Don Goble, via a collaboration with Michael Hernandez, presented this Secrets of a successful Broadcast Journalism program session at the 2014 National High School Journalism Convention in San Diego. #nhsjc

1. SECRETS
Of a Successful Broadcast Journalism Program

2. SECRETS
Of a Successful Broadcast Journalism Program
Don Goble
@dgoble2001
dgoble2001@yahoo.com
lhstv.weebly.com

3. • program goals
• administrative support
• professionalism
• funding
• building a brand
• role of social media
OVERVIEW

4. OVERVIEW
• student enrollment
• develop student leaders
• contests & competitions
• partnerships
• advanced projects
• Q & A

5. GOALS & PHILOSOPHY
• informs all decisions
• used in grading
• explains staff actions
WHY CONSIDER IT

6. ADMINISTRATIVE SUPPORT
• advantages to supporting journalism
• understand pedagogical goals
• clear lines of communication

7. PROFESSIONALISM
• Fourth Estate
• courage
• consistency
• diversity of coverage
• quality of work

8. FUNDING
• it’s not about the equipment
• develop budget & financial goals
• school funding sources
• grants
• parent donations
• advertising

9. BUILD A BRAND
• website
• logos
• consistency

10. ROLE OF SOCIAL MEDIA
• reporting
• promotion
• blogging

11. ROLE OF SOCIAL MEDIA
• reporting
• promotion
• blogging

12. SUSTAIN ENROLLMENT
Staff Characteristics
• reliable & self-motivated
• meets deadlines
• flexible
• team player

13. SUSTAIN ENROLLMENT
Staff Characteristics
• courageous
• creative
• curious
• good writing skills
• diverse interests &
backgrounds

14. SUSTAIN ENROLLMENT
Recruiting
• show reputation &
respect
• staff reputation
• awards
• application process
• be selective

15. DEVELOP STUDENT LEADERS
• crew roles & responsibilities
• editorial staff
• peer evaluations
• resources for staff
• students as lead learners

16. CONTESTS & COMPETITION
• legitimacy
• recognition
• publicity
• resume/college apps
PROS

17. CONTESTS & COMPETITION
• cost
• time
• may affect curriculum goals
CONS

18. PARTNERSHIPS
• local businesses
• local production houses
• internships & gigs

19. ADVANCED PROJECTS
• special event videos
• consistent alternative
assignments
• be choosy
• know how to say “no”

20. RESOURCES

21. jeadigitalmedia.org
poynter.org
splc.org
rtdna.org
scholasticbroadcasting.com
RESOURCES

22. Q & A

23. SECRETS
Of a Successful Broadcast Journalism Program
Don Goble
@dgoble2001
dgoble2001@yahoo.com
lhstv.weebly.com