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Listen and Learn: New Media, New Metrics
 

Listen and Learn: New Media, New Metrics

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A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

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http://www.thesocialorganization.com 4040
http://www.radian6.com 1815
http://rhappe.typepad.com 885
http://jameschung.kr 199
http://ask.enquiro.com 151
http://www.servantofchaos.com 91
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http://plannersdilemma.misentropy.com 31
http://www.digital-economy.com 28
http://translate.googleusercontent.com 22
http://kenburbary.posterous.com 16
http://www.socialguru.pl 14
http://www.ashokkarania.com 11
http://www.frontiering.com.au 10
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http://beta.gujaratilexicon.com 7
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http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 3
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http://information-networks-galtman.wikispaces.columbia.edu 2
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http://207.46.192.232 1
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http://radian6.net 1
http://contentmanagementconnection.com 1
https://znycsslvpn1.edelman.com 1
http://radian6.org 1
https://twitter.com 1
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    Listen and Learn: New Media, New Metrics Listen and Learn: New Media, New Metrics Presentation Transcript

    • Listen and Learn
      new media, new metrics, new lessons
      @ambercadabra
      @radian6
    • Top10
      conversationsto listen for
      2
    • #10
      The Complaint
      2
    • #9
      The Compliment
      2
    • #8
      The Problem
      2
    • 2
    • #7
      The Question
      or Inquiry
      2
    • The Campaign Impact
      #6
      2
    • #5
      The Crisis
      2
    • The Competitor
      #4
      2
    • #3
      The Crowd
      2
    • The Influencer
      #2
      2
    • The Point of Need
      #1
      2
    • measuringsocial media
    • ExuberanceThe monthly count of twestimonials & positive posts
    • Attention spanAverage span of time a post is retweeted & commented on
    • ResonanceThe total volume of “in sync” conversation around an idea
    • ReverberationThe total volume of inbound linking and generations of retweetingof a post
    • Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
    • PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
    • InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
    • RepetitionAverage times per month a source inbound links/retweets your content
    • ActivationThe monthly total of new sources that have shared your positive content.
    • ConversationThe total monthly relative share of conversation vs. competitors
    • EngagementThe amount of repeat commenting & length of those comments
    • determining
      Impact
    • Revenue and Business Development
      Length of Sales Cycle
      Repeat Customers
      Customer Retention Rate
      New Leads
      Referrals
      Transaction Value
      Customer Lifetime Value
      Conversions (subscribers to sales)
      Website purchases
      Organic search > sales
      % of converted leads (offline vs. online)
    • Cost
      Savings
      Shorter Issue Resolution Time
      % of issues resolved online vs. offline
      Decrease in support calls
      Recruiting costs
      Training costs
      % of Account Turnover
      Overhead Costs of Communication
      Viable Community-Driven Innovation
      Concept-to-Development Cycle
    • Value
      Awareness
      & Influence
      Brand Loyalty
      Sentiment
      Share of Conversation
      Frequency of Mentions
      Net Promoter Score
      Subscribers
      Engagement Levels
      Inbound Links
      Votes, Tags, Bookmarks
      Fans, Followers, Group Members
    • Conversation?@ambercadabra@radian6