Listen and Learnnew media, new metrics, new lessons @ambercadabra@radian6

Top10 conversationsto listen for2

#10The Complaint2

#9 The Compliment2

#8 The Problem2

2

#7 The Questionor Inquiry2

The Campaign Impact#6 2

#5 The Crisis2

The Competitor#4 2

#3 The Crowd2

The Influencer#22

The Point of Need#1 2

measuringsocial media

ExuberanceThe monthly count of twestimonials & positive posts

Attention spanAverage span of time a post is retweeted & commented on

ResonanceThe total volume of “in sync” conversation around an idea

ReverberationThe total volume of inbound linking and generations of retweetingof a post

Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)

PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed

InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.

RepetitionAverage times per month a source inbound links/retweets your content

ActivationThe monthly total of new sources that have shared your positive content.

ConversationThe total monthly relative share of conversation vs. competitors

EngagementThe amount of repeat commenting & length of those comments

determiningImpact

Revenue and Business DevelopmentLength of Sales CycleRepeat CustomersCustomer Retention RateNew LeadsReferralsTransaction ValueCustomer Lifetime ValueConversions (subscribers to sales)Website purchasesOrganic search > sales% of converted leads (offline vs. online)

Cost SavingsShorter Issue Resolution Time% of issues resolved online vs. offlineDecrease in support callsRecruiting costs Training costs% of Account TurnoverOverhead Costs of CommunicationViable Community-Driven InnovationConcept-to-Development Cycle

ValueAwareness & InfluenceBrand LoyaltySentimentShare of ConversationFrequency of MentionsNet Promoter ScoreSubscribersEngagement LevelsInbound LinksVotes, Tags, BookmarksFans, Followers, Group Members

Conversation?@ambercadabra@radian6