Presentation from KU Sept. 2007

1. Anne Haynes Online Marketing Manager

2. “ I want to share with you how two Iraqi bloggers — they have bloggers in Baghdad, just like we’ve got here’’ – George W. Bush “ You know the Internet has changed society when the President of the United States references bloggers in Iraq.” – Anne Haynes (blogger) WATCH THE VIDEO ? (2.29 minutes)

3. The Future of the Internet – WEB 2.0

4. Question: What do these images have in common?

5. Answer: They all point to micro site or mini web site.

6. Example - Print to micro site

7. Example - Multiple media to micro site

8. Online Marketing Campaign Goal

9. How Marketers Reach Goals

10. Digital Media

11. Digital Media 2020 U.S. Projections Source: Marketing Sherpa 2006

12. Digital Media - Barriers are Removed Bob

13. Podcasts By Bob WATCH THE VIDEO ? (2.26 minutes)

14. Videos By Bob Comedypop.com Vmix.com

15. Blogs By Bob

16. Projected Social Network Advertising Spending

17. Social Networking Ads

18. Search Marketing Internet Presence Management

19. Question: What is the top searched term in Yahoo!? Hint: It’s not Paris Hilton

20. Answer: GOOGLE

21. Search Marketing Differentiation Organic – 70% (chemical free!) Sponsored – 30% Bid/Pay Per Click

22. That Was The Past ! The Future Google Search November 2007

23. Future of Search Engine Optimization Google Universal Search Release November 2007

25. Internet Presence Management Press Release Optimization Video/Syndication Optimization Blog Marketing Optimization Widget Optimization Audio and Video Podcasting Optimization Site Submission Optimization SNAG IT Home Page Web Site

26. Case Studies

30. Save the Internet Watch the Video ? (3.59)