Onlinemarketing Ku 0907

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Presentation from KU Sept. 2007

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  • Onlinemarketing Ku 0907

    1. 1. Anne Haynes Online Marketing Manager
    2. 2. “ I want to share with you how two Iraqi bloggers — they have bloggers in Baghdad, just like we’ve got here’’ – George W. Bush “ You know the Internet has changed society when the President of the United States references bloggers in Iraq.” – Anne Haynes (blogger) WATCH THE VIDEO ? (2.29 minutes)
    3. 3. The Future of the Internet – WEB 2.0
    4. 4. Question: What do these images have in common?
    5. 5. Answer: They all point to micro site or mini web site.
    6. 6. Example - Print to micro site
    7. 7. Example - Multiple media to micro site
    8. 8. Online Marketing Campaign Goal
    9. 9. How Marketers Reach Goals
    10. 10. Digital Media
    11. 11. Digital Media 2020 U.S. Projections Source: Marketing Sherpa 2006
    12. 12. Digital Media - Barriers are Removed Bob
    13. 13. Podcasts By Bob WATCH THE VIDEO ? (2.26 minutes)
    14. 14. Videos By Bob Comedypop.com Vmix.com
    15. 15. Blogs By Bob
    16. 16. Projected Social Network Advertising Spending
    17. 17. Social Networking Ads
    18. 18. Search Marketing Internet Presence Management
    19. 19. Question: What is the top searched term in Yahoo!? Hint: It’s not Paris Hilton
    20. 20. Answer: GOOGLE
    21. 21. Search Marketing Differentiation Organic – 70% (chemical free!) Sponsored – 30% Bid/Pay Per Click
    22. 22. That Was The Past ! The Future Google Search November 2007
    23. 23. Future of Search Engine Optimization Google Universal Search Release November 2007
    24. 24. What is Internet Presence Management? <ul><li>Execution of: </li></ul><ul><li>Research the Internet </li></ul><ul><li>Trademark & Brand Monitoring </li></ul><ul><li>Reputation Management </li></ul><ul><li>Press Release Distribution </li></ul><ul><li>Blog Marketing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Content Syndication (RSS) </li></ul><ul><li>Podcasting </li></ul><ul><li>Vodcasting </li></ul><ul><li>Wikipedia </li></ul>
    25. 25. Internet Presence Management Press Release Optimization Video/Syndication Optimization Blog Marketing Optimization Widget Optimization Audio and Video Podcasting Optimization Site Submission Optimization SNAG IT Home Page Web Site
    26. 26. Case Studies
    27. 27. Client 1 <ul><li>Redesigned site 5 times in 6 years </li></ul><ul><li>Very low traffic volume </li></ul><ul><li>Redesigned the site making it SE compliant – targeted keywords, optimized content, linkbuilding </li></ul><ul><li>250% increase in traffic in first 7 months </li></ul>
    28. 28. PR Web <ul><li>Distribution Network online and AP Wire </li></ul><ul><li>Newsworthy, not promotional </li></ul><ul><li>Great for increased exposure </li></ul><ul><li>Referral traffic began showing up in Google Analytics – topix.net, prweb.com, emediawire.com </li></ul><ul><li>10% of traffic was coming from PR Web’s distribution network </li></ul>
    29. 29. Wikipedia <ul><li>Hard to get into, but very rewarding </li></ul><ul><li>20% of referral traffic </li></ul>
    30. 30. Save the Internet Watch the Video ? (3.59)

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