Social Media & Your Business What are you waiting for? January 26, 2011 Georgianne Brown  Co Founder & Managing Partner  B...
  Agenda <ul><ul><li>Big Couch Media Group </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>The...
Big Couch Media Group <ul><li>  </li></ul><ul><ul><li>South Florida based digital strategy agency. </li></ul></ul><ul><ul>...
What is Social Media? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>&quot;Online content created by people using highly ...
Social Media Strategy
The Social Media Landscape
Device Agnostic
Why is Social Media Important? <ul><li>  </li></ul><ul><ul><li>Bringing Your Brand, Product, and Services Where Your Const...
&quot;Getting Started&quot; – Considerations  <ul><li>  </li></ul><ul><ul><li>LinkedIn  </li></ul></ul><ul><ul><li>Faceboo...
LinkedIn - Company Profile  <ul><ul><li>Optimize your company profile  </li></ul></ul><ul><ul><ul><li>Company name  </li><...
LinkedIn - Personal   Profiles <ul><ul><li>Create a robust personal profile  </li></ul></ul><ul><ul><li>Aggressively reach...
LinkedIn Optimization  <ul><li>Applications  </li></ul><ul><ul><li>Slideshare  </li></ul></ul><ul><ul><li>TripIt  </li></u...
Facebook  <ul><ul><li>Create an optimized Facebook Fan Page  </li></ul></ul><ul><ul><ul><li>Robust description  </li></ul>...
Facebook Places  <ul><ul><li>Facebook’s entrée to Location Based Services </li></ul></ul><ul><ul><ul><li>Information and /...
Facebook Deals – Case Study  <ul><ul><li>The Gap launches nationwide promotion </li></ul></ul><ul><ul><li>Check in through...
Facebook “Like”  <ul><ul><li>Link your website to Facebook :  </li></ul></ul><ul><ul><ul><li>Facebook Connect – Single sig...
Twitter  <ul><ul><li>Optimize Twitter page   </li></ul></ul><ul><ul><li>Build Followers   </li></ul></ul><ul><ul><li>Integ...
YouTube  <ul><ul><li>YouTube is the largest online video community boasting over 60 billion videos watched each month </li...
Company Blog  <ul><ul><li>Establish Company Blog </li></ul></ul><ul><ul><li>Blog Platforms: </li></ul></ul><ul><ul><ul><li...
Google Places  <ul><ul><li>Secure listing on Google Places </li></ul></ul><ul><ul><ul><li>Verification will be required  <...
Other Social Media to Consider  <ul><ul><li>Other Location Based Services  </li></ul></ul><ul><ul><ul><li>Foursquare </li>...
Tracking and Analysis  <ul><li>Make sure you track and analyze all your efforts, establish KPI’s (key performance indicato...
Connect Your Social Media  <ul><ul><li>Link your social media, as they all work together.  </li></ul></ul><ul><ul><li>Leve...
Resources <ul><li>Social media is evolving and ever changing, therefore it is critical that you stay current.  </li></ul><...
Summary <ul><ul><li>Embrace social media as a strategy for your business, your competition is already doing it. </li></ul>...
<ul><li>Georgianne Brown  </li></ul><ul><li>Co Founder & Managing Partner  </li></ul><ul><li>Big Couch Media Group  </li><...
