A presentation given by Justin Baird, from Google, at Digital Now Australia (DNA09). A Consumer Engagement Framework Placing the interests of the user first, Google has focused on creating the best user experience possible across its consumer products and advertising solutions. Their understanding of the consumer journey has evolved significantly over the past ten years, and this has led to deeper insights into identifying the changing needs and wants of the online consumer. Justin presents a Consumer Engagement Framework (CEF) which explores five stages that underpin how a marketer can effectively engage with this new consumer.