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5WaysCompetitorscan
contributetoyour
inboundmarketingplan
Keep up with your competitors.
And you will always be one step ahead of the game.
1) Keywords
Use a Competitor Analysis Tool to determine the the
keywords that lead to your competitors.
Optimize around these keywords.
Redirect this traffic to your website.
2) Backlinks
What websites are your competitors getting backlinks
from?
Contact the webmaster so you can add your website as
well.
3) SpecialPromotions
Your industry might follow a cyclical pattern with
slowdowns during certain times.
Offer a special promotion during this time.
Subscribe to your competitor's emails to learn more about
the promotions they are using.
4) Followthem
onsocialmedia
Keep track of your competitors on social media.
Who are they subscribers? Followers?
HubSpot's social monitoring tool is a really great tool to
use for this particular purpose.
5) Ghostery
Ghostery is used hide your online activity from businesses.
That's the main purpose.
But you can use it to determine the software and tools
used by your competitors.
5 Ways Competitors can Contribute to your Inbound Marketing Plan

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