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Greater Miami Jewish Federation - Social Media Presentation

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Social media presentation made to business group at the Greater Miami Jewish Federation

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Greater Miami Jewish Federation - Social Media Presentation

  1. 1. Social Media & Your Business What are you waiting for? January 26, 2011 Georgianne Brown  Co Founder & Managing Partner  Big Couch Media Group 
  2. 2.   Agenda <ul><ul><li>Big Couch Media Group </li></ul></ul><ul><ul><li>What is Social Media? </li></ul></ul><ul><ul><li>The Social Media Landscape </li></ul></ul><ul><ul><li>Why is Social Media Important? </li></ul></ul><ul><ul><li>Getting Started - Considerations </li></ul></ul><ul><ul><li>Other Social Media to Consider </li></ul></ul><ul><ul><li>Tracking & Analysis </li></ul></ul><ul><ul><li>Resources </li></ul></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Q&A </li></ul></ul><ul><li>  </li></ul>
  3. 3. Big Couch Media Group <ul><li>  </li></ul><ul><ul><li>South Florida based digital strategy agency. </li></ul></ul><ul><ul><li>Principles former senior digital executive leadership in publicly traded and large organizations in travel, financial services, health / wellness, and online retail. </li></ul></ul><ul><li>  </li></ul><ul><ul><li>The BCMG team has extensive experience in assisting emerging growth organizations develop, implement, and optimize results oriented digital strategies.   </li></ul></ul><ul><ul><ul><li>Strategic Consulting </li></ul></ul></ul><ul><ul><ul><li>Interactive Development & Design </li></ul></ul></ul><ul><ul><ul><li>Interactive Marketing </li></ul></ul></ul><ul><ul><ul><li>Social Media </li></ul></ul></ul><ul><ul><ul><li>Mobile </li></ul></ul></ul>
  4. 4. What is Social Media? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>&quot;Online content created by people using highly scalable publishing technologies.&quot; </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>- Wikipedia.com </li></ul>
  5. 5. Social Media Strategy
  6. 6. The Social Media Landscape
  7. 7. Device Agnostic
  8. 8. Why is Social Media Important? <ul><li>  </li></ul><ul><ul><li>Bringing Your Brand, Product, and Services Where Your Constituents are Gathering </li></ul></ul><ul><ul><ul><li>More than 500 million users of Facebook </li></ul></ul></ul><ul><ul><ul><li>LinkedIn - over 80 million members in over 200 countries  </li></ul></ul></ul><ul><ul><li>Brand Reputation Management  </li></ul></ul><ul><ul><ul><li>It is now very easy to see what people are saying about you and quickly respond  </li></ul></ul></ul><ul><ul><li>SEO  </li></ul></ul><ul><ul><ul><li>Google LOVES social media </li></ul></ul></ul><ul><ul><li>Cost Effective Platform to Connect and Engage with Associates and Customers </li></ul></ul><ul><ul><li>It’s not a passing “fad”. </li></ul></ul>
  9. 9. &quot;Getting Started&quot; – Considerations <ul><li>  </li></ul><ul><ul><li>LinkedIn  </li></ul></ul><ul><ul><li>Facebook  </li></ul></ul><ul><ul><li>Twitter    </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Company Blog </li></ul></ul><ul><ul><li>Google Places </li></ul></ul><ul><ul><li>Other Social Media </li></ul></ul>
  10. 10. LinkedIn - Company Profile <ul><ul><li>Optimize your company profile  </li></ul></ul><ul><ul><ul><li>Company name  </li></ul></ul></ul><ul><ul><ul><li>Company description  </li></ul></ul></ul><ul><ul><ul><ul><li>Keyword rich  </li></ul></ul></ul></ul><ul><ul><ul><li>Address </li></ul></ul></ul><ul><ul><ul><li>Twitter integration  </li></ul></ul></ul><ul><ul><ul><li>Link to company blog </li></ul></ul></ul><ul><ul><ul><li>Job Postings  </li></ul></ul></ul><ul><li>  </li></ul>
