Social Brand Monitoring

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Social Brand Monitoring is a great opportunity no company, small or large should ignore. There are social media tools that make it easy to do. For more information visit www.BayshoreSolutions.com

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Social Brand Monitoring

  1. 1. SEO UpdateSocial Brand MonitoringHow to Monitor Your Brand
  2. 2. Engaged in social brand monitoring companies can dofour things: Listen - Listen to what consumers think of their consumers or products. Learn - Companies can take-away valuable information on what consumers’ impression of their brand is, and what they feel are the strong-points and short-comings of their products and services. React - Due to the viral nature of the Internet, it’s important for companies to jump into conversations and provide customer service before a customer issue or complaint becomes viral in nature. Reward - Engaged in brand monitoring you find not only those with complaints and questions, but also your brand champions.
  3. 3. So how does one go about monitoringtheir brand?Set up Google Alerts to be alerted via email when a term you’d liketo monitor is mentioned around the Web. Go to google.com/alerts and enter your company name as a search term . For type you want to select “Everything” so that you’re alerted when your company name is mentioned in news, blogs, video, discussions, or realtime. Set your preferences for how often, and how many results you’d like to see and create the alert. You may want to set up additional google alerts for variations of your company name consumers may use in conversation, for the names of your products, and for key industry terms.
  4. 4. So how does one go about monitoringtheir brand?Addictomatic – Addict-o-matic is sort of a social search engine I liketo use that doesn’t even require an account. Visit Addictomatic.com and search for your company’s name. You can the customize the sources you would like to see results from, including Google News, Youtube, Twitter Search, Bing News, Friend Feed, Google Blog Search, Flickr, Wordpress, Digg, and many many others. After you’ve customized your search results page book mark the URL and make a habit of visiting that URL frequently, which will always display the most up to date instances of your company name being used on those social sites.
  5. 5. So how does one go about monitoringtheir brand? Tweetbeep – Tweetbeep sends you email alerts, much like GoogleAlerts when a term you’d like to monitor is mentioned on Twitter.Visit Tweetbeep.com and set these up the same way you would Google Alerts
  6. 6. Search Marketing Resultsto grow your business.Contact us today. www.BayshoreSolutions.com 866.352.4791

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