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Learning Innovation Network Mobile Learning Research

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This presentation is the latest research on how Fortune 2000 companies are leveraging Mobile Devices for Corporate Learning. This presentation includes research among Head of Human Resources and Heads of Global Learning.

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Learning Innovation Network Mobile Learning Research

  1. 1. Learning Innovation Network: The Shift To mLearning Jeanne Meister Founder, New Learning Playbook jeanne@newlearningplaybook.com www.newlearningplaybook.com © 2009, New Learning Playbook 1 www.newlearningplaybook.com
  2. 2. we’ll cover five themes in the next 60 minutes © 2009, New Learning Playbook 2 www.newlearningplaybook.com
  3. 3. Outline 1.Drivers and Trends Of Mobile Learning © 2009, New Learning Playbook 3 www.newlearningplaybook.com
  4. 4. Outline 2. Mobile Learning in Action K-12 Post Secondary © 2009, New Learning Playbook 4 www.newlearningplaybook.com
  5. 5. Outline 3. Mobile Pulse Survey © 2009, New Learning Playbook 5 www.newlearningplaybook.com
  6. 6. Outline 4. Wachovia Case Study © 2009, New Learning Playbook 6 www.newlearningplaybook.com
  7. 7. Outline 5. SWOT Team Exercise © 2009, New Learning Playbook 7 www.newlearningplaybook.com
  8. 8. Drivers and Trends Drivers & Trends Of Mobile Learning © 2009, New Learning Playbook 8 www.newlearningplaybook.com
  9. 9. Drivers For Interest In Mobile Learning Growth in Mobile Subscriptions © 2009, New Learning Playbook 9 www.newlearningplaybook.com
  10. 10. Growth of Mobile Subscriptions Reported Subscriptions (millions) Over the next five years, over 80 percent of new subscriptions are expected to come from high growth markets, with the most significant growth coming from India and China. http://www.ericsson.com/ericsson/corporate_responsibility/cr06/markets/mobile/index.shtml © 2009, New Learning Playbook 10 www.newlearningplaybook.com
  11. 11. Drivers For Interest In Mobile Learning Millennials Expect To Use Latest Technologies In Their Jobs © 2009, New Learning Playbook 11 www.newlearningplaybook.com
  12. 12. Millennials at Work Most Valued Benefits After Salary First Choice Second Choice Third Choice All respondents Training/development: 53% Cash bonuses: 41% Flexible work hours: 41% Asia Training/development: 64% Assistance with housing: 46% Cash bonuses: 39% Australasia & Training/development: 58% Flexible work hours: 45% Cash bonuses: 42% Pacific Islands Central & Training/development: 61% Cash bonuses: 40% Flexible work hours: 32% Eastern Europe Western Europe Training/development: 57% Flexible work hours: 38% Cash bonuses: 36% Middle East & Flexible work hours: 55% Training/development: 46% Cash bonuses: 42% Africa North America & Free private healthcare: Flexible work hours: 53% Cash bonuses: 43% 38% the Caribbean South & Central Training/development: 73% Cash bonuses: 45% Flexible work hours: 41% America Base: 3953 global respondents © 2009, New Learning Playbook 12 www.newlearningplaybook.com
  13. 13. Millennials Will Route Around IT Departments Which of these technologies do you currently use that are not supported by your organization’s IT department? Forrester Research © 2009, New Learning Playbook 13 www.newlearningplaybook.com
  14. 14. Drivers For Interest In Mobile Learning Increase Efficiency Of How Learning Is Delivered Plus: growth of phones as device to download books © 2009, New Learning Playbook 14 www.newlearningplaybook.com
  15. 15. Drivers and Trends Mobile Learning In Action @ K-12 © 2009, New Learning Playbook 15 www.newlearningplaybook.com
  16. 16. Mobiles For K-12 Education Mathematics Technology Science & Engineering …all Sports-Themed! © 2009, New Learning Playbook 16 www.newlearningplaybook.com
  17. 17. Nokia & Pearson Foundation Train K-12 Teachers © 2009, New Learning Playbook 17 www.newlearningplaybook.com
  18. 18. Drivers and Trends Mobile Pulse Survey © 2009, New Learning Playbook 18 www.newlearningplaybook.com
  19. 19. Objectives of the Study USA Canada UK India Others The Buzz of Mobile 7% 3% 2% Learning 7% Usage of Mobile Learning Barriers to Mobile 81% Respondent Demographics Learning Future of Mobile Learning Content Areas for Mobile Learning © 2009, New Learning Playbook 19 www.newlearningplaybook.com
  20. 20. Demographics of 125 Respondents By Industry Type © 2009, New Learning Playbook 20 www.newlearningplaybook.com
  21. 21. Demographics of Respondents By Job Function 3% 5% 10% 34% 24% 24% Executive Management Other Division or Program Management Operations © 2009, New Learning Playbook Technology Sales or Marketing 21 www.newlearningplaybook.com
  22. 22. The Buzz About Mobile Learning Learning through Mobile Devices “It’s really more m Performance Support, rather than e-learning on a mobile device.” - Survey Respondent, USA Learning delivered The best use of mobile learning is all about electronically repackaging electronic performance © 2009, New Learning Playbook 22 www.newlearningplaybook.com support tools.
