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Designed for:                                                       Designed by:
Business Model - The Empathy Map                                                                                                                                                            Date:
                                                                            Customer Perspective:                                                                                      Interation:




                                                                                What does she

                                                                                THINK and FEEL?
                                                                                what really counts
                                                                                major preoccupations
                                                                                worries & aspirations




                                                                                                             What does she
                                                      What does she                                          SEE?
                                                      HEAR?
                                                      what friends say
                                                                                                             environment
                                                                                                             friends
                                                                                                             what the markets offers
                                                      what boss says
                                                      what influences say




                                                                                   What does she
                                                                                   SAY and DO ?
                                                                                   attitude in public
                                                                                   appearance
                                                                                   behavior towards others




                              PAIN                                                                                                                      GAIN
                     fears, frustrations, obstacles                                                                                    “wants”/needs, measures of success, obstacles




    www.XPLANE.com                                                                                                                                                                                   Adapted from XPLANE. XPlane.com

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Empathy Map Poster

  • 1. Designed for: Designed by: Business Model - The Empathy Map Date: Customer Perspective: Interation: What does she THINK and FEEL? what really counts major preoccupations worries & aspirations What does she What does she SEE? HEAR? what friends say environment friends what the markets offers what boss says what influences say What does she SAY and DO ? attitude in public appearance behavior towards others PAIN GAIN fears, frustrations, obstacles “wants”/needs, measures of success, obstacles www.XPLANE.com Adapted from XPLANE. XPlane.com