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Reaching out to users

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Carrie Calder, Head of Marketing, BioMed Central

Carrie Calder, Head of Marketing, BioMed Central

Published in: Technology, Business

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  • 1. Reaching out to users Carrie Calder Head of Marketing
  • 2. Reaching users – an overview • The BioMed Central network and its users • Marketing channels and activity
  • 3. The BioMed Central network • 199 journal websites - across biology, medicine, chemistry and physics • 12 subject gateways • Google PageRank of 8/10
  • 4. Website traffic • 28 million page views a month • Over 1 million registered users • Over 400,000 recipients to fortnightly BioMed Central newsletter • 13,000 new registrants a month
  • 5. User demographics
  • 6. Traffic sources
  • 7. Marketing channels and activity • Conferences: - Exhibit at over 40 international conferences a year - Supplement and abstract publication - Co-sponsored events with journal • Conference exchanges: Agreements with Gordon Research Conferences, Keystone Symposia, and EMBO. • Leaflets, postcards, promotional material created
  • 8. Marketing channels and activity
  • 9. Marketing channels and activity • Advertisement - across BioMed Central’s network and occassional print publications • Over 100 author focused emails sent a month - Reaching an average of 500,000 researchers a month • Springer channels • 25 press releases issued a month - up to 700 stories generated monthly
  • 10. Marketing channels and activity
  • 11. Level of activity for a single journal • Promotional material: Leaflet, poster, online advert plus inclusion in BioMed Central brochures • Direct emails: article alerts, launch series of emails, plus at least one ‘call for paper’ email per quarter • Conference promotion • Google analytics reports • Press releases
  • 12. Questions?