Fernley Chamber of Commerce

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Fernley Chamber of Commerce

  1. 1. Bret L. Simmons, Ph.D.bretlsimmons.com@drbret<br />Social Business<br />Fernley, NV Chamber of Commerce<br />August 17, 2011<br />
  2. 2. Social Business<br />http://www.edbatista.com/2011/07/self-monitoring-and-authenticity.html<br />Communicating with friends that are interested in you and your business to continuously improve and grow your business <br />
  3. 3. The next 30 minutes<br />Paradigm shift in the way we communicate<br />Principles of inbound marketing<br />Social Objects<br />Examples<br />Recommendations<br />Questions<br />
  4. 4. What is the most credible and effective method of marketing?<br />How well are you leveraging that method?<br />
  5. 5. One-to-one<br />
  6. 6. One-to-one<br />One-to- many<br />
  7. 7. Do you still use the internet only as a one-to-one or one-to-many tool in your business?<br />
  8. 8. Many-To-Many<br />Clay Shirky, 2009<br />New technologies are<br />radically transforming<br />the way we communicate<br />
  9. 9. People are talking<br />You earned everything they say about you<br />
  10. 10. What’s new?<br />
  11. 11. Speed, reach, and impact of good and bad news about your business<br />
  12. 12. How are you responding?<br />
  13. 13. Business as usual?<br />
  14. 14. Something new<br />Are you waiting for a recipe?<br />
  15. 15. Employees<br />Customers<br />Suppliers<br />
  16. 16.
  17. 17. Is your website a hub of many-to-many interactions?<br />Inbound<br />Marketing<br />
  18. 18. Relational Capacity<br />Relevant Content<br />Conversation<br />Community<br />
  19. 19. Social Objects: Fuel of Many-To-Many<br />The reason two people are talking to each other <br />Social networks form around social objects, not the other way around<br />Hugh MacLeod<br />
  20. 20. Social Objects<br />Documents<br />Video<br />Audio<br />Pictures<br />Presentations<br />
  21. 21. Social objects are most trusted when they are shared among friends<br />
  22. 22. Inbound Marketing: Local Examples<br />Northern Nevada Imaging<br />Relentless Martial Arts<br />City of Fernley<br />
  23. 23. Recommendations for business<br />Strategic opportunity<br />Operational excellence<br />Give everyone that touches your business something good to say<br />Convene the conversation<br />Become a valuable social object factory<br />
  24. 24. Recommendations for you<br />Participate!<br />Learn<br />Don’t quit<br />Paradigm shifts create tremendous opportunities for those that make the rules of the new game<br />
  25. 25. Questions?<br />
  26. 26. Bret L. Simmons, Ph.D.www.bretlsimmons.com@drbret #unrbrand<br />bret.simmons@<br />gmail.com<br />(775) 336-9576<br />

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