Listen and Learn: New Media, New Metrics
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Listen and Learn: New Media, New Metrics

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A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

A look at the top conversations to listen for online, and some new (and old) ways of measuring social media efforts

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http://www.thesocialorganization.com 4052
http://www.radian6.com 1815
http://rhappe.typepad.com 892
http://jameschung.kr 199
http://ask.enquiro.com 151
http://www.servantofchaos.com 91
http://www.relationship-economy.com 81
http://www.slideshare.net 47
http://www.jameschung.kr 40
http://kopfkribbeln.de 36
http://www.hanrss.com 36
http://plannersdilemma.misentropy.com 31
http://www.digital-economy.com 29
http://translate.googleusercontent.com 22
http://kenburbary.posterous.com 16
http://www.socialguru.pl 14
http://www.ashokkarania.com 11
http://www.frontiering.com.au 10
http://noteasytoforget.com 9
http://servantofchaos.com 9
http://beta.gujaratilexicon.com 7
http://marcmeyer.posterous.com 6
http://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 3
http://www.c2-com.com 3
http://posterous.com 3
http://radian6.staging.voceconnect.com 3
http://servantofchaos.typepad.com 2
http://paper.li 2
file:// 2
http://www.typepad.com 2
http://lynnlang.typepad.com 2
https://890482319-wave-opensocial.googleusercontent.com 2
http://information-networks-galtman.wikispaces.columbia.edu 2
http://static.slidesharecdn.com 2
http://blog.contentmanagementconnection.com 2
http://207.46.192.232 1
http://ideen.posterous.com 1
http://www.tumblr.com 1
http://radian6.net 1
http://contentmanagementconnection.com 1
https://znycsslvpn1.edelman.com 1
http://radian6.org 1
https://twitter.com 1
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Listen and Learn: New Media, New Metrics Listen and Learn: New Media, New Metrics Presentation Transcript

  • Listen and Learn
    new media, new metrics, new lessons
    @ambercadabra
    @radian6
  • Top10
    conversationsto listen for
    2
  • #10
    The Complaint
    2
  • #9
    The Compliment
    2
  • #8
    The Problem
    2
  • 2
  • #7
    The Question
    or Inquiry
    2
  • The Campaign Impact
    #6
    2
  • #5
    The Crisis
    2
  • The Competitor
    #4
    2
  • #3
    The Crowd
    2
  • The Influencer
    #2
    2
  • The Point of Need
    #1
    2
  • measuringsocial media
  • ExuberanceThe monthly count of twestimonials & positive posts
  • Attention spanAverage span of time a post is retweeted & commented on
  • ResonanceThe total volume of “in sync” conversation around an idea
  • ReverberationThe total volume of inbound linking and generations of retweetingof a post
  • Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
  • PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
  • InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
  • RepetitionAverage times per month a source inbound links/retweets your content
  • ActivationThe monthly total of new sources that have shared your positive content.
  • ConversationThe total monthly relative share of conversation vs. competitors
  • EngagementThe amount of repeat commenting & length of those comments
  • determining
    Impact
  • Revenue and Business Development
    Length of Sales Cycle
    Repeat Customers
    Customer Retention Rate
    New Leads
    Referrals
    Transaction Value
    Customer Lifetime Value
    Conversions (subscribers to sales)
    Website purchases
    Organic search > sales
    % of converted leads (offline vs. online)
  • Cost
    Savings
    Shorter Issue Resolution Time
    % of issues resolved online vs. offline
    Decrease in support calls
    Recruiting costs
    Training costs
    % of Account Turnover
    Overhead Costs of Communication
    Viable Community-Driven Innovation
    Concept-to-Development Cycle
  • Value
    Awareness
    & Influence
    Brand Loyalty
    Sentiment
    Share of Conversation
    Frequency of Mentions
    Net Promoter Score
    Subscribers
    Engagement Levels
    Inbound Links
    Votes, Tags, Bookmarks
    Fans, Followers, Group Members
  • Conversation?@ambercadabra@radian6