51. how do you search for the
right business model?
52. 1 understanding
business models
2 prototyping alternatives
of “what could be”
3 evaluating your
business model design
4 testing business models
with customer development
72. key value customer
activities proposition relationships
key customer
partners segments
cost revenue
structure key streams
resources channels
images by JAM
73. The Business Model Canvas
key
activities
value
proposition
customer
relationships
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
building building
key block block customer
partners segments
building
building building
block
building block block
block
KEY CHANNELS
RESOURCES
building
block
building
block
building
block
cost COST STRUCTURE REVENUE STREAMS revenue
buildi
structure building key ng building streams
block
resources
block
channelsck
blo
images by JAM
86. Nespresso’s business Model
KEY KEY Value CUSTOMER CUSTOMER
PARTNERS ACTIVITIES Proposition RELATIONSHIPS SEGMENTS
B2C marketing
tion
distribu Nespre
sso
households
Club (espresso fans)
*** Nespresso
ine pod production
coffee mach machines
rs
manufacture businesses
KEY etail
CHANNELS
**** r
RESOURCES Nespresso ts
coffee outle mail
pods
growers distribu order
tion
e
coffe channel
s
m
Nespresso.co
pod produ call
ts
paten ctio n center Nespresso
facilities
stores
COST STRUCTURE REVENUE STREAMS
B2C
distrib sales of Nespress
resso o
production ution sales of Nesp
marketing machines
pods
100. 4 out of 10 people in the world lack
even the most simple latrine to perform
their needs
101.
102.
103. * single-use toilet bag
* self-sanitizing
* biodegradable
* turns into fertilizer
* (mainly) targeted at poor people
* low production cost
* people already pay for sanitation
104. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
106. come up with as many business
model ideas as possible for the
Peepoo bag (not full Canvases)
107. * single-use toilet bag
* self-sanitizing
* biodegradable
* turns into fertilizer
* (mainly) targeted at poor people
* low production cost
* people already pay for sanitation
108. make rough
prototypes of the
different alternatives
to analyze, evaluate
and compare them
126. building
block
building
buildin block
g blo
ck
building
block building
block
build
ing
block
building
building block
block
build
ing
block
building buil
di
block blo ng
ck
buildin
g
block
128. with
this
amazing
device
you
can
have
thousand
songs
in
a
pocket
129. ...and
you’r
screwing
us
because
it
has
just
become
more
difficult
to
switch
devices
130. RECURRING
REVENUES
Is
every
sales
a
new
effort
or
will
it
result
in
follow-‐up
revenues
and
purchases?
How
evenly
distributed
are
your
revenues
through
the
year?
131.
132. EARN
BEFORE
YOU
PAY
Are
you
earning
money
before
you
are
spending
it?
133.
134. GAME
CHANGING
COST
STRUCTURE
Is
your
cost
structure
substanSally
different
and
beTer
than
those
of
compeStors?
151. The Business Model Canvas
KEY KEY OFFER CUSTOMER CUSTOMER
PARTNERS ACTIVITIES RELATIONSHIPS SEGMENTS
KEY CHANNELS
RESOURCES
COST STRUCTURE REVENUE STREAMS
152. testing
4 business
models with
customer
development
153. a business model might look
great on paper...
building
block
building
buildin block
g blo
ck
building
block building
block
build
ing
block
building
building block
block
build
block
ing
.. but after all
it is only a...
building buil
di
block blo ng
ck
buildin
g
block
154. ... a set of hypotheses
guess guess
guess
guess guess
guess
guess
guess guess
guess
g uess guess