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Careers in PR
 

Careers in PR

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    Careers in PR Careers in PR Presentation Transcript

    • COMM 2337 Old PR vs. New PRCareers OLD: PR Pros= Former Journalistsin PR Class 4 NEW: PR Pros= Industry Trained Fall 2011@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 How To Become a PR ProCareers Suggested training:in PR • Intro to PR Class 4 • PR Campaigns Fall 2011 • PR Research • PR Writing • PR and Law • PR Planning and Management • PR Internship@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 Where Are Jobs?Careers 3.10% 3%in PR 4.30% 6.90% Firms/Agencies Corporations Class 4 Non-Profits Fall 2011 Freelance 11.70% Education Trade Associations Government 22.60% 42%@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 Specialty AreasCareers • Pharmaceuticalin PR • Biotechnology Class 4 • Financial services Fall 2011 • Health care • Media companies • Information • Technology and Security@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 What Makes a Good PR ProCareersin PR Class 4 Fall 2011 • Writing skills •Business Competence • Research •Editing • Planning •Organizational • Problem Solving •Creativity@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 10 Skills Employers WantCareers • Good Writing • Intelligencein PR • Cultural literacy Class 4 • Ability to recognize a good story Fall 2011 • Media savvy • Contacts • Business sense • Varied communication experiences • Specialized experiences • No clichés. Aka “I work really well with people.”@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 Moving On UpCareers Executivein PR Director Class 4 Fall 2011 Manager Supervisor Entry Level@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 Money Money MoneyCareers • Entry level $36,000in PR • 5 years $62,000 Class 4 • 10 years $85,000 Fall 2011 • 20 years $120,000 1. Corporate 2. Freelance 3. Agency 4. Trade Association 5. Government 6. Non Profit 7. Education@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 Man vs. WomanCareers • Males make more across the USAin PR • Males have more experience Class 4 • Males choose higher paying areas of Fall 2011 PR@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 InternshipsCareers • Varied typesin PR • Broad range of skills Class 4 • Portfolio pieces Fall 2011 • Recommendations • Local and national • Testing the career • Responsibility • Recruiting • Mentorship/professional relationship@AndreaGenevieveandream@stedwards.edu
    • COMM 2337 CreditsCareers Andrea Genevieve Michnikin PR Intro to PR COMM 2337 Class 4 St. Edwards University- Fall 2011 Fall 2011 E-mail: andream@st.edwards.edu @AndreaGenevieve All photos protected under Flickr Creative Commons@AndreaGenevieveandream@stedwards.edu