Social Marketing 101

Social Marketing 101 Where did your brand go today? Where will it go tomorrow? Will you be there?

Lesson 1 The conversation isn’t going anywhere…

Lesson 2 Be relevant or be forgotten. “ Do not interrupt what people are interested in; be what people are interested in.” >> Source: Avenue A Razorfish, 2008 Digital Outlook

What is Social Media?

The tools we use to socialize with each other .

[ Hint: The tools may change but your message never should. Stick to your point and don’t get distracted.]

What is Social Marketing?

Your message in constant motion , moving through a sea of conversations by your customers.

Your mission - find them. But first, make sure you have something interesting to say or to offer.

You wouldn’t create a TV commercial without a powerful message …but there is a difference. Nothing New

You can’t share a TV. The messages are the same but they either spread or they don’t. [ Hint: And if anyone ever told you, “we can’t measure social marketing” - they just don’t know how to use it yet.]

Distribution vs. Destination

Don’t try to move the party to your house; go to where the party is and bring some beer… or something better

Where’s the party at?

How to use Facebook

Create a page, not a group

Update daily

E-mail fans with announcements

Sponsor your page, ex: for every new 10 fans Company X will donate $10 to us

Forums & Niche Networks

How to use Forums & Networks

Join first

Find forum leader, ask for permission to coordinate outreach to members

Ex: Twitter Moms Rambo Alert

Branded Twitter page

How to Use Twitter

Break news and make news

Be Tweet worthy

Engage your audience

Seek out valuable followers

Hold RT contests - prizes from sponsors

Encourage sharing

Pictures worth a thousand clicks

How to Use Flickr

Create a group

Ex: Ohio Historical Society could make a group featuring pictures of Ohio History

Branded YouTube Channels Case Study: http://www. youtube . com/user/MetroUnitedWay

How to Use a YouTube Channel

Make friends and subscribers

Favorite videos

Create videos just for YouTube w/ viral nature

Encourage bloggers to embed videos or favorite them to Facebook

Branded Blog

How to Use a Blog

Create content worth of sharing

Break news on your blog

This is where it all comes together

Link back to your blog from all other social network tools

Feature human interest stories

Become a resource

The hidden key to success Search Engine Optimization How will people find you? What terms are they using right now?

Non-Profit Resources

http://www. youtube . com/videovolunteers

http://www. problogger .com

http://www. wordpress .com

http://www. google .com - keyword tool

www.Cement Marketing.com

Social Marketing 101

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