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Social Marketing 101

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Social Marketing 101

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Social Marketing 101

  1. 1. Social Marketing 101 Where did your brand go today? Where will it go tomorrow? Will you be there?
  2. 2. Lesson 1 The conversation isn’t going anywhere…
  3. 3. Lesson 2 Be relevant or be forgotten. “ Do not interrupt what people are interested in; be what people are interested in.” >> Source: Avenue A Razorfish, 2008 Digital Outlook
  4. 4. What is Social Media? <ul><li>The tools we use to socialize with each other . </li></ul><ul><li>[ Hint: The tools may change but your message never should. Stick to your point and don’t get distracted.] </li></ul>
  5. 5. What is Social Marketing? <ul><li>Your message in constant motion , moving through a sea of conversations by your customers. </li></ul><ul><li>Your mission - find them. But first, make sure you have something interesting to say or to offer. </li></ul>
  6. 6. You wouldn’t create a TV commercial without a powerful message …but there is a difference. Nothing New
  7. 7. You can’t share a TV. The messages are the same but they either spread or they don’t. [ Hint: And if anyone ever told you, “we can’t measure social marketing” - they just don’t know how to use it yet.]
  8. 8. Distribution vs. Destination <ul><li>Don’t try to move the party to your house; go to where the party is and bring some beer… or something better </li></ul>
  9. 9. Where’s the party at?
  10. 11. How to use Facebook <ul><li>Create a page, not a group </li></ul><ul><li>Update daily </li></ul><ul><li>E-mail fans with announcements </li></ul><ul><li>Sponsor your page, ex: for every new 10 fans Company X will donate $10 to us </li></ul>
  11. 12. Forums & Niche Networks
  12. 13. How to use Forums & Networks <ul><li>Join first </li></ul><ul><li>Find forum leader, ask for permission to coordinate outreach to members </li></ul><ul><li>Ex: Twitter Moms Rambo Alert </li></ul>
  13. 14. Branded Twitter page
  14. 15. How to Use Twitter <ul><li>Break news and make news </li></ul><ul><li>Be Tweet worthy </li></ul><ul><li>Engage your audience </li></ul><ul><li>Seek out valuable followers </li></ul><ul><li>Hold RT contests - prizes from sponsors </li></ul>
  15. 16. <ul><li>Encourage sharing </li></ul>
  16. 17. Pictures worth a thousand clicks
  17. 18. How to Use Flickr <ul><li>Create a group </li></ul><ul><li>Ex: Ohio Historical Society could make a group featuring pictures of Ohio History </li></ul>
  18. 19. Branded YouTube Channels Case Study: http://www. youtube . com/user/MetroUnitedWay
  19. 20. How to Use a YouTube Channel <ul><li>Make friends and subscribers </li></ul><ul><li>Favorite videos </li></ul><ul><li>Create videos just for YouTube w/ viral nature </li></ul><ul><li>Encourage bloggers to embed videos or favorite them to Facebook </li></ul>
  20. 21. Branded Blog
  21. 22. How to Use a Blog <ul><li>Create content worth of sharing </li></ul><ul><li>Break news on your blog </li></ul><ul><li>This is where it all comes together </li></ul><ul><li>Link back to your blog from all other social network tools </li></ul><ul><li>Feature human interest stories </li></ul>
  22. 23. Become a resource
  23. 24. The hidden key to success Search Engine Optimization How will people find you? What terms are they using right now?
  24. 25. Non-Profit Resources <ul><li>http://www. youtube . com/videovolunteers </li></ul><ul><li>http://www. problogger .com </li></ul><ul><li>http://www. wordpress .com </li></ul><ul><li>http://www. google .com - keyword tool </li></ul><ul><li>www.Cement Marketing.com </li></ul>

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