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[REPORT PREVIEW] Employee Adoption of Collaboration Tools in 2018

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[REPORT PREVIEW] Employee Adoption of Collaboration Tools in 2018

  1. 1. Employee Adoption of Collaboration Tools in 2018 AUGUST 2018 BY CHARLENE LI, PRINCIPAL ANALYST Includes findings from a survey of 2,000 U.S. employees RESEARCH REPORT PREVIEW VERSION
  2. 2. 1 TABLE OF CONTENTS 2 EXECUTIVE SUMMARY 3 THE 6 TYPES OF ENTERPRISE COLLABORATION TOOLS 4 EMPLOYEE ADOPTION OF COLLABORATION TOOLS: KEY FINDINGS OF 2018 SURVEY 10 STRATEGIES TI DRIVE EMPLOYEE COLLABORATION TOOL ADOPTION 12 ABOUT US 13 METHODOLOGY 13 ACKNOWLEDGEMENTS 13 HOW TO WORK WITH ALTIMETER 1
  3. 3. 2 For many of us, the default way we collaborate with each other in the workplace is email. Yes, that tried and true, reverse- chronological stream of messages that rules our lives. There are innumerable ways that email is terrible for group collaboration, primarily the fact that multiple messages between a team of people are hard to follow and track over a period of time. To solve these issues, enterprises now deploy a wide variety of collaboration software, which range in complexity from simple chat interfaces to full-fledged project management platforms that integrate with multiple parts of the business. 2
  4. 4. 3 THE SIX TYPES OF ENTERPRISE COLLABORATION TOOLS Enterprise collaboration tools enable two major capabilities: communication and information sharing. Since every organization communicates and shares information in their own unique way, there are many different collaboration tools to serve their needs. To simplify things, we divided the enterprise collaboration space into six categories, which are not mutually exclusive or collectively exhaustive: INTRANETS The granddaddy of enterprise collaboration, these internal web pages serve as a central repository of knowledge for an organization. Examples include Jive, Confluence, IBM Connections, Igloo, and SharePoint. PROJECT- OR TEAM-BASED COLLABORATION PLATFORMS These platforms enable not just sharing documents and information but also messaging within a group. Examples include IBM Connections, Microsoft Teams, Slack, and Yammer. MESSAGING Similar to consumer messaging apps, enterprise messaging tools facilitate individual or group messaging, but typically with single sign on (SSO) and authentication. Examples include Slack, HipChat, Skype for Business, Microsoft Teams, and Google Hangouts Chat. VIDEO CONFERENCING This technology has been around for decades but has evolved to include various collaboration features like screen sharing, meeting recordings, chat, and virtual whiteboarding. Examples include Skype, Zoom, and FaceTime. SOCIAL NETWORKING SITES Although consumer-oriented in nature, sites like Facebook, Twitter, and certainly LinkedIn are used at work to connect employees to each other. New offerings like Workplace by Facebook also blur the lines between general social networking sites and workplace collaboration tools. EMPLOYEE ADVOCACY These tools allow enterprises to share company information with their employees and enable employees to post and share that content on their private social networks thereby amplifying the company’s brand awareness efforts. We have previously conducted research on employee advocacy platforms, exploring their unique opportunities and challenges. Examples include Bambu, Dynamic Signal, EveryoneSocial, Hootsuite Amplify, LinkedIn Elevate, Social Chorus, Smarp, Sociabble, and Trapit.
  5. 5. 4 EMPLOYEE ADOPTION OF COLLABORATION TOOLS: KEY FINDINGS OF 2018 SURVEY To better understand adoption and use of these tools, Altimeter surveyed 2,000 employees in the United States on their individual use of these six enterprise collaboration tools in Q1 2018. We uncovered these four key findings: #1: Work adoption emulates personal adoption of technologies We asked employees to share how often they used a set of technologies—like social networking and messaging apps—in their personal lives and then similar tools at work. Only 8 percent of those surveyed reported never having used any of the six enterprise collaboration tools we asked about. This means that the vast majority of employees are using some form of collaboration tool other than email to get work done. An astounding 58 percent said they use social networking sites at work at least weekly, while 53 percent said they use their company’s intranet at least weekly (see Figure 1a). In terms of adoption, messaging followed closely behind, with 45 percent of those surveyed saying they use it at least weekly. In contrast, project or team-based collaboration platforms and video conferencing had significantly lower adoption percentages. Only 38 percent of those surveyed use project or team-based collaboration platforms at least weekly. Similarly, video conferencing is used by only 36 percent of employees at least weekly. Part of the issue may be that these collaboration platforms are not as relevant to certain roles within an organization, such as if you work in a retail or manufacturing environment. What struck us about these adoption numbers is that they suggest employees use tools to collaborate at work that they likely already use in their personal lives, namely social networking and messaging apps. We also surveyed employees on their personal use of three of these tools —social networking, messaging, and video conferencing —to stay in touch with others (see Figure 1b). An astounding 84 percent of employees engage with social networking apps at least weekly for personal use, so it’s logical that they extend that behavior into their work lives. Similarly, 69 percent of employees use messaging apps in their personal lives. Video conferencing is the exception: at-work adoption of video conferencing is higher than personal use adoption, most likely because work necessitates more remote connections than in our personal lives. 4
  6. 6. 5 50% 19% 8% 9% 14%Messaging 70% 14% 5% 4 7%Social Networking Figure 1a: Most employees regularly use collaboration technologies at work "How often do you use each of the following technologies at work?" Figure 1b: Adoption of communication tools in the workplace mirrors consumer adoption "How often do you use each of the following technologies?" 41% 17% 7% 8% 27%Social Networking 40% 13% 9% 8% 30%Intranet 28% 18% 10% 10% 35%Messaging 21% 17% 10% 11% 40%Collaboration 16% 20% 15% 13% 35%Video Conferencing 8% 11% 9% 10% 62%Employee Advocacy Daily Weekly Monthly Rarely Never 14% 23% 18% 20% 25%Video Conferencing Daily Weekly Monthly Rarely Never Source: Altimeter Employee Experience Survey, Q1 2018; Base: U.S. employees, n=2,000
  7. 7. 6 #2: Age Isn’t a Significant Factor in Adoption One of the biggest pushbacks we get from executives when we recommend they adopt enterprise collaboration tools is that an older population of employees won’t use them. That is true to some extent. Our data shows that across all the tools we measured, weekly active use is fairly consistent among users of all age groups up to age 45 (see Figure 2). Although the percentage of people that use these tools drops for older employees, only 13 percent of employees ages 45-54 and 14 percent of employees ages 55-64 reported never using any of these six collaboration tools. This means that while their use is lower compared to that of younger cohorts, almost all older employees are using some form of collaboration tool. Across all age groups, we also found lower adoption of collaboration tools at work compared to adoption for personal use (see Figure 3). Adoption of social networking and messaging for personal use, for example, is lower for employees age 45 and older, meaning that their adoption at work is lower as well. The exception is video conferencing: older employees are much more likely to use it at work than in their personal lives. 6 Figure 2: Adoption of social networking, messaging, and project-based collaboration platforms is lower among those age 45+ "How often do you use each of the following technologies at work?" Percentage that use these platforms at least weekly, by age. Social Networking Intranet Messaging Collaboration Platform Video Conferencing Employee Advocacy Age 25-29 30-34 35-44 45-54 55-64 70% 60% 50% 40% 30% 20% 10% 0% 66% 47% 54% 50% 44% 42% 26% 56% 30% 34% 30% 8% Source: Altimeter Employee Experience Survey, Q1 2018; Base: U.S. employees, n=2,000

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