An overview of some of the key principles of a sound social media approach and strategy in business. Note: deck is mostly images, not words and bullets. Sharing by request.

1. Social Media and The Engaged Brand Amber Naslund, VP Social Strategy

2. Welcome to the social web.

3. The business game has changed dramatically.

4. Before... We went out and found our customers.

5. Now, they find us.

6. This revolution is characterized by speed and information.

7. Markets Are Conversations.

8. We’re at the edge of a new era, full of old concepts.

9. So we need to move our business in a new direction.

10. Or risk being left behind.

11. The Culture Shift

12. Intent is King.

13. Cultural Roadblocks to Social Media

14. Destination & Purpose

15. Demonstrated Trust

16. Laboratories and Gardens

17. Idea Diversity

18. New Rewards

19. The New Telephone

21. RADIAN6 ADOPTION PATH

23. Communities and Engagement

24. The Humanization Highway

25. Internal Communication

26. The Opportunity Economy

27. Don’t be That Guy.

28. The Social Media Team

29. The Fears and Risks

30. The Truth About “Control”

31. The right toolkit...

32. Policies and Guidelines

33. Fire Extinguishers

34. Education and Training

35. Measuring & Analyzing

37. The Truth About ROI.

38. Benchmarking.

39. The Old Metrics

41. The New Metrics

42. Why We Need Both

45. Adaptation and Retooling

46. We are reaching out. We are linking to each other. We are watching.

47. But we are not waiting.

48. Amber Naslund, VP Social Strategy [email_address] http://www.radian6.com