Listen and Learn: New Media, New Metrics

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  • + RichReader RichReader 2 months ago
    Hi Amber,

    Special thanks for summarizing value, awareness and cost savings. These key points connect back to our convo at IMS last April about how one frames a media strategy audit in a consultative offering, and how the Social Media serves as an integral component in the whole strategic plan, (which we couldn’t conclude due to the surge in demand for your time).

    kind regards,

    @richreader
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Listen and Learn: New Media, New Metrics - Presentation Transcript

  1. Listen and Learn
    new media, new metrics, new lessons
    @ambercadabra
    @radian6
  2. Top10
    conversationsto listen for
    2
  3. #10
    The Complaint
    2
  4. #9
    The Compliment
    2
  5. #8
    The Problem
    2
  6. 2
  7. #7
    The Question
    or Inquiry
    2
  8. The Campaign Impact
    #6
    2
  9. #5
    The Crisis
    2
  10. The Competitor
    #4
    2
  11. #3
    The Crowd
    2
  12. The Influencer
    #2
    2
  13. The Point of Need
    #1
    2
  14. measuringsocial media
  15. ExuberanceThe monthly count of twestimonials & positive posts
  16. Attention spanAverage span of time a post is retweeted & commented on
  17. ResonanceThe total volume of “in sync” conversation around an idea
  18. ReverberationThe total volume of inbound linking and generations of retweetingof a post
  19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
  20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
  21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
  22. RepetitionAverage times per month a source inbound links/retweets your content
  23. ActivationThe monthly total of new sources that have shared your positive content.
  24. ConversationThe total monthly relative share of conversation vs. competitors
  25. EngagementThe amount of repeat commenting & length of those comments
  26. determining
    Impact
  27. Revenue and Business Development
    Length of Sales Cycle
    Repeat Customers
    Customer Retention Rate
    New Leads
    Referrals
    Transaction Value
    Customer Lifetime Value
    Conversions (subscribers to sales)
    Website purchases
    Organic search > sales
    % of converted leads (offline vs. online)
  28. Cost
    Savings
    Shorter Issue Resolution Time
    % of issues resolved online vs. offline
    Decrease in support calls
    Recruiting costs
    Training costs
    % of Account Turnover
    Overhead Costs of Communication
    Viable Community-Driven Innovation
    Concept-to-Development Cycle
  29. Value
    Awareness
    & Influence
    Brand Loyalty
    Sentiment
    Share of Conversation
    Frequency of Mentions
    Net Promoter Score
    Subscribers
    Engagement Levels
    Inbound Links
    Votes, Tags, Bookmarks
    Fans, Followers, Group Members
  30. Conversation?@ambercadabra@radian6

+ Amber NaslundAmber Naslund, 2 months ago

custom

2409 views, 23 favs, 18 embeds more stats

A look at the top conversations to listen for onli more

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