APMA WebWorkshop

634 views

Published on

Some advice from a three hour workshop for the Australian Pilates Method Association in Melbourne October 2011.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
634
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • APMA WebWorkshop

    1. 1. WebWorkshopOnline marketing and business for Pilates professionals
    2. 2. Before we begin I’m very old
    3. 3. Before we begin• http://about.me/alanjones I’m very old
    4. 4. Before we begin• http://about.me/alanjones• http://www.slideshare.net/bigyahu I’m very old
    5. 5. Before we begin• http://about.me/alanjones• http://www.slideshare.net/bigyahu I’m very old• Chief Hindsight Officer
    6. 6. Online booking• Google Calendar• Timebridge• Tungle• GetMeInForm.com• MindBodyOnline.com
    7. 7. Online booking• Google Calendar• Timebridge• Tungle• GetMeInForm.com• MindBodyOnline.com
    8. 8. GetMeInForm.com
    9. 9. GetMeInForm.com
    10. 10. GetMeInForm.com
    11. 11. Receipts
    12. 12. Bill payment - Billstrust
    13. 13. Accounting and book keeping• MYOB• SAASU• Xero
    14. 14. Accounting and book keeping• MYOB• SAASU• Xero
    15. 15. Accounting and book keeping• MYOB• SAASU• Xero
    16. 16. Xero
    17. 17. Email newsletters• MailChimp• CampaignMonitor
    18. 18. Email newsletters• MailChimp• CampaignMonitor
    19. 19. Building a web form with Wufoo
    20. 20. used to be blogs, now they make websites• Posterous• Tumblr• Both free, both let you have your own domain name• Create new blog posts by email• Multi-user, custom designs
    21. 21. What is online advertising?• What is a text ad?• What is a banner ad?• What is a video ad?
    22. 22. SEO & SEM• Search Engine Optimisation• Search Engine Marketing
    23. 23. Search Advertising• Yahoo! Search Marketing• Google AdWords
    24. 24. Can you find the ads?
    25. 25. Facebook Page• Within three months, PilatesScene.com was receiving 3x more traffic from its Facebook Page than any other source.
    26. 26. Time to 50M users• Printing press - hundreds of years• Radio - 38 years• TV - 13 years• Web - 4 years
    27. 27. Time to 50M users• Printing press - hundreds of years• Radio - 38 years• TV - 13 years• Web - 4 years i Facebook - 100M users n <9 month s
    28. 28. Top Australian TV audiences, by share1.Diana Spencers funeral 1997 6.LA Olympic opening ceremony 19842.Wedding of Charles and Diana 1981 7.The Sound of Music first TV showing 19773.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 19694.Cathy Freemans Olympic gold run 9.The World Of The Seekers 1968 2000 10. Roots miniseries, 19775.Olympic swimming events 2000 None screened in the last decade!
    29. 29. Facebook reaches half of Australia
    30. 30. • 49.99% of reaches half of AustraliaFacebookall Australians use Facebook each month (Aug 2011)
    31. 31. • 49.99% of reaches half of AustraliaFacebookall Australians use Facebook each month (Aug 2011)• Roughly 50-50 male-female
    32. 32. • 49.99% of reaches half of AustraliaFacebookall Australians use Facebook each month (Aug 2011)• Roughly 50-50 male-female• Grew 855,000 last month
    33. 33. • 49.99% of reaches half of AustraliaFacebookall Australians use Facebook each month (Aug 2011)• Roughly 50-50 male-female• Grew 855,000 last month• Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
    34. 34. • 49.99% of reaches half of AustraliaFacebookall Australians use Facebook each month (Aug 2011)• Roughly 50-50 male-female• Grew 855,000 last month• Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Australian Twitter audie nce grew 1,300%
    35. 35. Social media at work•Employees allowed recreational internet at work are 9% more productive (<20% of total hours)University of Melbourne 2011
    36. 36. Best practice• This is a personal • Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. • You don’t have to• Start conversations by respond asking questions • You don’t have to• Twitter versus respond in this medium Facebook: news versus current affairs • If it gives you pause… pause.
    37. 37. Great tools• Hootsuite - group Facebook and Twitter management• Skitch - quick, simple screen grabber• Bit.ly - shorten an URL, track who clicked on it• UserVoice - great lightweight platform for community engagement
    38. 38. Facebook Ads
    39. 39. How to make your own ads• Advertise benefits, not features • How you make your clients feel, what problems you solve, what you enable them to do• Advertise your services not your business name
    40. 40. How to make your own ads• For visuals, choose tight shots of attractive faces • Big eyes, mouth, lots of contrast • No extreme Pilates equipment poses • No ballerinas
    41. 41. How to make your own ads• Create a clear ‘call to action’; • “Click now to find out more” • Call now to book a free introductory session
    42. 42. How to make your own ads• Who to turn to if you’d like someone else to make your ads• www.rightbanners.com• Flickr Creative Commons search• iStockPhoto.com
    43. 43. Thanks for coming• http://www.slideshare.net/bigyahu• http://about.me/alanjones• alan@thenewagency.com.au

    ×