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Empathy Map Poster


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Empathy Map tool designed by and referenced at Business Model Generation book ( as a tool for change perspective.

Published in: Business
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Empathy Map Poster

  1. 1. Designed for: Designed by: Business Model - The Empathy Map Date: Customer Perspective: Interation: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears, frustrations, obstacles “wants”/needs, measures of success, obstacles Adapted from XPLANE.