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Social Business: Paradigm Shift in Communication

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Bret Simmons
Bret Simmons

Presentation to B2B Networking Group, September 1, 2001

BusinessNews & Politics
1 of 30
Bret L. Simmons, Ph.D.bretlsimmons.com@drbret Social Business B2B Networking September 1, 2011
Social Business http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html Communicating with friends that are interested in you and your business to continuously improve and grow your business
The next 30 minutes Paradigm shift in the way we communicate Principles of inbound marketing Social Objects Examples Recommendations Questions
InboundorOutbound?
What is the most credible and effective method of marketing? How well are you leveraging that method?
One-to-one
One-to-one One-to- many
Do you still use the internet only as a one-to-one or one-to-many tool in your business?
Many-To-Many Clay Shirky, 2009 New technologies are radically transforming the way we communicate
People are talking You earned everything they say about you
What’s new?
Speed, reach, and impact of good and bad news about your business
How are you responding?
Business as usual?
Something new Are you waiting for a recipe?
Employees Customers Suppliers
Is your website a hub of many-to-many interactions? Inbound Marketing
Relational Capacity RelevantContent Optimize Promote Conversation Community
Social Objects: Fuel of Many-To-Many The reason two people are talking to each other Social networks form around social objects, not the other way around Hugh MacLeod
Social Objects Documents Video Audio Pictures Presentations
Social objects are most trusted when they are shared among friends
Inbound Marketing: Local Examples Moonworks Construction Company Reynolds Gold Academy Immigration Attorney Pharmacy Development Services
Recommendations for business Strategic opportunity Operational excellence Give everyone that touches your business something good to say Convene the conversation Become a valuable social object factory
Recommendations for you Participate! Learn Don’t quit Paradigm shifts create tremendous opportunities for those that make the rules of the new game
Questions?
Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret bret.simmons@ gmail.com (775) 336-9576

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