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[Report] Content: The New Marketing Equation, by Rebecca Lieb

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Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when …

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

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  • Sorry I missed the Webinar (I'll need to watch the recording)... I've found the report to be very informative, and I've directed a number of people to it. In fact, I'm hosting a Webinar next week on Content Marketing with Michael Moon of GISTICS, and I believe I'll add a link to this report in the registration confirmation.
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