  23. 23. The Buzz About Mobile Learning “While I was at Invitrogen we were early adopters of iPhone/iTouch for business applications we launched our online university, to include social networking and YouTube videos & mlearning. Our reps loved it -- they could do just in time training, share videos on lab protocols, and network with customers and one another.” Sandi, USA © 2009, New Learning Playbook 23 www.newlearningplaybook.com
  24. 24. The Buzz About Mobile Learning quot;I see a progressive growth of mobile learning to acquire knowledge. Today, acquiring required knowledge is becoming excessively costly via traditional schooling. I also think mobile devices are ideal as a delivery for many certification programs.” Biren (Brian), India © 2009, New Learning Playbook 24 www.newlearningplaybook.com
  25. 25. The Buzz About Mobile Learning “We are expanding our usage of mobile learning for both employees as well as extended network. The real opportunity for mlearning as I see it, is to think of mlearning as a “campaign’ rather than e- learning on a mobile device.“ Sami, Finland © 2009, New Learning Playbook 25 www.newlearningplaybook.com
  26. 26. Usage of Mobile Learning – The Present Scenario Does your company use any mobile devices for learning? This includes using a PDA, Blackberry, a Smartphone, etc. 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No © 2009, New Learning Playbook Already 33% organizations are using mobile learning for their employees. 26 www.newlearningplaybook.com
  27. 27. The Future of Mobile Learning If you are not using mobiles for learning, are you considering usage in the next 12-18 months? 80% 70% 60% 50% 40% 30% 20% 10% 0% Yes No Majority (70%)of the organizations are planning to use mobile learning © 2009, New Learning Playbook 27 technology in the coming 12-18 months. www.newlearningplaybook.com
  28. 28. Mobile Learning In Organizations – Usage How long have you been using mobiles for learning? 60% 50% 40% 30% 20% 10% 0% < 1 year 1-2 years Other 25% have been or are starting to use mobile learning in the last year Another 15% year. of © 2009, New Learning Playbook say that they have been using Mobile Learning for the our survey respondents 28 1- last 1-2 years www.newlearningplaybook.com
  29. 29. Usage of Mobile Learning – Comparison Across Functions Does your company use any mobile devices for learning? This includes using a PDA, Blackberry, a Smartphone, etc. The mobile learning in organizations in more prevalent in Non HR functions © 2009, New Learning Playbook 29 www.newlearningplaybook.com as compared to HR functions (16%). (42%)
  30. 30. Challenges For Mobile Learning Challenges for Mobile Learning “Until we begin seeing a broader base of tech savvy workers, or identify business issues that can only be resolved through mobile learning, the spread of mobile learning will be slow. There are concerns that it is just another training trend and a more expensive solution to training which can be solved in less expensive ways.” Survey Respondent, USA © 2009, New Learning Playbook 30 www.newlearningplaybook.com
  31. 31. Users Of Mobile Learning Today Also Used Collaborative Learning Tools Corporate Corporate Social Networks SharePoint, SharePoint, Blogs , and Communities of Practice are among the most popular © 2009, New Learning Playbook 31 learning tools among the organizations www.newlearningplaybook.com
  32. 32. Content Areas For Mobile Learning Product Knowledge Sales Training, and Communication are among the most Knowledge, popular trainingsPlaybook © 2009, New Learning for which companies are using mobile learning technologies. 32 www.newlearningplaybook.com
  33. 33. Barriers to Mobile Learning 1 – Most Difficult 5 – Least Difficult Funding, Organizational Culture and Lack of user sophistication are identified as © 2009, top Learning Playbook New barriers for mobile learning technology in the organizations. 33 www.newlearningplaybook.com
  34. 34. How Do You Measure the Effectiveness of Mobile Learning *Other includes increases in employee engagement, increases in overall employee satisfaction, increases in satisfaction of learning 20% of the organizations measure the effectiveness of mobile learning on the basis of usage © 2009, New Learning Playbook while 45% are say they are working to create new metrics 34 www.newlearningplaybook.com
  35. 35. Drivers and Trends Wachovia Case Study © 2009, New Learning Playbook 35 www.newlearningplaybook.com
  36. 36. The Wachovia Case Study is not included in this version of the presentation. For further information on the Wachovia Case Study, contact: Jeanne@newlearningplaybook.com © 2009, New Learning Playbook 36 www.newlearningplaybook.com 36
  37. 37. Jeanne Meister Founder, New Learning Playbook jeanne@newlearningplaybook.com www.newlearningplaybook.com http://www.linkedin.com/in/jeannemeister facebook.com/p/Jeanne_Meister/654439702 http://twitter.com/jcmeister © 2009, New Learning Playbook 37 www.newlearningplaybook.com

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