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Listen and Learn: New Media, New Metrics

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A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

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  • 1. Listen and Learn
    new media, new metrics, new lessons
    @ambercadabra
    @radian6
  • 2. Top10
    conversationsto listen for
    2
  • 3. #10
    The Complaint
    2
  • 4. #9
    The Compliment
    2
  • 5. #8
    The Problem
    2
  • 6. 2
  • 7. #7
    The Question
    or Inquiry
    2
  • 8. The Campaign Impact
    #6
    2
  • 9. #5
    The Crisis
    2
  • 10. The Competitor
    #4
    2
  • 11. #3
    The Crowd
    2
  • 12. The Influencer
    #2
    2
  • 13. The Point of Need
    #1
    2
  • 14. measuringsocial media
  • 15. ExuberanceThe monthly count of twestimonials & positive posts
  • 16. Attention spanAverage span of time a post is retweeted & commented on
  • 17. ResonanceThe total volume of “in sync” conversation around an idea
  • 18. ReverberationThe total volume of inbound linking and generations of retweetingof a post
  • 19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
  • 20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
  • 21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
  • 22. RepetitionAverage times per month a source inbound links/retweets your content
  • 23. ActivationThe monthly total of new sources that have shared your positive content.
  • 24. ConversationThe total monthly relative share of conversation vs. competitors
  • 25. EngagementThe amount of repeat commenting & length of those comments
  • 26. determining
    Impact
  • 27.
  • 28. Revenue and Business Development
    Length of Sales Cycle
    Repeat Customers
    Customer Retention Rate
    New Leads
    Referrals
    Transaction Value
    Customer Lifetime Value
    Conversions (subscribers to sales)
    Website purchases
    Organic search > sales
    % of converted leads (offline vs. online)
  • 29. Cost
    Savings
    Shorter Issue Resolution Time
    % of issues resolved online vs. offline
    Decrease in support calls
    Recruiting costs
    Training costs
    % of Account Turnover
    Overhead Costs of Communication
    Viable Community-Driven Innovation
    Concept-to-Development Cycle
  • 30. Value
    Awareness
    & Influence
    Brand Loyalty
    Sentiment
    Share of Conversation
    Frequency of Mentions
    Net Promoter Score
    Subscribers
    Engagement Levels
    Inbound Links
    Votes, Tags, Bookmarks
    Fans, Followers, Group Members
  • 31. Conversation?@ambercadabra@radian6

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