In this webinar we'll discuss the importance of using training videos for your employee training and development programs. Digital video consumption grew 30% in 2012, and the pace is showing no signs of slowing down. We'll explain how to use this trend to your benefit when training employees, and we'll get you started on your video training program today.
4. POLL QUESTION
How are you
incorporating
video into your
learning
programs?
A.
For new employee
onboarding.
B.
Internal
communication.
C.
Performance support
and foundational
knowledge.
D.
All of the above.
E.
Something else.
5. What you’ll
learn:
There is a sound business
case for incorporating video
into employee training
programs.
Video, especially short-form
video, is a very effective
training tool.
Best practices for
incorporating short-form
video into employee training
programs and initiatives.
6. In 2012 - 25% of the workforce
was comprised of Millennials.
By 2015 Millennials are
expected to be the
majority.
U.S. Bureau of Labor Statistics
7. For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want.
Gunnard Johnson, Google's Advertising
Research Director
11. Adult Learning Theory
Short Form Video
Adults are internally motivated and selfdirected.
Self-directed, access as needed and
when needed.
Adults bring life experiences and
knowledge to learning experiences.
Interaction with others when a social
component is available.
Adults are goal oriented.
Goals promoted through short, timely
bursts of relevant content.
Adults are relevancy oriented.
Easier to be relevant when content is
short and targeted.
Adults are practical.
Little to no work flow disruption.
Adult learners like to be respected.
Employees manage and control pace
and timing of their own learning.
12. 60,000
times faster than text
40%
Nerve fibers connect
through retina
36,000
visual messages/hour
13. Why Video?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images
95% of
video
14. Does This Translate Into
Employee Training?
YES!
Adults learn best:
Short bursts
(5-15 min.)
• Visual input for
cognitive transfer
• Preferred method
for information
•
15. Online Training Works Better
Than Classroom
56%
60% faster
greater gains
in learning
40% higher
consistency in
presentation
Source: Prokopeak, M. Special Report: Learning Delivery
22. DEPLOYMENT AND DELIVERY
How do your employees absorb content?
At least 50% of employees already use their own
smartphones/devices to access work-related sites
or information.
SOURCE: Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
The number of mobile workers totals 1.3
billion worldwide. THAT’S 35% OF THE WORKFORCE!
SOURCE: IDC
23.
24. Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”
• Development
opportunity
• Maintain work flow and
service standard
• Share with co-workers
25. How Tony Roma
Employees use
Video to Teach
Important Job Skills
The world is changing.
People are changing. To
be effective, our
employee training is
changing to meet them
where they are.
Jessie Bray, VP of Training
and HR, Romacorp.
26. A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just in time
moment of
need
SOCIAL
discussions
observed
behaviors
MOBILE
anywhere
anytime
27. In a world of learning and development where
complexity is the enemy, BizLibrary has developed a
to delivering high
quality learning, anywhere, anytime.
MICHAEL ROCHELLE
Chief Strategy Officer
Brandon-Hall Group
BIZLIBRARY.COM
28.
29.
30.
31. Some recommended
resources…
Embracing Change
Streaming Video (5 minutes)
How to Know What We Know: The Knowledge Transfer
Process
Streaming Video (6 minutes)
Please Respect My Generation! 5 Generations At Work
Streaming Video (23 minutes)
Celebrate! Change Your Lens, Change Your Life
Streaming Video (20 minutes)
BIZLIBRARY.COM
32. FREE TRIAL OR DEMO
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Performance Technology.