SlideShare a Scribd company logo
1 of 1
Download to read offline
Designed for:                                                       Designed by:
Business Model - The Empathy Map                                                                                                                                                            Date:
                                                                            Customer Perspective:                                                                                      Interation:




                                                                                What does she

                                                                                THINK and FEEL?
                                                                                what really counts
                                                                                major preoccupations
                                                                                worries & aspirations




                                                                                                             What does she
                                                      What does she                                          SEE?
                                                      HEAR?
                                                      what friends say
                                                                                                             environment
                                                                                                             friends
                                                                                                             what the markets offers
                                                      what boss says
                                                      what influences say




                                                                                   What does she
                                                                                   SAY and DO ?
                                                                                   attitude in public
                                                                                   appearance
                                                                                   behavior towards others




                              PAIN                                                                                                                      GAIN
                     fears, frustrations, obstacles                                                                                    “wants”/needs, measures of success, obstacles




    www.XPLANE.com                                                                                                                                                                                   Adapted from XPLANE. XPlane.com

More Related Content

What's hot

Agile Placemat v9
Agile Placemat v9Agile Placemat v9
Agile Placemat v9
Chris Webb
 
Models of Strategic Thinking
Models of Strategic ThinkingModels of Strategic Thinking
Models of Strategic Thinking
Burak Günbal
 

What's hot (20)

How to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication ToolHow to Use Your Product Roadmap as a Communication Tool
How to Use Your Product Roadmap as a Communication Tool
 
Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...Command the Room: Empower Your Team of Product Managers with Effective Commun...
Command the Room: Empower Your Team of Product Managers with Effective Commun...
 
Reinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design ProcessReinvent The Wheel: Sketching Your Own Design Process
Reinvent The Wheel: Sketching Your Own Design Process
 
Agile Placemat v9
Agile Placemat v9Agile Placemat v9
Agile Placemat v9
 
What Is User Research by Dropbox Product Manager
What Is User Research by Dropbox Product ManagerWhat Is User Research by Dropbox Product Manager
What Is User Research by Dropbox Product Manager
 
Cross-channel ecosystems strategy
Cross-channel ecosystems strategyCross-channel ecosystems strategy
Cross-channel ecosystems strategy
 
How to Build a Robust Product Roadmap by Salesforce VP of Product
How to Build a Robust Product Roadmap by Salesforce VP of ProductHow to Build a Robust Product Roadmap by Salesforce VP of Product
How to Build a Robust Product Roadmap by Salesforce VP of Product
 
Beyond Value Streams: Experimental Evolution in Action
Beyond Value Streams: Experimental Evolution in ActionBeyond Value Streams: Experimental Evolution in Action
Beyond Value Streams: Experimental Evolution in Action
 
Design Sprint e Lean Inception se complementam. Como?
Design Sprint e Lean Inception se complementam. Como?Design Sprint e Lean Inception se complementam. Como?
Design Sprint e Lean Inception se complementam. Como?
 
Models of Strategic Thinking
Models of Strategic ThinkingModels of Strategic Thinking
Models of Strategic Thinking
 
Designing Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and LeadershipDesigning Great Products The Power of Design and Leadership
Designing Great Products The Power of Design and Leadership
 
Introduction to Information Architecture & Design - 2/14/15
Introduction to Information Architecture & Design - 2/14/15Introduction to Information Architecture & Design - 2/14/15
Introduction to Information Architecture & Design - 2/14/15
 
Become a Great Product Manager
Become a Great Product ManagerBecome a Great Product Manager
Become a Great Product Manager
 
Designers and Product Managers_ Leveling Up Product Development and Each Othe...
Designers and Product Managers_ Leveling Up Product Development and Each Othe...Designers and Product Managers_ Leveling Up Product Development and Each Othe...
Designers and Product Managers_ Leveling Up Product Development and Each Othe...
 
