AS Media StudiesAudiences & Institutions Unit
Exam Based UnitWorth the same as TV Drama     25% of AS Media grade = TV Drama  25% of AS Media grade = Audiences & Instit...
What will you look at?Students should be prepared to understand and discuss theprocesses of production, distribution, mark...
In addition, students should be familiar with:• the issues raised by media ownership in contemporary media practice;• the ...
You choose an area
You complete a series of small scale researchprojects looking at the INDUSTRY and AUDIENCEfor your topic area
Introduction to Audiences & Institutions Unit
Introduction to Audiences & Institutions Unit
Introduction to Audiences & Institutions Unit
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Introduction to Audiences & Institutions Unit

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Introduction to Audiences & Institutions Unit

  1. 1. AS Media StudiesAudiences & Institutions Unit
  2. 2. Exam Based UnitWorth the same as TV Drama 25% of AS Media grade = TV Drama 25% of AS Media grade = Audiences & Institutions 50% of AS Media grade = Magazine Project
  3. 3. What will you look at?Students should be prepared to understand and discuss theprocesses of production, distribution, marketing and exchange ina media industry.Exchange = how, where you buy or access the media product.Students also need to be familiar with the nature of audienceconsumption and the relationships between audiences andinstitutions.
  4. 4. In addition, students should be familiar with:• the issues raised by media ownership in contemporary media practice;• the importance of cross media convergence and synergy in production, distribution and marketing;• the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange;• the significance of proliferation in hardware and content for institutions and audiences;• the importance of technological convergence for institutions and audiences;• the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions;• the ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.
  5. 5. You choose an area
  6. 6. You complete a series of small scale researchprojects looking at the INDUSTRY and AUDIENCEfor your topic area

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