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Empathy Map Template v1

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For use and adaptation in Empathy Mapping exercise. For more on the method and its variations, see businessmodelgeneration.com; http://www.gogamestorm.com/wiki/index.php?title=Empathy_Map and www.xplane.com

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Empathy Map Template v1

  1. 1. Customer Segment Thinking and feeling What is important to the customer? What are his hopes, dreams, fears? Seeing Hearing What does the customer’s What influences environment look like? the customer? Pains Gains What obstacles or challenges What does he hope to acheive, does the customer have? and how might he measure success? This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

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