Social Media+Social Marketing Power Of Conversation
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Social Media+Social Marketing Power Of Conversation

on

  • 7,318 views

Social Media+Social Marketing Power Of Conversation

Social Media+Social Marketing Power Of Conversation

Statistics

Views

Total Views
7,318
Views on SlideShare
6,935
Embed Views
383

Actions

Likes
12
Downloads
0
Comments
0

4 Embeds 383

http://www.slideshare.net 375
http://isar-tech.blogspot.com 4
http://www.lmodules.com 3
http://translate.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social Media+Social Marketing Power Of Conversation Presentation Transcript

  • 1. Social Media & Social Marketing The Power of Conversations
  • 2. A quick poll, before getting started! • Blog personal/corporate • Tagging • Bookmarking • Photo Sharing • Skype or IM • Wiki • RSS • Web video / vlog • Social Networking • Mash-ups • Second Life
  • 3. Social Media, Web 2.0, Blogs, Blogosphere, Social Networks, Wikis... What is this all about?
  • 4. http://flickr.com/photos/oceanflynn/315385916/
  • 5. http://flickr.com/photos/psd/1805709102/
  • 6. Still Feeling A Bit Confused? http://flickr.com/photos/9119028@N05/591163479/
  • 7. http://xkcd.com/256/
  • 8. A definition of Social Media & the Web 2.0...
  • 9. The Web 2.0 could be defined as a collection of open-source, interactive and user-controlled online applications expanding the experiences, knowledge and market power of the users as participants in business and social processes. Constantinides & Fountain, 2008 Social media are the social aspects of the web 2.0 applications: participation, openness, conversation, community and connectedness. SpannerWorks, 2007
  • 10. Web 1.0 vs. Web 2.0
  • 11. http://flickr.com/photos/lafabriquedeblogs/1193780745/ http://flickr.com/photos/popoever/234877734/
  • 12. Basically it’s all about conversations... http://www.cluetrain.com/book/95-theses.html
  • 13. The Social Media Landscape
  • 14. http://flickr.com/photos/briansolis/2735401175/
  • 15. http://flickr.com/photos/fredcavazza/2564571564/
  • 16. Could Social Media Be Used for Social Marketing Campaigns?
  • 17. Let’s have a look at some examples...
  • 18. Substance Abuse (Anti-Drug, Smoking)
  • 19. Social Marketers should take into account but not be afraid of side- or boomerang effects of the Internet.
  • 20. Hand Washing
  • 21. HIV-AIDS
  • 22. Physical Activity
  • 23. Recycling
  • 24. Could Social Media be Effectively used for Social Marketing campaigns?
  • 25. It is possibile to increase the audience reach through the web... When I go online I “talk” YouTube, MySpace, to my friends about Facebook, Xanga, Flickr, different things, and also about my ideas, Digg, StumbleUpon are perspectives, opinions, all media that could be etc... So it makes sense to used for extending the think of the Internet as a campaing and spreading place where real messages. conversations take place.
  • 26. what do YOU think?