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Do's and Don'ts of Social Media Integration
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Do's and Don'ts of Social Media Integration






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    Do's and Don'ts of Social Media Integration Do's and Don'ts of Social Media Integration Presentation Transcript

    • The Do's and Don'ts of Social Media Integration
      Jeff Sauer
      Three Deep Marketing
    • Agenda
      Who uses social media?
      Why use social media?
      Do’s and don’ts for social media
      Platform specific recommendations
    • Who Uses Social Media?
      15,475,890 unique visitors/month
      23,573,178 unique visitors/month
      133,623,529 unique visitors/month
      Visits data from March 2010 study by Web Trends: http://webtrends.about.com/b/2010/03/15/the-top-10-most-popular-social-networks.htm
    • Why Use Social Media?
      Increase awareness
      Reputation management
      Customer service
      Learn about your customers
      Customer feedback
      Improve customer satisfaction
      Client engagement
      Targeted marketing
      Relationship building
    • Do’s and Don’ts forSocial Media
    • Why Social Media?
      Social Media
      Who should use it?
      There is a reason for just about everyone to use social media
      What is the value?
      Connecting people and businesses
      When will it go away?
      Most signs point to elements of social media staying popular for years to come
    • The DO’s of Social Media
      Engage in Social Networks
    • The DO’s of Social Media
      Integrate Social Media with Traditional Media
    • The DON’Ts of Social Media
      Don’t take a “one size fits all” approach
      Primarily Business to Consumer
      Primarily Business to Business
      B2C & B2B
    • The DON’Ts of Social Media
      Don’t let the choices overwhelm you
    • The DON’Ts of Social Media
      Don’t forget to measure results
    • Specific Do’s and Don’ts for
    • LinkedIn and Social Media
      Who should use it?
      Every professional needs to be using LinkedIn for personal career growth. Can also be used to increase company awareness
      What is the value?
      Stay connected with professional contacts. Generate opportunities to expand career and generate new business
    • The DO’s of LinkedIn
      Ask for recommendations and gain as many contacts as possible. Multiple recommendations = instant credibility!
      Instant credibility
    • The DO’s of LinkedIn
      Take advantage of all functionality provided by LinkedIn to make your profile more engaging and stand out from others
      Sales Collateral
    • The DO’s of LinkedIn
      Update your status with professionally related information
      (TIP: Link Your Twitter Account to make this easier)
    • The DO’s of LinkedIn
      Join groups relevant to your industry and interests
    • The DONT’s of LinkedIn
      Don’t update your LinkedIn Status with non-professional messages
      LinkedIn User
      LinkedIn User
      Don’t double post the same information
      LinkedIn User
      LinkedIn User
    • The DONT’s of LinkedIn
      Don’t make all of your updates at once
    • The DONT’s of LinkedIn
      Don’t allow your inbox to be cluttered with updates
    • Specific Do’s and Don’ts for
    • Twitter and Social Media
      Who should use it?
      Those looking for a friction-free and concise communication channel
      What is the value?
      Real-time communication, easy to pass on information to others and makes people more accessible
    • The DO’s of Twitter
      Find efficient ways to “Tweet” and share what you know
    • The DO’s of Twitter
      Join niche topic conversations
    • The DO’s of Twitter
      Take advantage of the ease of conversation
      Which one is the billionaire?
    • The DON’Ts of Twitter
      Don’t limit to just one community
      Contribute to many communities for maximum coverage.
      In this example, our message goes to:
      • Interactive Marketing Association
      • Local Social Media Coffee Group
      • Well Known Marketing Group
      • Charitable Organization
    • The DON’Ts of Twitter
      Don’t be shy in meeting new people
      Industry peer met at a meeting for twitter users in the area
    • Specific Do’s and Don’ts for
    • Facebook and Social Media
      Who Should Use It?
      Brands looking to engage with consumers consistently with a goal of 1:1 Communication
      What’s the value?
      With over 500 Million registeredusers, it is one of the most visited properties on the web
    • The DO’s of Facebook
      Create a page on Facebook for just about anything
      Pages for:
      • Companies
      • Community
      • Professional Organization
      • Networking
      • Hobbies
      • Other Niches
    • The DO’s of Facebook
      Integrate Facebook into your Website with Fan Boxes and “Like” Buttons
    • The DO’s of Facebook
      Update your Facebook status regularly
      Don’t update more than 2x per day
      Don’t update less than once a week
      Update as needed for special occasions and time sensitive information
    • The DO’s of Facebook
      Create engaging messages that encourage interactions with Facebook fan page
    • The DON’Ts of Facebook
      Post the same offer/status all of the time
    • The DON’Ts of Facebook
      Don’t neglect to update your page
      When you don’t update your page, your fans start to forget about you
    • The DON’Ts of Facebook
      Don’t over-share
      Company Page on Facebook
    • More Best Practices for Social Media
    • The DO’s of Social Media
      Update consistently, but not too often
      Start with people you know in real life
      Share useful information with your network
      Embrace new mediums (like mobile)
      Make yourself aware of privacy rights
      Take private conversations offline
    • The DON’Ts of Social Media
      Don’t overdo it
      Don’t waste time with irrelevance
      Don’t update all at once
      Don’t flood your followers with things they don’t care about
      Don’t make private thoughts public
      Don’t abuse it
      Don’t wait until everything is perfect
    • Concluding
    • Three Deep - What We Do
      Strategic Services
      Interactive Marketing Research
      Customer Relationship Management
      Social Media Strategy
      Sales and Marketing Alignment
      Search Engine Marketing
      Paid Search Marketing
      Search Engine Optimization
      Website Conversion
      Landing Page Optimization
      Interactive Marketing
      Campaign Management
      Email Marketing
      Social Media Engagement
      Reporting and Analysis
      Technology Services
      CRM Integration
      Website Development
      Database Marketing
      Web Services
    • Questions?