Special thanks for summarizing value, awareness and cost savings. These key points connect back to our convo at IMS last April about how one frames a media strategy audit in a consultative offering, and how the Social Media serves as an integral component in the whole strategic plan, (which we couldn't conclude due to the surge in demand for your time).
Listen and Learn: New Media, New MetricsPresentation Transcript
Listen and Learn new media, new metrics, new lessons @ambercadabra @radian6
Top10 conversationsto listen for 2
#10 The Complaint 2
#9 The Compliment 2
#8 The Problem 2
2
#7 The Question or Inquiry 2
The Campaign Impact #6 2
#5 The Crisis 2
The Competitor #4 2
#3 The Crowd 2
The Influencer #2 2
The Point of Need #1 2
measuringsocial media
ExuberanceThe monthly count of twestimonials & positive posts
Attention spanAverage span of time a post is retweeted & commented on
ResonanceThe total volume of “in sync” conversation around an idea
ReverberationThe total volume of inbound linking and generations of retweetingof a post
Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
RepetitionAverage times per month a source inbound links/retweets your content
ActivationThe monthly total of new sources that have shared your positive content.
ConversationThe total monthly relative share of conversation vs. competitors
EngagementThe amount of repeat commenting & length of those comments
determining Impact
Revenue and Business Development Length of Sales Cycle Repeat Customers Customer Retention Rate New Leads Referrals Transaction Value Customer Lifetime Value Conversions (subscribers to sales) Website purchases Organic search > sales % of converted leads (offline vs. online)
Cost Savings Shorter Issue Resolution Time % of issues resolved online vs. offline Decrease in support calls Recruiting costs Training costs % of Account Turnover Overhead Costs of Communication Viable Community-Driven Innovation Concept-to-Development Cycle
Value Awareness & Influence Brand Loyalty Sentiment Share of Conversation Frequency of Mentions Net Promoter Score Subscribers Engagement Levels Inbound Links Votes, Tags, Bookmarks Fans, Followers, Group Members
Live Fix Media, Inc.
Regards
Teisha
http://winkhealth.com
http://financewink.com
http://www.fakhriramley.com 3 years ago
Great summary. Tweeted. And will form the basis of workstreams for future strategy.
Cheers,
@nickriggall 3 years ago
Fave! 3 years ago
Special thanks for summarizing value, awareness and cost savings. These key points connect back to our convo at IMS last April about how one frames a media strategy audit in a consultative offering, and how the Social Media serves as an integral component in the whole strategic plan, (which we couldn't conclude due to the surge in demand for your time).
kind regards,
@richreader 3 years ago