1. Amandine Taylor
!I
nternational marketing professional with over 8 years experience in the Cosmetics
Direct Selling industry. Proven knowledge in brand strategy, brand positioning,
portfolio management, New Product Development, New Product Launch, with a
background in procurement. Specialised in Accessories and Skin Care Categories. !
Date of Birth: January 7th, 1982 Citizenship: France & Great Britain
Email: amandine.taylor@gmail.com Mobile: +352 661820701 !
PROFESSIONAL EXPERIENCE
ARTS SQUARE- Creative agency
Project Manager
Belgium, April 2014- July 2014 (fixed term contract)
Arts Square is an international brand and corporate design boutique agency.
• Led a brand identity revamp project (print & web).
• Led a website development project. !
ORIFLAME COSMETICS
Belgium & Sweden- July 2004-November 2013
Oriflame is an international Cosmetics company selling direct in more than 60 countries
worldwide. It has a sales force of 3 million consultants generating annual sales of €1.4 billion.
Brand Manager- Global Marketing Skin Care
Sweden (Global Support Office), July 2011- November 2013
• Contributed to the overall strategy of the Skin Care Category (annual sales of over €294 million,
21% of the total company sales): brand positioning, product offering and pricing.
• Responsible for the Brand strategy, Brand management and Product development of Skin Care
Brands in the mass market segment.
• Managed the international re-launch of one of the most significant Skin Care brand (20% of total
Skin Care sales), from the concept to the implementation stage, through New Product
Development (NPD) and New Product Launches (NPL) processes, including the product’s 360
degree communication launch strategy.
• Initiated and executed the extension of a mass market Skin Care brand into the Body Care sector.
Responsible for the coaching and development of junior staff.
• Keen public speaker: experience in promoting new Product launches & Brands for both internal
& external audiences (+400). !
Junior Brand Manager- Global Marketing Skin Care
Sweden (Global Support Office), January 2010- June 2011
• Responsible for the strategy development, brand management and product development of several
Skin Care brands (€25 million of annual sales). Sales growth: +14%.
• Developed the catalogue communication refreshment of a mass market Skin Care brand. Sales
growth: +7%.
• Co-managed the re-launch of a premium brand in the Anti-ageing/Nourishing segment. Sales
growth: +10%.
• Co-drove and co-implemented the launch of a new brand within the Natural Segment.

2. Buyer & Product Manager- Global Purchasing & Marketing Accessories
Belgium & Sweden, October 2006- December 2009
• Experienced in product sourcing (trips to Asia), leveraging spend and managing supply base.
• Responsible for the development of an optimum product mix in the Cosmetic Accessories &
Home Decoration segments.
• Responsible for the Accessories Sourcing section of the company’s CSR project.
• Key account manager for CIS and Latin America Regions. !
Purchasing Administrator- Global Purchasing Accessories
Belgium, January 2005- September 2005 !
Distribution planner (EMEA Region)- Demand Planning
Belgium, July 2004- December 2004 !
EDUCATION !
2004 Business & Communication- Erasmus Student Exchange Programme
Windesheim University of Applied Sciences, The Netherlands
2000-2004 Communication & Media Studies- Bachelor's degree (4 years)
Major in Public Relations
IHECS (Institut des Hautes Etudes des Communications Sociales), Belgium
Graduated with Honours
Students Representative for Public Relations Section (2003)
1999-2000 Exchange year attending Bryanston High School in Johannesburg, South Africa
Rotary Club Student Exchange Programme. Orientation: Arts & English
1993-1999 Secondary school diploma. Orientation: Economics and English
Lycée de Berlaymont, Waterloo, Belgium !
LANGUAGES
French: Native English: Fluent Spanish: Limited working proficiency Dutch: Elementary !
IT SKILLS
Knowledgeable in: MS Office (Excel, PowerPoint, Word), IFS, PLM, Cognos (for queries).
Basics in: Adobe Indesign & Illustrator.
MISCELLANEOUS
Belgium Development Agency (BTC) -Infocycles- Brussels, September 2011. 10-day training on
international cooperation and North-South relations with a focus on intercultural communications.
ACHIEVEMENTS & INTERESTS
Travelling: Backpacked in Latin America, New Zealand, Australia and Southern Africa for 1 year.
Arts: Drawing (Pencil), Piano (British Pop), Fashion Photography (Annie Leibovitz, Tim Walker).
Sports: Tennis & Running (20 km, 25km relay, Sprint Triathlon).