Mobile Trends and What it Means to Your Digital Marketing Strategy


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What are some mobile trends that will help with your digital marketing strategy? In mobile media marketing talk and text show you what direction we are heading.

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Mobile Trends and What it Means to Your Digital Marketing Strategy

  1. 1. Mobile Trends: Talk vs.Text & What it Means to Your Digital Marketing Strategy
  2. 2. <ul><li>The mobile phone has been packed with functionality because it is becoming the one thing people always carry. </li></ul><ul><li>We are fast approaching this reality: </li></ul><ul><ul><li>“ The ability to make and receive calls is a nice feature on your pocket computer/communication device.” </li></ul></ul><ul><ul><li>Sort of like adding a camera was a decade ago </li></ul></ul>Voice is Just Another Feature Presentation Resource: Shut up and Text: Why Voice is Just Another Phone Feature By Elliot Van Buskirk, January 20, 2010
  3. 3. <ul><li>How ironic that the same invention that caused a revolution in voice communication is now making voice calls irrelevant for many types of communication and information gathering . </li></ul><ul><li>Studies show that people are increasingly valuing text messaging and their phone’s ability to send and receive text. </li></ul>Rather Text?
  4. 4. <ul><li>As of December 2009: </li></ul><ul><ul><li>35% of Americans had access to the mobile web </li></ul></ul><ul><ul><ul><li>A 30% increase from the previous year </li></ul></ul></ul><ul><li>Smart phones are predicted to outsell notebooks, netbooks and tablets in 2010. </li></ul><ul><li>By 2013, it is trending that smart phones will become the most popular way to access the web in general. </li></ul>Mobile Stats
  5. 5. <ul><li>Cell phones are more multi-channel and Voice will continue to be one of those channels </li></ul><ul><ul><li>Some cultural segments (African Americans & Indians for example) tend to rely on voice communication more than other means. </li></ul></ul><ul><li>The Convenience Factor: the Trend to Text </li></ul><ul><ul><li>In the US, people are using text in lieu of a voice call because the other party does not need to be available </li></ul></ul>However, Voice is not going away
  6. 6. <ul><li>Cell phone companies have confirmed that voice usage is declining & data usage is rising </li></ul><ul><li>Text messaging doubled from June ‘08 to June ‘09, when Americans sent 135.2 BILLION text messages </li></ul><ul><li>The number of mobile subscribers in the US increased 5.3% between June ‘08 and June ‘09 </li></ul><ul><ul><li>But total talk time increased only 3.1%, representing a small per-subscriber decrease </li></ul></ul><ul><li>Voice calls have declined15% in the past 2 years </li></ul>Voice vs. Data
  7. 7. <ul><li>CEO of Let’sTalk, Delly Tamer: </li></ul><ul><li>“ The fundamental way people communicate is changing. People will now start to rely less on their mouths and more on their heads and fingers.” </li></ul>Notable Quote:
  8. 8. <ul><li>Make Sure your Website has a Mobile Version </li></ul><ul><li>Be a Part of Google Maps and Social Media </li></ul><ul><li>Consider building a Branded app for the iPhone and Android </li></ul>What Does All This Mean?
  9. 9. To Evaluate Your Strategic Next-Steps for Influencing Your Mobile Target Audience - Contact Us Today 866-352-4791 Sharpen Your Web-Edge & Grow Your Business