Social media for professionals.

1. #UVASocial
Social Media, Let’s Go
Growing your social audience
Alex Katzen
University of Virginia

3. #UVASocial
Questions?
At any time throughout the presentation, tweet
your questions using the hashtag #UVASocial

4. #UVASocial
Upping the Engagement
● Align with overall marketing strategy
● Understand your followers
○ Follow the Trends:
■ Google Alerts
■ Google Trends
■ Industry leaders
● Engage
● Less is more Example

5. #UVASocial
The Do’s and Don’ts
http://www.youtube.com/watch?v=qm51OKTTWec

6. #UVASocial
Poll
http://www.polleverywhere.com/multiple_choice_polls/jvWLEN2SZKzCsO6

7. #UVASocial
Facebook
● Fill out profile and add links
● Sharing
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Bit.ly
Photos
Hashtags
Question or call to action
● Tab images (Example)

8. #UVASocial
Twitter
● Sharing
○ Originality
○ Favorite, retweet, direct message
● Hashtags for events and
contests
● Tools for monitoring

9. #UVASocial
LinkedIn
● Optimize the page
○ Create a cover photo (Example)
● Engage
○ Join groups
○ Monitor views

10. #UVASocial
Pinterest
● Great for Google rankings
● Optimize boards and pins
○ Add a description to each board
○ Use keywords
○ Use the occasional hashtag
● A little secret about gaining
followers...

11. #UVASocial
Instagram
● Although new, it’s great for colleges (Example)
○ Provides exposure for students and alumni
■ The #UVAPhotoContest

12. #UVASocial
Google+
● The phone book to online presence
● Is it a ghost town?

13. #UVASocial
Takeaways
● Add all social profile links to
Facebook and Google+
● Listen and share content your
followers would enjoy
● Always post a video or picture
● Use bit.ly for all shared links
● Know when to post
● Simplify posts (Example)

14. #UVASocial

15. #UVASocial
Cross-pollinate your social
engagements. You can
reach so many more people
through social media alone.

16. Positivity breeds engagement and sharing.

17. #UVASocial
Questions

18. #UVASocial
About the presenter
Feel free to get in touch at alexandra.katzen@gmail.com or on social!
Alex (CLAS’ 12) is a freelance social media and public relations consultant. Previously, she served as
the Public Relations Manager for search engine marketing agency, Search Mojo, in Charlottesville.
Alex is a member of the Public Relations Society of America and holds certificates in AP Style and
Business Theory from the McIntire School. You can catch her tweeting, uploading photos to Pinterest,
or blogging at Cookie Dough Katzen.