This document provides an agenda for a workshop on corporate social responsibility (CSR). It includes readings, video clips, and a lecture to help participants understand the concept of CSR and how companies incorporate CSR into their business strategies and operations. Companies approach CSR differently depending on issues relevant to their industry and stakeholders. CSR activities should benefit society and create value for the company. Reporting and measurement standards help companies evaluate and communicate their CSR programs. The agenda aims to help participants discover how CSR has evolved, best practices for CSR strategies and processes, and consider appropriate CSR activities for different companies and industries.

1. WK14.1 AgendaNewsCSR Reading discoveryCSR Video clip discoverySummary1MIB, BBA 2010

2. CSR Reading discoveryRead the following articleSummarize how each company do good.Why they do different activities? What make them do it differently?MIB, BBA 20102

3. CSR Video Clips DiscoveryWatch the following video clips.Why should we do CSR?What’s the specific issue for CSR in Asia?Is there a link between CSR and profit?What’s the new trend in CSR?MIB, BBA 20103

4. SummarySummarize what you’ve discovered.MIB, BBA 20104

5. 14.2 AgendaNewsCSR LectureMind mapMIB, BBA 20105

6. CSRWhat is CSR?Customer Service Representative?Corporate Social Responsibility!The duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets.Wiki definition: a form of corporate self regulatedintegrated into a business model3P: people, planet, and profitMIB, BBA 20106

7. Company CSRWhat’s the CSR for these companies?How should we select the activity for CSR?MIB, BBA 20107

8. Evolution of CSRMIB, BBA 20108

9. Evolution of CSRMIB, BBA 20109

10. Evolution of CSRMIB, BBA 201010Trustee: an agent of the company and balance all stakeholders, Service Principle: managers served companies by making profitSurvival of the fittest implied that rich people and dominant companies were morally superior.

11. Global CSRMIB, BBA 201011EU emphasis on employee rights and environmental protection.People firstNGOs demand regulation for corporations due to uneven regulation in developing countries.

12. Global System of CSRDevelopment of norms and principles.Codes of conduct.Reporting and verification standards.Certification and labeling schemes.Management standards.Social investment and lending: Good Global index, IFCGovernment actions: actively promote voluntary actions.Civil society vigilance: NGOsMIB, BBA 201012

13. Pressure from StakeholdersResponse to social demandObey the law and make a profitObey the law, accept some more dutiesAnticipate new demands, make CSR a competitive weapon! Like BP?MIB, BBA 201013

14. CSR ProcessReview: current situation, size, financial, structure, production process, employees, culture, location, leader’s view etc.Strategy: embed CSR in core values(mission, vision) or core business, satisfy the stakeholders’ needsImplementation: CSR department, action planning, set up goal, timeline and target, align strategy with corporate culture.Reporting and verification: transparent, sustainable developmentMIB, BBA 201014

15. CSR StrategyCSR activities should be meaningful to benefit the society and valuable to create value to the company. Thus, the company should consider both Generic social issues: poverty, disease, environment, and crimeCompetitive social issues: factors that influence success in the marketplaceGM, Toyota, Honda: environmentUnilever, Nestle: povertyADT: crime rateMerck, Pfizer: diseaseMIB, BBA 201015

16. GRI Indicators (Measurement)Global Reporting InitiativeEconomic Performance IndicatorsNet revenuesEmployee wages, and benefitsTax paidDonation to communitiesNumber of jobs createdEnvironmental Performance IndicatorsMaterial usedPercent recycledEnergy savedSocial Performance IndicatorsTotal hours of employee trainingNumber of incidentsNumber of breaches or complaintsMIB, BBA 201016

17. SCG CSRWhich stakeholder is this CSR activity for?MIB, BBA 201017

18. Pros and ConsConsLower profitUnequal cost among competitorsHidden cost pass on to customersResponsibility on business rather than on individualTProsLong term profitDiscourage government regulation.Improve business value and reputation.Corrects social problems caused by business.MIB, BBA 201018

19. Forms of CSRMIB, BBA 201019

20. Mind MapSummarize our lecture through mind map.MIB, BBA 201020

21. SummaryMIB, BBA 201021

22. 14.3 AgendaNewsWhat are the CSR activities for these companies?Think of CSR activities for the companies in UbonYongsa-nguenUbonwasaduKaonaMIB, BBA 201022