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Marketing Strategies that Captivate Social Media Audiences

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As consumers’ media consumption continues to shift more and more into the social space, marketers need to shift their paradigms as well. While “Advertise on Facebook” seems like the logical next step, …

As consumers’ media consumption continues to shift more and more into the social space, marketers need to shift their paradigms as well. While “Advertise on Facebook” seems like the logical next step, marketers need to think deeper about the expanding universe of social media and find ways to truly engage consumers, when and how they want to be communicated with.

Learn the winning strategies that smart brands use to engage with consumers across multiple social media channels and find out how you can apply these strategies to your business.

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  • 1. Marketing Strategies That Captivate Today’s Social Media Audiences Engaging consumers, when and how they want to be communicated with JULY 6, 2010 © 2010 Catalyst
  • 2. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries What’s in it for you? • Clarity: o The social audience o Is social new? o Understanding the social mindset • Action: o 5 strategies for captivating your social audience 2 © 2010 Catalyst
  • 3. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries My view into social • Managed more than $1.5M in digital ad spend on social sites (MySpace, Facebook, LinkedIn, etc.): ― Purchased Facebook ads back when it was still only college-targeted • 253 Facebook friends (trending downward) • 439 LinkedIn connections (100% profile complete) • Part-time blogger for iMedia Connection and my company site 3 © 2010 Catalyst
  • 4. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Exciting times in the social space… • Nearly 50% of US population over age 12 have a personal profile on Facebook, MySpace or LinkedIn or other social site (Edison Research/Arbitron) Source: Google AdPlanner 4 © 2010 Catalyst
  • 5. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Networks Social Ecosystem Location- Microblog Based Bookmark Social Blogs Reviews/ Video Ratings Pictures 5 © 2010 Catalyst
  • 6. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 6 © 2010 Catalyst
  • 7. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 7 © 2010 Catalyst
  • 8. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Is social new? • Who really cares what you had for dinner? 8 © 2010 Catalyst
  • 9. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Social is about conversations 9 © 2010 Catalyst
  • 10. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries So what should you do? 10 © 2010 Catalyst
  • 11. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Strategy 1: Listen • Two ears, one mouth • Invest in a good listening tool: o Not just financial, but time & insight as well 11 © 2010 Catalyst
  • 12. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 12 © 2010 Catalyst
  • 13. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Strategy 2: Surround the conversation • Be where your audience is communicating • Make it easier for them to engage 13 © 2010 Catalyst
  • 14. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 14 © 2010 Catalyst
  • 15. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 15 © 2010 Catalyst
  • 16. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 16 © 2010 Catalyst
  • 17. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Strategy 3: Facilitate conversation • Not all conversations happen on Facebook • Seek out new ways to enable conversation 17 © 2010 Catalyst
  • 18. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 18 © 2010 Catalyst
  • 19. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 19 © 2010 Catalyst
  • 20. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Strategy 4: Participate in conversations 20 © 2010 Catalyst
  • 21. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 21 © 2010 Catalyst
  • 22. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 22 © 2010 Catalyst
  • 23. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Strategy 5: Engage your fans • Your fan base, followers, etc., as an addressable audience 23 © 2010 Catalyst
  • 24. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 24 © 2010 Catalyst
  • 25. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries 25 © 2010 Catalyst
  • 26. Marketing Strategies That Captivate Today's Social Media Audiences #sm2ROIseries Lets have a conversation • Strategies: o Listen Peter Platt o Surround Chief Digital Officer o Facilitate Catalyst o Participate More questions? o Engage pplatt@catalystinc.com Get connected: www.linkedin.com/in/psquared @peterplatt Company Info: www.catalystinc.com @scienceplussoul 26 © 2010 Catalyst