0
Social Media StrategyFor Social OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfra...
http://www.flickr.com/photos/38104469@N00/3899953986
http://www.flickr.com/photos/donzbop/359954316
From: Jess3.com
AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
Not Shiny New ToysPowerful Business  Applications
You Don’t Control Content       You Never Did
Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
Social Media Planning1.   Listen2.   Strategy3.   Learn4.   Channels5.   Measure
http://www.flickr.com/photos/dakotam/2668653161/
Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
Strategy
Content Is King!
Learning in  5 Steps  In this order:  1.   Listen  2.   Create Content  3.   Engage Others  4.   Build Your Following  5. ...
“Experiment personally,                  apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
Social Organization          Growth Opportunities•   Blogs•   Facebook•   Twitter•   LinkedIn•   YouTube•   Location-Based...
Blog
1.    Define Scope, Niche Topic2.    Tailor to Target Audiences3.    Bloggers (Personal, Conversational)4.    Comment Poli...
Facebook
Twitter
140 Characters :: 120    (at) Replies    Retweet (2x)     Mentions     Hashtags  Direct Messages        Lists       Follow...
Applications
@comcastcares@twelpforce@deltaassist@dellcares
LinkedIn
YouTube
Millennials AreHeavy Viewers Of Online Video    85%    watch online video            monthly        Vs. 67% of all interne...
Check In
What is   ?
Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect wit...
Badges
Campus Badges
The Case for Social           Organizations•   Tips, Add Value•   Offer Specials•   Marketing Integration•   Word of Mouth...
Insights
Google+
When Organization/Business        Pages Launch:• Circles  – Ability to segment your communication!• Hangout & Huddles  – F...
Pictures
• Flickr• Picasa• Instagram     Instantaneous +1000 Words
My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter                                 Yes, it was delicious.
Measure Impact
Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
INFLUENCE IS NOT:   INFLUENCE IS ABOUT:Follower Counts     Response to Call to ActionNumber of Tweets    LikesNumber of Po...
You Don’t Have A Choice   On Whether Or Not  To DO Social Media;     The Choice Is  How Well You DO It.                   ...
andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfratern...
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
Delta Sigma Phi - Social Media Strategy Presentation
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Delta Sigma Phi - Social Media Strategy Presentation

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A presentation by Andy Huston at the 2011 Delta Sigma Phi Fraternity Convention in Orlando, FL. This presentation discussed how to create and build a social media strategy to help chapters reach & exceed their organizational goals and objectives.

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Transcript of "Delta Sigma Phi - Social Media Strategy Presentation"

  1. 1. Social Media StrategyFor Social OrganizationsAndy Hustonandy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity Conference@hust0058 / @nicfraternity #DSPCONV11
  2. 2. http://www.flickr.com/photos/38104469@N00/3899953986
  3. 3. http://www.flickr.com/photos/donzbop/359954316
  4. 4. From: Jess3.com
  5. 5. AwakePCs, TVs,SmartphonesSleepFrom: FastCompany
  6. 6. Not Shiny New ToysPowerful Business Applications
  7. 7. You Don’t Control Content You Never Did
  8. 8. Social Media Is Workhttp://www.flickr.com/photos/mr_gonzales/1296612658/
  9. 9. Social Media Planning1. Listen2. Strategy3. Learn4. Channels5. Measure
  10. 10. http://www.flickr.com/photos/dakotam/2668653161/
  11. 11. Listen• Google.com/alerts• SocialMention.com• Search.Twitter.com
  12. 12. Strategy
  13. 13. Content Is King!
  14. 14. Learning in 5 Steps In this order: 1. Listen 2. Create Content 3. Engage Others 4. Build Your Following 5. Involve Your Fans
  15. 15. “Experiment personally, apply professionally”http://www.flickr.com/photos/bartzoni/5099168373
  16. 16. Social Organization Growth Opportunities• Blogs• Facebook• Twitter• LinkedIn• YouTube• Location-Based• Pictures• Measurement (ROI)
  17. 17. Blog
  18. 18. 1. Define Scope, Niche Topic2. Tailor to Target Audiences3. Bloggers (Personal, Conversational)4. Comment Policy5. Schedule (Calendar)6. Simplicity (Less is more)7. Keyword Rich8. Tags and Search9. Social Media Sharing10. Compelling Headlines11. Include Pictures12. Vlog (Video) with Transcript13. Subscribers (RSS or Email)14. Blogroll (Linked to Similar Subjects)
  19. 19. Facebook
  20. 20. Twitter
  21. 21. 140 Characters :: 120 (at) Replies Retweet (2x) Mentions Hashtags Direct Messages Lists Follow Followers Privacy Trending Topics
  22. 22. Applications
  23. 23. @comcastcares@twelpforce@deltaassist@dellcares
  24. 24. LinkedIn
  25. 25. YouTube
  26. 26. Millennials AreHeavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  27. 27. Check In
  28. 28. What is ?
  29. 29. Why Check In•Become Mayor of the Venue•Earn Badges•Earn Points (Compete with Friends)•Save Money with Specials•Connect with Friends•Serendipity
  30. 30. Badges
  31. 31. Campus Badges
  32. 32. The Case for Social Organizations• Tips, Add Value• Offer Specials• Marketing Integration• Word of Mouth Promotion• Build Brand Ambassadors (Insights)
  33. 33. Insights
  34. 34. Google+
  35. 35. When Organization/Business Pages Launch:• Circles – Ability to segment your communication!• Hangout & Huddles – Fireside Chats – Focus Groups – Task Force MeetingsHuge growth to 10M+ in first month
  36. 36. Pictures
  37. 37. • Flickr• Picasa• Instagram Instantaneous +1000 Words
  38. 38. My Indiana State Fair Pic:2300 views in less than 12 hours on Twitter Yes, it was delicious.
  39. 39. Measure Impact
  40. 40. Google AnalyticsTracking Web TrafficTrackingBit.LyGoo.GlInfluenceInsightsKloutGrader.com
  41. 41. INFLUENCE IS NOT: INFLUENCE IS ABOUT:Follower Counts Response to Call to ActionNumber of Tweets LikesNumber of Posts Comments Retweets Sharing Click Rates Views
  42. 42. You Don’t Have A Choice On Whether Or Not To DO Social Media; The Choice Is How Well You DO It. Erik Qualman Author, Socialnomics
  43. 43. andy@nicindy.orgDirector of Member ServicesNorth-American Interfraternity ConferenceFacebook.com/nicfraternity @nicfraternity @fraternityinfo http://about.me/hust0058
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