Main Points Today 1. Social business is a huge opportunity 2. This is much bigger than marketing 3. Being searchable, shareable, and relational is good for your business 4. Proper operating principles are
What is the most effective form of marketing?
Brand ValueIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Brand Value1.Who are you?2.Who do you want to help?3.How do you want to help them?
Why You?Why Now?
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
Does your brand have personality?
Inbound MarketingExamplesTahoe Mountain SportsRed Bank Vet HospitalLeo’s Pet CareSouthwest Vet HospitalPyramid Vet HospitalA Plus Animal HospitalBlog PawsLauren ChenTony Martin
Bret L. Simmons, Ph.D. www.bretlsimmons.comBret.firstname.lastname@example.org (775) 336-9576