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[Report] Content: The New Marketing Equation, by Rebecca Lieb

by on Feb 16, 2012

  • 101,083 views

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when ...

Content marketing requires a shift in company culture, resources, budgets, partners and strategy. Rebalancing is critical to achieve these goals. The choice is whether to rebalance now, or later when the battle for attention may become even more difficult than it currently is. This report from Altimeter Group introduces a five-step content maturity model, complete with real-world case examples, to guide organizations from “standing” to “running” with their content strategy. A self-audit tool, content channel review, and actionable recommendations are also included.

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http://www.web-strategist.com 13488
http://www.altimetergroup.com 6644
http://www.briansolis.com 5312
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http://rebeccaakoch.wordpress.com 63
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http://shunkun.tumblr.com 37
http://quickbrown.blogspot.co.nz 37
http://assets.txmblr.com 36
http://allmybasebelongtoyou.blogspot.com 36
http://s.ameblo.jp 36
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110 of 23 previous next Post a comment

  • LiborUrbanek Libor Urbanek nice

    Hi .

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    Thx,
    1 year ago
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  • AmineHamdi1 Amine Hamdi at Barack Obama I want more knowledge please 1 year ago
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  • AmineHamdi1 Amine Hamdi at Barack Obama Thank you I'm interested to be gauged more 1 year ago
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  • mercu2012 mercu2012 Bonjour
    Mon nom est Mlle merci hassan j'ai vu votre profil aujourd'hui et je
    est devenu intéressé à vous, je tiens également à vous en savez plus
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    votre nouvel ami.

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    yours new friend.

    mercy_hassan22@yahoo.in
    1 year ago
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  • brianmeek brianmeek Sorry I missed the Webinar (I'll need to watch the recording)... I've found the report to be very informative, and I've directed a number of people to it. In fact, I'm hosting a Webinar next week on Content Marketing with Michael Moon of GISTICS, and I believe I'll add a link to this report in the registration confirmation. 1 year ago
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  • lieblink Rebecca Lieb, Analyst, Digital Advertising & Media at Altimeter Group Register for Altimeter Group's webinar based on this report. It takes place on Thursday, April 5 at 1:00 EST. There's no cost to participate. The webinar will feature new content marketing case studies not included in this published research: https://www2.gotomeeting.com/register/964598154 2 years ago
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  • lieblink Rebecca Lieb, Analyst, Digital Advertising & Media at Altimeter Group @19540201 Hi Zahid, indeed, we do work on content marketing and content strategy for all types of organizations (thanks for asking). You can get in touch with us via this page: http://www.altimetergroup.com/contact 2 years ago
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  • 19540201 Zahid Hussain Khalid, SUN&FZ Associates at Zahid Hussain Khalid, SUN&FZ Associates Thanks Rebecca for sharing this enlightening report on a subject that is of great interest to marketing professionals. Did you work on Content Engineering for specific markets? I am interested to learn about it. 2 years ago
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  • lieblink Rebecca Lieb, Analyst, Digital Advertising & Media at Altimeter Group Register for Altimeter Group's webinar based on this report. It takes place on Thursday, April 5 at 1:00 EST, and there's no cost to participate. The webinar will feature new content marketing case studies not included in this published research: https://www2.gotomeeting.com/register/964598154 2 years ago
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  • dougkessler Velocity Partners at Velocity Partners Excellent report. I like the maturity model.
    Content marketing is growing up before our eyes!
    2 years ago
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