  11. 11. LinkedIn - Personal  Profiles <ul><ul><li>Create a robust personal profile  </li></ul></ul><ul><ul><li>Aggressively reach out to build your network through past and present business associates, colleagues, and clients   </li></ul></ul><ul><ul><li>Request recommendations </li></ul></ul><ul><ul><li>Join related groups  </li></ul></ul><ul><ul><li>Encourage your employees to do the same and attach themselves to the company profile   </li></ul></ul><ul><ul><li>Engage with status updates </li></ul></ul><ul><ul><li>Link Twitter & Blog </li></ul></ul>
  12. 12. LinkedIn Optimization <ul><li>Applications </li></ul><ul><ul><li>Slideshare </li></ul></ul><ul><ul><li>TripIt </li></ul></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><li>Authoritative Leadership </li></ul><ul><ul><li>LinkedIn Answers </li></ul></ul><ul><ul><li>Post articles </li></ul></ul><ul><ul><li>Start group – lead discussion </li></ul></ul>
  13. 13. Facebook <ul><ul><li>Create an optimized Facebook Fan Page  </li></ul></ul><ul><ul><ul><li>Robust description  </li></ul></ul></ul><ul><ul><ul><li>Contact information  </li></ul></ul></ul><ul><ul><ul><li>Photos  </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><li>Build Fan base  </li></ul></ul><ul><ul><ul><li>Employees  </li></ul></ul></ul><ul><ul><ul><li>Associates  </li></ul></ul></ul><ul><ul><ul><li>Clients  </li></ul></ul></ul><ul><ul><ul><li>Related groups </li></ul></ul></ul><ul><ul><li>Engage in conversation </li></ul></ul><ul><ul><ul><li>Regular updates - tips, articles, photos, news, PR, etc.   </li></ul></ul></ul><ul><ul><ul><li>Monitor and answer inquiries </li></ul></ul></ul><ul><ul><li>Fan related and partner businesses </li></ul></ul><ul><ul><li>Consider targeted paid ad campaigns   </li></ul></ul>
  14. 14. Facebook Places <ul><ul><li>Facebook’s entrée to Location Based Services </li></ul></ul><ul><ul><ul><li>Information and / or entertainment available via mobile that leverages GPS </li></ul></ul></ul><ul><ul><li>Claim your business on Facebook Places </li></ul></ul><ul><ul><li>Leverage Facebook Deals as appropriate </li></ul></ul>
  15. 15. Facebook Deals – Case Study <ul><ul><li>The Gap launches nationwide promotion </li></ul></ul><ul><ul><li>Check in through Facebook Places in store </li></ul></ul><ul><ul><li>Chance to win one of 10,000 free pairs of jeans </li></ul></ul>
  16. 16. Facebook “Like” <ul><ul><li>Link your website to Facebook : </li></ul></ul><ul><ul><ul><li>Facebook Connect – Single sign on </li></ul></ul></ul><ul><ul><ul><li>“ Like” </li></ul></ul></ul>
  17. 17. Twitter <ul><ul><li>Optimize Twitter page   </li></ul></ul><ul><ul><li>Build Followers  </li></ul></ul><ul><ul><li>Integrate Twitter as a method for short and immediate messages: </li></ul></ul><ul><ul><ul><li>Customer Service  </li></ul></ul></ul><ul><ul><ul><li>Announcements </li></ul></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Promotions  </li></ul></ul></ul><ul><ul><ul><li>Reputation Management </li></ul></ul></ul><ul><ul><ul><li>Industry News & Trends </li></ul></ul></ul><ul><li>  </li></ul>
  18. 18. YouTube <ul><ul><li>YouTube is the largest online video community boasting over 60 billion videos watched each month </li></ul></ul><ul><ul><li>Build company YouTube channel </li></ul></ul><ul><ul><li>Will integrate with your other social media </li></ul></ul><ul><ul><li>Optimize descriptions and link back to website </li></ul></ul>
  19. 19. Company Blog <ul><ul><li>Establish Company Blog </li></ul></ul><ul><ul><li>Blog Platforms: </li></ul></ul><ul><ul><ul><li>Blogger </li></ul></ul></ul><ul><ul><ul><li>TypePad </li></ul></ul></ul><ul><ul><ul><li>WordPress </li></ul></ul></ul><ul><ul><li>Tips for a successful blog: </li></ul></ul><ul><ul><ul><li>Helpful content </li></ul></ul></ul><ul><ul><ul><li>Original content </li></ul></ul></ul><ul><ul><ul><li>Lists </li></ul></ul></ul><ul><ul><ul><li>Updates </li></ul></ul></ul><ul><ul><li>Link to other social media </li></ul></ul>
