Ritz carlton  dearborn
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Ritz carlton dearborn



The NMDL plan for The Ritz Carlton- Dearborn now known as The Henry

The NMDL plan for The Ritz Carlton- Dearborn now known as The Henry



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    Ritz carlton  dearborn Ritz carlton dearborn Presentation Transcript

    • Ritz Carlton- DearbornThe Henry
      Michigan's own place of luxury
      By: Alexandria Machasic
      • An Affordable luxury hotel
      • Established in 1983
      • The hotel company is a subsidiary of Marriott International
      • Due to financial circumstances and Michigan having one of the highest unemployment rates things for the Ritz Carlton needed to change
    • As of June 2010 the Ritz Carlton- Dearborn became The Henry part of Marriott’s Autograph collection that began in November 2009
      The Henry is currently undergoing a multi-million dollar renovation. Which include the guestrooms and the first-floor space including the restaurant, lounge, tearoom and lobby areas
      The hotel has 12 meeting facilities and two ballrooms
      Need to bring more clientele and awareness to the hotel
    • Michigan’s Luxury
      Between the Ford Motor company and the University of Michigan Dearborn campus The Henry is a great place to stay for a night or few or Luxury
      Many business’s look for a elegant place to have their seminars or to host a client why not bring them to The Henry.
      Where a deal for those who coordinate particular business stays or events get a deal
      The word of this will be able to bring more business and expand the clientele for The Henry, thus stimulating the Michigan economy
    • Twitter
      The twitter account will let people ask questions and get updates on deals and events
      A vote via twitter will be done. The vote will be about the next party/event to be hosted by the Henry
      People will get to vote on the theme, the one with the most votes will win and 2 people will win the tickets for the event.
      Also a business will enter a draw to win free catering from the grill the restaurant affiliated with the hotel
    • There will be a blog which will discuss the food and events that are currently going on
      Youtube videos of certain events and tours
      A linkedin page for those who are looking for a career in hospitality
      The Facebook page will post photos and posts about great events or services that occur
      A SCVNGR game will be done with the hotel where after you check in if you show your receptionist your able to get 10% off your room a night
    • Check it out
      The social media will help people get updates.
      If one person is following The Henry on facebook they may notice our Twitter page and start following us there.
      People with smart phones and Iphones will be able to show there check in from SCVNGR
      Those who have questions about the hotel and deals are able to ask via twitter and facebook and check out the hotel via Youtube
    • Metrics
      Seasonal Peak will be around the holiday season ( November-January)
      There will be a New Year’s event to kick off the 2012 promotion
      A monthly report will be done to see if there is an increase in sales due to the promotions
      The budget will be around $3.5million