Business Design Toolkit - Design Sojourn
Business Design Toolkit - Design SojournBusiness Design Toolkit - Design Sojourn
Business Design Toolkit - Design Sojourn
 
Simple Web Design Case Study (Website Design Process Walkthrough)
Simple Web Design Case Study (Website Design Process Walkthrough)Simple Web Design Case Study (Website Design Process Walkthrough)
Simple Web Design Case Study (Website Design Process Walkthrough)
 
Introduction to Recipes for Agile Governance in the Enterprise (RAGE)
Introduction to Recipes for Agile Governance in the Enterprise (RAGE)Introduction to Recipes for Agile Governance in the Enterprise (RAGE)
Introduction to Recipes for Agile Governance in the Enterprise (RAGE)
 
Komplexithoden: Wie Unternehmen mit Komplexität umgehen und in der VUCA Welt ...
Komplexithoden: Wie Unternehmen mit Komplexität umgehen und in der VUCA Welt ...Komplexithoden: Wie Unternehmen mit Komplexität umgehen und in der VUCA Welt ...
Komplexithoden: Wie Unternehmen mit Komplexität umgehen und in der VUCA Welt ...
 
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
 
Business Model Innovation Matters
Business Model Innovation MattersBusiness Model Innovation Matters
Business Model Innovation Matters
 

Viewers also liked

Business model canvas - unizo communicatie
Business model canvas  - unizo communicatieBusiness model canvas  - unizo communicatie
Business model canvas - unizo communicatie
Stijn Scholts
 
Business model marketing presentatie 4
Business model marketing presentatie 4Business model marketing presentatie 4
Business model marketing presentatie 4
John Verhoeven
 

Viewers also liked (7)

Pensée design en formation - Infographie
Pensée design en formation - InfographiePensée design en formation - Infographie
Pensée design en formation - Infographie
 
Business model canvas - unizo communicatie
Business model canvas  - unizo communicatieBusiness model canvas  - unizo communicatie
Business model canvas - unizo communicatie
 
Empathy Map Template v1
Empathy Map Template v1Empathy Map Template v1
Empathy Map Template v1
 
Template: Empathy Map and Problem Statement
Template: Empathy Map and Problem StatementTemplate: Empathy Map and Problem Statement
Template: Empathy Map and Problem Statement
 
Probleemstelling formuleren
Probleemstelling formulerenProbleemstelling formuleren
Probleemstelling formuleren
 
Business model marketing presentatie 4
Business model marketing presentatie 4Business model marketing presentatie 4
Business model marketing presentatie 4
 
Empathy map NL Dutch A0
Empathy map NL Dutch A0Empathy map NL Dutch A0
Empathy map NL Dutch A0
 

More from Adilson Chicória

Modelo de Negócio de Concessionária Saneamento
Modelo de Negócio de Concessionária SaneamentoModelo de Negócio de Concessionária Saneamento
Modelo de Negócio de Concessionária Saneamento
Adilson Chicória
 

More from Adilson Chicória (18)

Design Sprints side-by-side service design sprints vs google venture sprints
Design Sprints side-by-side service design sprints vs google venture sprintsDesign Sprints side-by-side service design sprints vs google venture sprints
Design Sprints side-by-side service design sprints vs google venture sprints
 
Panel Design Thinking and World Economic Forum report The Future of Jobs
Panel Design Thinking and World Economic Forum report The Future of JobsPanel Design Thinking and World Economic Forum report The Future of Jobs
Panel Design Thinking and World Economic Forum report The Future of Jobs
 
2012 IBM University Training Initiative
2012 IBM University Training Initiative2012 IBM University Training Initiative
2012 IBM University Training Initiative
 
IBM Studios São Paulo - Conhecendo nossos usuários para criar experiências di...
IBM Studios São Paulo - Conhecendo nossos usuários para criar experiências di...IBM Studios São Paulo - Conhecendo nossos usuários para criar experiências di...
IBM Studios São Paulo - Conhecendo nossos usuários para criar experiências di...
 