  20. 20. Google Places <ul><ul><li>Secure listing on Google Places </li></ul></ul><ul><ul><ul><li>Verification will be required  </li></ul></ul></ul><ul><ul><li>Optimize Google Places description  </li></ul></ul><ul><ul><li>Add images - photos & videos  </li></ul></ul><ul><ul><li>Promotional messaging  </li></ul></ul><ul><ul><li>Encourage clients & associates to submit reviews  </li></ul></ul><ul><ul><li>Consider Google Tags (paid) </li></ul></ul>
  21. 21. Other Social Media to Consider <ul><ul><li>Other Location Based Services </li></ul></ul><ul><ul><ul><li>Foursquare </li></ul></ul></ul><ul><ul><ul><li>Gowalla </li></ul></ul></ul><ul><ul><li>Reviews </li></ul></ul><ul><ul><ul><li>Yelp </li></ul></ul></ul><ul><ul><li>Mobile </li></ul></ul><ul><ul><ul><li>mWeb </li></ul></ul></ul><ul><ul><ul><li>SMS services </li></ul></ul></ul><ul><ul><li>Article syndication </li></ul></ul>
  22. 22. Tracking and Analysis <ul><li>Make sure you track and analyze all your efforts, establish KPI’s (key performance indicators) </li></ul><ul><li>Implement Google Analytics (free) to monitor: </li></ul><ul><ul><li>Traffic & visitors to your website </li></ul></ul><ul><ul><li>Where visitors are coming from </li></ul></ul><ul><li>Establish Google Alerts for your company to monitor online media mentions or activity </li></ul><ul><li>Social media monitoring services, i.e SocialMention.com </li></ul>
  23. 23. Connect Your Social Media <ul><ul><li>Link your social media, as they all work together.  </li></ul></ul><ul><ul><li>Leverage services, i.e. OnlyWire, HootSuite to automate messages across social channels. </li></ul></ul><ul><ul><li>Integrate company social media your website. </li></ul></ul><ul><ul><li>Add your social media to your email signature. </li></ul></ul>
  24. 24. Resources <ul><li>Social media is evolving and ever changing, therefore it is critical that you stay current. </li></ul><ul><ul><li>Daily Newsletters:  </li></ul></ul><ul><ul><ul><li>Mashable (trends) </li></ul></ul></ul><ul><ul><ul><li>eMarketer (statistics) </li></ul></ul></ul><ul><ul><li>Articles: </li></ul></ul><ul><ul><ul><li>30 Tips for Using Social Media in Your Business: http://www.inc.com/articles/2010/01/30-tips-for-using-social-media_pagen_3.html </li></ul></ul></ul><ul><ul><li>Several good Social Media Groups on LinkedIn </li></ul></ul>
  25. 25. Summary <ul><ul><li>Embrace social media as a strategy for your business, your competition is already doing it. </li></ul></ul><ul><ul><li>Lead by example within your organization. </li></ul></ul><ul><ul><li>Allocate resource (internal or outsource) to make sure you are monitoring and engaging in the conversation.  </li></ul></ul><ul><ul><li>Integrate the concept internally - &quot;casting a wider net&quot;.  </li></ul></ul><ul><ul><li>Measure your results. </li></ul></ul><ul><ul><li>Stay educated.  </li></ul></ul><ul><ul><li>Have FUN! </li></ul></ul>
  26. 26. <ul><li>Georgianne Brown  </li></ul><ul><li>Co Founder & Managing Partner  </li></ul><ul><li>Big Couch Media Group  </li></ul><ul><li>Today’s presentation is available on my LinkedIn profile. </li></ul><ul><li>www.linkedin.com/company/big-couch-media-group </li></ul><ul><li>Twitter:  @BigCouchMedia </li></ul><ul><li>Facebook: www.facebook.com/bigcouchmediagroup </li></ul><ul><li>Blog:  www.bigcouchmediagroup.com/blog </li></ul><ul><li>georgie@bigcouchmedia.com </li></ul><ul><li>LinkedIn:   www.linkedin.com/in/georgiannebrown </li></ul><ul><li>Twitter: @georgiannebrown </li></ul>

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