The document discusses key metrics and concepts for measuring social media engagement and impact. It highlights different conversation types to listen for, such as complaints and compliments, and outlines various metrics for analyzing social media effectiveness, including attention span, resonance, and customer retention. Additionally, it emphasizes the importance of community-driven innovation and brand loyalty in driving business development and revenue.

1. Listen and Learnnew media, new metrics, new lessons @ambercadabra@radian6

2. Top10 conversationsto listen for2

3. #10The Complaint2

4. #9 The Compliment2

5. #8 The Problem2

6. 2

7. #7 The Questionor Inquiry2

8. The Campaign Impact#6 2

9. #5 The Crisis2

10. The Competitor#4 2

11. #3 The Crowd2

12. The Influencer#22

13. The Point of Need#1 2

14. measuringsocial media

15. ExuberanceThe monthly count of twestimonials & positive posts

16. Attention spanAverage span of time a post is retweeted & commented on

17. ResonanceThe total volume of “in sync” conversation around an idea

18. ReverberationThe total volume of inbound linking and generations of retweetingof a post

19. Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)

20. PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed

21. InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.

22. RepetitionAverage times per month a source inbound links/retweets your content

23. ActivationThe monthly total of new sources that have shared your positive content.

24. ConversationThe total monthly relative share of conversation vs. competitors

25. EngagementThe amount of repeat commenting & length of those comments

26. determiningImpact

28. Revenue and Business DevelopmentLength of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)

29. Cost SavingsShorter Issue Resolution Time% of issues resolved online vs. offlineDecrease in support callsRecruiting costs Training costs% of Account TurnoverOverhead Costs of CommunicationViable Community-Driven InnovationConcept-to-Development Cycle

30. ValueAwareness & InfluenceBrand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members

31. Conversation?@ambercadabra@radian6