Content: The New Marketing Equation

by Altimeter Group Network on SlideShare on Feb 15, 2012

54,333 views

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

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http://www.web-strategist.com	11976
http://www.briansolis.com	3849
http://www.altimetergroup.com	2446
http://www.rebeccalieb.com	1748
http://ameblo.jp	1417
http://www.contentmarketinginstitute.com	1203
http://thecontentlab.icrossing.com	1183
http://feeds.feedburner.com	913
http://socialmediatoday.com	708
http://www.seojapan.com	648
http://lonewolflibrarian.wordpress.com	435
http://thedigitalanalyst.com	435
http://neilsanderson.com	345
http://www.scoop.it	309
http://www.yourbusinesschannel.com	270
http://www.chalifour.net	225
http://heidicohen.com	202
http://intranet.nzpost.co.nz	124
http://work.loughlinonolan.com	124
http://kmfnow.com	117
https://twimg0-a.akamaihd.net	117
http://mikegeraci.tumblr.com	116
http://storytelleruprising.com	111
http://makemobilework.wordpress.com	102
http://www.twylah.com	101
http://thelemongroup.net	89
http://www.maxx-online.eu	69
http://www.tudomudou.com	66
http://www.modernmarketinguniversity.com	60
http://kg.kineticglue.com	58
http://www.cc-chapman.com	58
http://fcexp.posterous.com	48
http://flipthemedia.com	47
http://translate.googleusercontent.com	37
http://createyournextcustomer.techweb.com	37
http://loughlinonolan.com	36
http://allmybasebelongtoyou.blogspot.com	33
http://baileyburk.wordpress.com	30
http://www.hanrss.com	26
http://marketing.ultraknowledge.com	26
https://si0.twimg.com	25
http://peteinakl.posterous.com	24
http://conversation.cipr.co.uk	24
http://jvwinc.net	24
http://www.der-bank-blog.de	22
http://wewillraakyou.com	21
http://www.bulldogreporter.com	18
http://afterhours.e-strategy.com	16
http://www.yourbusinesschannel.biz	15
http://servedfreshmedia.net	15
http://angelyaguefernandez.blogspot.com	14
http://flavors.me	14
http://translate.google.com	13
http://jp.blogherald.com	11
http://bitly.com	10
http://tweets.kondylas.com	9
http://baileyburk.com	9
http://shuffleware.wordpress.com	9
http://paper.li	9
http://www.chalifour.mobi	9
http://webcache.googleusercontent.com	8
http://itfundas.com	8
http://www.itfundas.com	8
http://blog.ameba.jp	7
http://shunkun.tumblr.com	7
http://curioseosm.collected.info	6
http://quickbrown.blogspot.co.nz	6
http://itfundas.kineticglue.com	5
http://blog.loughlinonolan.com	5
http://www.newsblur.com	5
http://staging.ciklum.net	4
http://www.internetbillboards.net	4
http://core.traackr.com	4
http://greatprblogs.collected.info	4
http://mediacommunications.collected.info	3
http://posterous.com	3
http://blogstuff.collected.info	3
http://socialmediasuperstars.collected.info	3
http://strawberryj.am	3
http://www.flipthemedia.com	3
http://www.tumblr.com	3
http://207.46.192.232	3
http://ybc.tv	3
http://a0.twimg.com	2
http://www.seowerkt.com	2
http://feedproxy.google.com	2
http://strongsocialmedia.collected.info	2
http://evolvebeyondmoney.com	2
http://stage.wewillraakyou.com	2
http://quickbrown.blogspot.com	2
http://199.15.250.228	2
http://socialmednews.blogspot.com	2
http://127.0.0.1:8795	2
http://xianguo.com	2
http://es.flavors.me	1
http://www.s-y-n.com	1
http://allmybasebelongtoyou.blogspot.it	1
http://www.redditmedia.com	1
http://www.etceter.com	1
http://10.10.1.11	1
http://alexanderchalkidis.com	1
http://localhost	1
http://tweets.jureklepic.com	1
http://tweets.jerichotechnology.com	1
http://tweets.jeffreyblake.com	1
http://feeds2.feedburner.com	1
http://affaholic.com	1
http://www.diigo.com	1
http://quickbrownhome.blogspot.co.nz	1
http://experience-innovation.tumblr.com	1
http://mail1.jp.unisunstar.com	1

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Rebecca Lieb , Analyst, Digital Advertising & Media at Altimeter Group Register for Altimeter Group's webinar based on this report. It takes place on Thursday, April 5 at 1:00 EST. There's no cost to participate. The webinar will feature new content marketing case studies not included in this published research: https://www2.gotomeeting.com/register/964598154 2 months ago

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Rebecca Lieb , Analyst, Digital Advertising & Media at Altimeter Group @19540201 Hi Zahid, indeed, we do work on content marketing and content strategy for all types of organizations (thanks for asking). You can get in touch with us via this page: http://www.altimetergroup.com/contact 2 months ago

Zahid Hussain Khalid, International Media Sales at Zahid Hussain Khalid, International Media Sales Thanks Rebecca for sharing this enlightening report on a subject that is of great interest to marketing professionals. Did you work on Content Engineering for specific markets? I am interested to learn about it. 2 months ago

Rebecca Lieb , Analyst, Digital Advertising & Media at Altimeter Group Register for Altimeter Group's webinar based on this report. It takes place on Thursday, April 5 at 1:00 EST, and there's no cost to participate. The webinar will feature new content marketing case studies not included in this published research: https://www2.gotomeeting.com/register/964598154 2 months ago

Velocity Partners at Velocity Partners Excellent report. I like the maturity model.
Content marketing is growing up before our eyes! 2 months ago

pricew The rise of brand marketing as newsdesk marketing is very real and its good to see the detailed reporting on the trend. 2 months ago

Bob Barker , Marketing Professional Very good thank you as you say its not about it but around it 2 months ago

hvbourne Thanks so much for this! Its nice to see some science applied to the field of social marketing. There is lots of research about marketing in general, but its all so outdated!

Thanks again, really useful info! 3 months ago

Rebecca Lieb , Analyst, Digital Advertising & Media at Altimeter Group @PR_Strategist I'm happy to email you a copy - send a request + your email address to press[at]altimetergroup.com. and thanks for your interest! 3 months ago

PR_Strategist Anyone else unable to download this presentation? 3 months ago

Content: The New Marketing Equation

by Altimeter Group Network on SlideShare on Feb 15, 2012

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