Listen and Learn: New Media, New Metrics

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A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

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Listen and Learn: New Media, New Metrics

  1. 1. Listen and Learn<br />new media, new metrics, new lessons<br /> @ambercadabra<br />@radian6<br />
  2. 2. Top10 <br />conversationsto listen for<br />2<br />
  3. 3. #10<br />The Complaint<br />2<br />
  4. 4. #9 <br />The Compliment<br />2<br />
  5. 5. #8 <br />The Problem<br />2<br />
  6. 6. 2<br />
  7. 7. #7 <br />The Question<br />or Inquiry<br />2<br />
  8. 8. The Campaign Impact<br />#6 <br />2<br />
  9. 9. #5 <br />The Crisis<br />2<br />
  10. 10. The Competitor<br />#4 <br />2<br />
  11. 11. #3 <br />The Crowd<br />2<br />
  12. 12. The Influencer<br />#2<br />2<br />
  13. 13. The Point of Need<br />#1 <br />2<br />
  14. 14. measuringsocial media<br />
  15. 15. ExuberanceThe monthly count of twestimonials & positive posts<br />
  16. 16. Attention spanAverage span of time a post is retweeted & commented on<br />
  17. 17. ResonanceThe total volume of “in sync” conversation around an idea<br />
  18. 18. ReverberationThe total volume of inbound linking and generations of retweetingof a post<br />
  19. 19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)<br />
  20. 20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed<br />
  21. 21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.<br />
  22. 22. RepetitionAverage times per month a source inbound links/retweets your content<br />
  23. 23. ActivationThe monthly total of new sources that have shared your positive content.<br />
  24. 24. ConversationThe total monthly relative share of conversation vs. competitors<br />
  25. 25. EngagementThe amount of repeat commenting & length of those comments <br />
  26. 26. determining<br />Impact<br />
  27. 27.
  28. 28. Revenue and Business Development<br />Length of Sales Cycle<br />Repeat Customers<br />Customer Retention Rate<br />New Leads<br />Referrals<br />Transaction Value<br />Customer Lifetime Value<br />Conversions (subscribers to sales)<br />Website purchases<br />Organic search &gt; sales<br />% of converted leads (offline vs. online)<br />
  29. 29. Cost <br /> Savings<br />Shorter Issue Resolution Time<br />% of issues resolved online vs. offline<br />Decrease in support calls<br />Recruiting costs <br />Training costs<br />% of Account Turnover<br />Overhead Costs of Communication<br />Viable Community-Driven Innovation<br />Concept-to-Development Cycle<br />
  30. 30. Value<br />Awareness <br />& Influence<br />Brand Loyalty<br />Sentiment<br />Share of Conversation<br />Frequency of Mentions<br />Net Promoter Score<br />Subscribers<br />Engagement Levels<br />Inbound Links<br />Votes, Tags, Bookmarks<br />Fans, Followers, Group Members<br />
  31. 31. Conversation?@ambercadabra@radian6<br />

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