WK14 CSR
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WK14 CSR

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    WK14 CSR WK14 CSR Presentation Transcript

    • WK14.1 Agenda
      News
      CSR Reading discovery
      CSR Video clip discovery
      Summary
      1
      MIB, BBA 2010
    • CSR Reading discovery
      Read the following article
      Summarize how each company do good.
      Why they do different activities? What make them do it differently?
      MIB, BBA 2010
      2
    • CSR Video Clips Discovery
      Watch the following video clips.
      Why should we do CSR?
      What’s the specific issue for CSR in Asia?
      Is there a link between CSR and profit?
      What’s the new trend in CSR?
      MIB, BBA 2010
      3
    • Summary
      Summarize what you’ve discovered.
      MIB, BBA 2010
      4
    • 14.2 Agenda
      News
      CSR Lecture
      Mind map
      MIB, BBA 2010
      5
    • CSR
      What is CSR?
      Customer Service Representative?
      Corporate Social Responsibility!
      The duty of a corporation to create wealth in ways that avoid harm to, protect, or enhance societal assets.
      Wiki definition: a form of corporate self regulatedintegrated into a business model
      3P: people, planet, and profit
      MIB, BBA 2010
      6
    • Company CSR
      What’s the CSR for these companies?
      How should we select the activity for CSR?
      MIB, BBA 2010
      7
    • Evolution of CSR
      MIB, BBA 2010
      8
    • Evolution of CSR
      MIB, BBA 2010
      9
    • Evolution of CSR
      MIB, BBA 2010
      10
      Trustee: an agent of the company and balance all stakeholders, Service Principle: managers served companies by making profit
      Survival of the fittest implied that rich people and dominant companies were morally superior.
    • Global CSR
      MIB, BBA 2010
      11
      EU emphasis on employee rights and environmental protection.
      People first
      NGOs demand regulation for corporations due to uneven regulation in developing countries.
    • Global System of CSR
      Development of norms and principles.
      Codes of conduct.
      Reporting and verification standards.
      Certification and labeling schemes.
      Management standards.
      Social investment and lending: Good Global index, IFC
      Government actions: actively promote voluntary actions.
      Civil society vigilance: NGOs
      MIB, BBA 2010
      12
    • Pressure from Stakeholders
      Response to social demand
      Obey the law and make a profit
      Obey the law, accept some more duties
      Anticipate new demands, make CSR a competitive weapon! Like BP?
      MIB, BBA 2010
      13
    • CSR Process
      Review: current situation, size, financial, structure, production process, employees, culture, location, leader’s view etc.
      Strategy: embed CSR in core values(mission, vision) or core business, satisfy the stakeholders’ needs
      Implementation: CSR department, action planning, set up goal, timeline and target, align strategy with corporate culture.
      Reporting and verification: transparent, sustainable development
      MIB, BBA 2010
      14
    • CSR Strategy
      CSR activities should be meaningful to benefit the society and valuable to create value to the company. Thus, the company should consider both
      Generic social issues: poverty, disease, environment, and crime
      Competitive social issues: factors that influence success in the marketplace
      GM, Toyota, Honda: environment
      Unilever, Nestle: poverty
      ADT: crime rate
      Merck, Pfizer: disease
      MIB, BBA 2010
      15
    • GRI Indicators (Measurement)
      Global Reporting Initiative
      Economic Performance Indicators
      Net revenues
      Employee wages, and benefits
      Tax paid
      Donation to communities
      Number of jobs created
      Environmental Performance Indicators
      Material used
      Percent recycled
      Energy saved
      Social Performance Indicators
      Total hours of employee training
      Number of incidents
      Number of breaches or complaints
      MIB, BBA 2010
      16
    • SCG CSR
      Which stakeholder is this CSR activity for?
      MIB, BBA 2010
      17
    • Pros and Cons
      Cons
      Lower profit
      Unequal cost among competitors
      Hidden cost pass on to customers
      Responsibility on business rather than on individualT
      Pros
      Long term profit
      Discourage government regulation.
      Improve business value and reputation.
      Corrects social problems caused by business.
      MIB, BBA 2010
      18
    • Forms of CSR
      MIB, BBA 2010
      19
    • Mind Map
      Summarize our lecture through mind map.
      MIB, BBA 2010
      20
    • Summary
      MIB, BBA 2010
      21
    • 14.3 Agenda
      News
      What are the CSR activities for these companies?
      Think of CSR activities for the companies in Ubon
      Yongsa-nguen
      Ubonwasadu
      Kaona
      MIB, BBA 2010
      22