Millennials are a vast generation, skeptical of traditional advertising, and—in this era of cord-cutting—notoriously difficult to reach. With a goal of putting brand messages in front of this desirable demographic, some of the most forward-looking companies are engaging millennials via digital video. Our panel of experts—Sprint VP Evan Conway, Mobext EVP Warren Zenna, Xaxis video director Jessica Levine and TriVu Media co-founder Paul Calento—will offer best practices and case studies that demonstrate the most effective ways to reach the coveted 18-34 demographic through digital video. This webinar will help you understand the strategy and execution of successful digital video campaigns, including: - How and where to find your target audience - The best ways to take advantage of video on mobile - Case studies of successful campaigns - A how-to list of implementation methodology Contents include: 1- Targeting Millennial Cord Cutters 2- Meet the Experts 3- Millennials are Powerful 4- Millennials Love Social Apps 5- Top 50 Millennial Brands 6- Our Challenge? 7- To Target Millennials You Have to Understand Them 8- They Love Different Rock Stars 9- They Believe in the Power of Their Voice 10- They Care About Different Things 11- Millennials Love Online Video 12- The Cookie is Dead 13- Be Social. Be Mobile. Be Friends. 14- Create Content that Enables Participation 15- Content Best Practices 16- Apply the Jab-Jab-Punch! 17- Community Management 18- Don't Forget 19- Unlocking the Secrets to Targeting Millennials 20- Millennials Consume Content Seamlessly Across Devices 21- Unifying Data-Informed Media Across Platforms 22- Challenges in Reaching Millennials Today 23- Q&A