. Link to Google Maps URL @corishirk Seer Interactive
- 54. Allow for More Advanced Filtering @corishirk Seer Interactive
- 55. Get CTAs in Knowledge Panels @corishirk Seer Interactive
- 56. Specify Lat / Long @corishirk Seer Interactive
- 57. Link Social Profiles in Knowledge Panel @corishirk Seer Interactive
- 59. Publish when your followers are most active. @corishirk Seer Interactive
- 60. Paid Ads @corishirk Seer Interactive
- 62. Push custom messages and offers @corishirk Seer Interactive
- 63. Build retargeting lists from foot traffic @corishirk Seer Interactive
- 64. image © Google 2016 Google Maps mobile ads @corishirk Seer Interactive
- 65. images © Google 2016 Promoted Map Pins @corishirk Seer Interactive
- 68. Local SEOs be like… @corishirk Seer Interactive
- 69. Make use of the tools available. @corishirk Seer Interactive
- 70. Make it easy for them to find you. @corishirk Seer Interactive © www.audio-luci-store.it flickr.com/photos/audiolucistore