Entendendo e Aplicando IBM Design Thinking
Entendendo e Aplicando IBM Design ThinkingEntendendo e Aplicando IBM Design Thinking
Entendendo e Aplicando IBM Design Thinking
 
IBM Design Studio Brasil - IBM Design Thinking Workshop - Oxigenar 2015
IBM Design Studio Brasil - IBM Design Thinking Workshop - Oxigenar 2015IBM Design Studio Brasil - IBM Design Thinking Workshop - Oxigenar 2015
IBM Design Studio Brasil - IBM Design Thinking Workshop - Oxigenar 2015
 
IBM Design: Design at Scale
IBM Design: Design at ScaleIBM Design: Design at Scale
IBM Design: Design at Scale
 
Acelerando Startups com Design Thinking Sprints
Acelerando Startups com Design Thinking SprintsAcelerando Startups com Design Thinking Sprints
Acelerando Startups com Design Thinking Sprints
 
Design Thinking Workshop #TheDevConf Floripa 2015
Design Thinking Workshop #TheDevConf Floripa 2015Design Thinking Workshop #TheDevConf Floripa 2015
Design Thinking Workshop #TheDevConf Floripa 2015
 
Design Thinking Sprints :: seu Serviço Mínimo de Valor(MVS) em 5 dias TDC 2015
Design Thinking Sprints :: seu Serviço Mínimo de Valor(MVS) em 5 dias  TDC 2015Design Thinking Sprints :: seu Serviço Mínimo de Valor(MVS) em 5 dias  TDC 2015
Design Thinking Sprints :: seu Serviço Mínimo de Valor(MVS) em 5 dias TDC 2015
 
Good design is good business - TDC 2015
Good design is good business - TDC 2015Good design is good business - TDC 2015
Good design is good business - TDC 2015
 
Na Trilha da Serendipidade
Na Trilha da Serendipidade Na Trilha da Serendipidade
Na Trilha da Serendipidade
 
Co-criando Momentos de Vida by Design
Co-criando Momentos de Vida by DesignCo-criando Momentos de Vida by Design
Co-criando Momentos de Vida by Design
 
IBM Design Thinking - nano - Workshop @Sprint Collaboration Day
 IBM Design Thinking - nano - Workshop  @Sprint Collaboration Day IBM Design Thinking - nano - Workshop  @Sprint Collaboration Day
IBM Design Thinking - nano - Workshop @Sprint Collaboration Day
 
Modelo de Negócio de Concessionária Saneamento
Modelo de Negócio de Concessionária SaneamentoModelo de Negócio de Concessionária Saneamento
Modelo de Negócio de Concessionária Saneamento
 
Business Model Templates English version 1.3
Business Model Templates English version 1.3 Business Model Templates English version 1.3
Business Model Templates English version 1.3
 
Templates Modelagem de Negócios
Templates Modelagem de NegóciosTemplates Modelagem de Negócios
Templates Modelagem de Negócios
 
Empathy Map Poster pt-Br
Empathy Map Poster pt-BrEmpathy Map Poster pt-Br
Empathy Map Poster pt-Br
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 

Recently uploaded (20)

Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableBerhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Berhampur Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDINGPuri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
Puri CALL GIRL ❤️8084732287❤️ CALL GIRLS IN ESCORT SERVICE WE ARW PROVIDING
 
BADDI 💋 Call Girl 9827461493 Call Girls in Escort service book now
BADDI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowBADDI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
BADDI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTSJHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
JHARSUGUDA CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JHARSUGUDA ESCORTS
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 

Empathy Map Poster

  • 1. Designed for: Designed by: Business Model - The Empathy Map Date: Customer Perspective: Interation: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears, frustrations, obstacles “wants”/needs, measures of success, obstacles www.XPLANE.com Adapted from XPLANE. XPlane.com