[Report] Content: The New Marketing Equation, by Rebecca Lieb
 

[Report] Content: The New Marketing Equation, by Rebecca Lieb

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Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when ...

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

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http://www.web-strategist.com 13587
http://www.altimetergroup.com 6951
http://www.briansolis.com 5463
http://contentmarketinginstitute.com 3393
http://www.rebeccalieb.com 3139
http://neilsanderson.com 2099
http://www.contentmarketinginstitute.com 2090
http://ameblo.jp 1942
http://thedigitalanalyst.com 1858
http://thecontentlab.icrossing.com 1531
http://www.seojapan.com 986
http://feeds.feedburner.com 958
http://socialmediatoday.com 783
http://www.chalifour.net 642
http://www.scoop.it 573
http://lonewolflibrarian.wordpress.com 490
http://www.yourbusinesschannel.com 325
http://www.maxx-online.eu 236
http://heidicohen.com 227
http://intranet.nzpost.co.nz 176
http://storytelleruprising.com 146
http://makemobilework.wordpress.com 142
http://steinbroeder.blogspot.com 135
http://kmfnow.com 130
http://baileyburk.com 129
http://work.loughlinonolan.com 125
http://www.modernmarketinguniversity.com 122
http://www.i-scoop.eu 120
http://mikegeraci.tumblr.com 120
https://twimg0-a.akamaihd.net 117
http://www.twylah.com 116
http://www.der-bank-blog.de 109
http://www.tudomudou.com 108
http://thelemongroup.net 106
http://feedly.com 101
http://steinbroeder.blogspot.com.br 71
https://www.rebelmouse.com 69
http://www.cc-chapman.com 68
http://rebeccaakoch.wordpress.com 68
http://translate.googleusercontent.com 59
http://kg.kineticglue.com 58
http://fcexp.posterous.com 55
http://shuffleware.wordpress.com 51
http://jvwinc.net 48
http://altimeterdev.com 47
http://flipthemedia.com 47
http://servedfreshmedia.net 46
http://createyournextcustomer.techweb.com 46
http://www.feedspot.com 45
http://www.steinbroeder.blogspot.com 41
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15 of 23 Post a comment

  • Full Name Full Name Comment goes here.
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  • nice

    Hi .

    I am Libor from Czech republick. We have a new project on MLM wich start
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  • I want more knowledge please
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  • Thank you I'm interested to be gauged more
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  • Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
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    Hello
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  • Sorry I missed the Webinar (I'll need to watch the recording)... I've found the report to be very informative, and I've directed a number of people to it. In fact, I'm hosting a Webinar next week on Content Marketing with Michael Moon of GISTICS, and I believe I'll add a link to this report in the registration confirmation.
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