Social business Veterinarians
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Social business Veterinarians

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Social business Veterinarians Social business Veterinarians Presentation Transcript

  • Social Business Bret L. Simmons, Ph.D.Northern Nevada Vet Practice Managers Association November 13, 2012
  • Today’s Presentationwww.slideshare.net/BretLSimmons
  • Main Points Today 1. Social business is a huge opportunity 2. This is much bigger than marketing 3. Being searchable, shareable, and relational is good for your business 4. Proper operating principles are
  • DisclaimersMy background
  • What is the most effective form of marketing?
  • Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  • Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  • Brand Value1.Who are you?2.Who do you want to help?3.How do you want to help them?
  • Why You?Why Now?
  • Social MediaYou must be personal and conversant
  • Lead with valueWrap the personal around your value
  • Does your brand have personality?
  • HUB
  • Inbound MarketingExamplesTahoe Mountain SportsRed Bank Vet HospitalLeo’s Pet CareSouthwest Vet HospitalPyramid Vet HospitalA Plus Animal HospitalBlog PawsLauren ChenTony Martin
  • Questions?
  • Bret L. Simmons, Ph.D. www.bretlsimmons.comBret.simmons@gmail.com (775) 336-9576