Using social media to benefit your career
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Discover how to create and optimize your online professional brand and seize control of what people see in search results when they look for you. This presentation from DMA 2014 looks at essential tips for managing your social media profiles to boost your career. http://www.vivastream.com/events/dma2014/sessions/identity-career;jsessionid=196BE0EE5D2E649C97870F8ABD8A852F.node1
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Using social media to benefit your career
- 1. Using social media to establish your professional identity and benefit your career Brendan Dodds Social Media, Search and Advertising Leader EY 26 October 2014
- 2. The power of social media Networking Building reputation Learning
- 3. The power of social media Networking Building reputation Learning
- 4. What do we mean by a network? • Supportive system of people with a common interest • Often used for sharing information • People, not technology • Connections and relationships
- 5. Connections vs followers Follower YOU THEM Connection
- 6. Who is a “right” connection? • People who you care about • People who influence you • People who share useful insights • People who value your insights
- 7. When to accept a connection Anyone at all – open networking Would they recognize your name? Have you met them in person? Would you give them your cellphone no.?
- 8. How to get more followers Leak a sex tape How to get the right followers • Contribute!
- 9. A good contribution Relevant Contribution Useful Insightful Authentic Accurate Distinctive
- 10. You don’t have to create to add value Stuff Creators Selected stuff Curators Commentary on stuff Commentators Valued stuff Consumers
- 11. The power of social media Networking Building reputation Learning
- 12. Learning Tools • News • Information • Skills People • Insights • Shared information • Behaviors
- 13. Great tools • Flipboard • Paper • Google News • LinkedIn Today • SlideShare • Twitter (use lists) • RSS Readers
- 14. Great people • Your coworkers (on professional networks) • Your boss • Industry peers • Anyone who shares useful, relevant information
- 15. Where do you want to be in 3-5yrs? • Who do you want to be? • “Dress for the role you want”. • Observe and learn from their behavior. Use the tools they use. • Network and collaborate with them. • Find the value you can add to them.
- 16. Learn to listen. Listen to learn. “I like to listen. I have learned a great deal from listening carefully. Most people never listen.” Ernest Hemingway
- 17. The power of social media Networking Building reputation Learning
- 18. Personal brand You’re hired (in part) for your reputation Your digital reputation • has never been more visible • has never been more in your control Interview technique Education Resume Your brand
- 19. Digital handshake • 94% of recruiters rely on social recruiting • 93% use LinkedIn to search, contact, and keep tabs on candidates • 65% use Facebook and 47% use Twitter to promote company culture • 18% use Twitter and 25% use Facebook to vet candidates after the interview process Source: Jobvite survey, 2013
- 20. Clean up 1. Google yourself (log out first) 2. Assess the results 3. Improve the results 4. Monitor
- 21. Assess your digital reputation The good The bad
- 22. Managing your digital reputation Fix the bad stuff Improve existing stuff Add more good stuff
- 23. Add more good stuff • Create great content • Establish new profiles (selectively) • Organize your online presence
- 27. Improve existing stuff • Update social profiles • Optimize social profiles • LinkedIn • Google + • Understand and lock-down privacy settings
- 28. Fix the bad stuff • Delete or replace what we control • Can we influence what we don’t? • Add good stuff • Learn from it, smile and move on flickr.com/arvindgrover
- 29. Improve your LinkedIn profile • Add a good photo • Fix your headline • Build out your network • Always personalize invitations to connect • Fine-tune your summary and current role • What do you want to be known for? • Keyword optimize • Show some passion • Turn off unwelcome emails Hello?
- 30. Social media guidelines A few healthy assumptions: 1. Assume your colleagues are following you 2. Assume you’ll be quoted in the media 3. Assume you’re talking about a client 4. …and don’t do anything stupid
- 31. In closing Social media offers a differential advantage in your career.
- 32. Thanks Get in touch: @BrendanDodds Please share your feedback