Ten Smart and Simple Web Habits

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Bayshore Solutions shares ten web habits that can make your website become a more successful tool in your website strategy.

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Ten Smart and Simple Web Habits

  1. 1. Ten Smart and Simple Web Habits Jody Krebs January 2012
  2. 2. 1. Be Focused <ul><ul><li>Define your Digital Goals. </li></ul></ul><ul><ul><li>Keep them in your sights. </li></ul></ul><ul><ul><li>Know what you are trying to accomplish and </li></ul></ul><ul><ul><li>stay focused. </li></ul></ul>
  3. 3. 2. Be Organized <ul><ul><li>Plan your work. </li></ul></ul><ul><ul><li>Work your plan. </li></ul></ul><ul><ul><li>Execute your strategies knowing the right timing, </li></ul></ul><ul><ul><li>right platform and right tactics and </li></ul></ul><ul><ul><li>always, always keep your goals in sight . </li></ul></ul>
  4. 4. 3. Be Simple <ul><ul><li>The content your visitor wants should be easy to get to and </li></ul></ul><ul><ul><li>your goal easy to reach. </li></ul></ul><ul><ul><li>Design and develop your site to </li></ul></ul><ul><ul><li>support your customer and support your digital goals. </li></ul></ul><ul><ul><li>(Remember, your website is about your customer, not yourself. </li></ul></ul><ul><ul><li>Too many companies speak at their customer, not to their customer. There is a big difference.) </li></ul></ul><ul><ul><li>( </li></ul></ul>
  5. 5. 4. Be Smart <ul><ul><li>Know your audience. </li></ul></ul><ul><ul><li>Give them what they want, </li></ul></ul><ul><ul><li>when they want it, </li></ul></ul><ul><ul><li>how they want it. </li></ul></ul>
  6. 6. 5. Be Interesting <ul><ul><li>Content, content and then </li></ul></ul><ul><ul><li>new content… </li></ul></ul><ul><ul><li>Don’t get stale. Give your audience a reason to visit, </li></ul></ul><ul><ul><li>to learn, to buy… </li></ul></ul><ul><ul><li>whatever your goal may be. </li></ul></ul>
  7. 7. 6. Be Social <ul><ul><li>Use Social Media that fits your audience and fits your goals. </li></ul></ul><ul><ul><li>Talk to your audience in the voice they want to hear and in their language. </li></ul></ul><ul><ul><li>Give them information that is valuable, timely and relevant to them. </li></ul></ul><ul><ul><li>(Remember, speaking just to hear yourself speak isn’t necessarily a good thing – even if you do have a great voice.) </li></ul></ul>
  8. 8. 7. Listen <ul><ul><li>What is your audience saying? </li></ul></ul><ul><ul><li>Dig deep into your website’s analytics and </li></ul></ul><ul><ul><li>learn what your visitor is doing on your site. </li></ul></ul><ul><ul><li>(Remember, use real data to help guide you… </li></ul></ul><ul><ul><li>not thoughts or assumptions that could derail your plan.) </li></ul></ul>
  9. 9. 8. Be Creative <ul><ul><li>Use multi-platform strategies by </li></ul></ul><ul><ul><li>thinking outside of the box… </li></ul></ul><ul><ul><li>Stand out from your competition. </li></ul></ul>
  10. 10. 9. Be Profitable <ul><ul><li>Measure, test. Measure, test. </li></ul></ul><ul><ul><li>And then, measure and test some more. </li></ul></ul><ul><ul><li>Always keep your eye on your ROI. </li></ul></ul>
  11. 11. 10. Be Enthusiastic <ul><ul><li>Be quick to adjust to market conditions and </li></ul></ul><ul><ul><li>your audience’s ever changing </li></ul></ul><ul><ul><li>digital habits. </li></ul></ul>

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