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Rebecca jackson
 

Rebecca jackson

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    Rebecca jackson Rebecca jackson Presentation Transcript

    • Implementing Internal Social Media:A Yammer Case StudyRebecca Jackson – Intranet Specialist@_rebeccajackson
    • Overview • About Melbourne Water • What is Yammer? • Our journey • Implementation • Measuring success • Where to from here?
    • About Melbourne Water• Owned by the Victorian Government• 850 employees across numerous sites• Significant business, responsible for managing $9.4 billion in assets• Manages Melbourne’s water supply catchments, removes and treats sewage, and manages rivers and creeks and major drainage systems
    • What is Yammer?• Enterprise microblogging platform• Sites open to users with the same company email• Some key features: – Microblogging – Profiles – Groups• Easy to set up• https://www.yammer.com
    • Our journey • First user October 2010 • Took off in March 2011 rj14 • 108 new members in May, biggest month • First Community in July rj12 • Key communications late July/August • Peak uptake days March/August rj10 rj9 rj11 rj13rj8
    • Slide 5rj8 First user jacksonr, 19/08/2011rj9 Took off in March 2011 jacksonr, 19/08/2011rj10 First community jacksonr, 19/08/2011rj11 Biggest month in May 108 new members jacksonr, 19/08/2011rj12 Key comms messages July/August jacksonr, 19/08/2011rj13 peak uptake march august jacksonr, 19/08/2011rj14 peak uptake march august jacksonr, 19/08/2011
    • Our journey• Currently 458 members (53.8%)• 2,466 messages• Average followers 25• Average messages 4.9• 164 users with more than 1 message (35.8%)• 61 users with greater than average (11.8%)• 4.37% (top 20 users) have generated 60% of content
    • Our journeyHow are our people using it?• Sharing updates
    • Our journeyHow are our people using it?• Asking questions
    • Our journeyHow are our people using it?• Common interest groups, work and personal
    • Our journeyHow are our people using it?• Crowdsourcing information
    • Our journeyHow are our people using it?• This was something they had been asking for! – “Technical forums for sharing best practice, asking questions and getting feedback” – “Internal Twitter so you can follow colleagues with good ideas” – “Stakeholder, alliance or project partner pages” – “Facebook style individual… pages”
    • Implementation: soft versus formalSoft approach• Personal Yammer strategies• Viral can be okay but…• Monitoring – Watch, nurture and tend to weeds… – The first “Yammer incident”
    • Implementation: soft versus formalA more formal approach• Rewarding users – 200th, 300th and 400 th user prizes – Information Management competition – Yammer photography competition
    • Implementation: soft versus formalA more formal approach• Weekly Yammer Tips
    • Implementation: soft versus formalAn even more formal approach• OnTap article• Yammer guide• Yammer as a communications channel
    • Measuring success• Observation and analysis – Members statistics – New users, new and useful conversations• Senior leaders getting involved• Generating discussions outside of Yammer
    • Where to from here?• Continue to nurture the community• Build formal business case• Investigate (and hopefully move to) paid version• The bigger Social Media picture – Social Media policy – Community of Practice – Intranet upgrade
    • Questions?