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May 10, 2016
Susan Mayer
Specialty Services Advisor
Arlington Heights Memorial Library

 Social Media platform started in March 2010
 Visual bookmarking and link-sharing platform
 Image curation
 Platform used by 100 million worldwide (9/2015)
 Pew Research: Pinterest users are more likely to be female
(44%), between 18 – 49 years old (37%), and earn $50,000 -
$74,999 (41%)
 Additional statistics can be found here.
What is Pinterest?

 Drive referral traffic to your website or blog
 Share content to attract new customers
 Wonderful platform for visual businesses
 Educate customers regarding your business or industry
 Gain inspiration for your own business
 Keep an eye on, or learn from your competitors
Why Pinterest for Business?

 people bypass Google and
go directly to Pinterest
 to search for products
and lifestyle topics
 content is curated by
actual users
 powerful way for users to
discover things they
might not have expected
to find
Did you know?

 Board
 Pin
 Likes
 Followers
 Following
 Guided Search
 Topics
 Rich Pins
Learn the Lingo

Ask some questions:
 What is your purpose for using social media?
 Identify your audience and your goals
 Is your business ‘visual’? If not, don’t worry…
 Who will create content, respond and monitor?
If you decide Pinterest will work for you & your
business,
 Set up a business account
Where Do You Begin?

 You can convert an existing personal account to a
business account.
 Benefits of business accounts include insights and analytics
 Number of unique users, repins, likes, views, etc.
 Additional resources such as “Pin it” buttons to install on
your website
 Always include and verify your website url
 Your profile image should either be your headshot, your
logo, or an item that is representative of your products
Setting up a Business Account

 Fully fill out bio
 Make categories for all boards
 Verify your website with Pinterest
 Add contact info
 Add text to all areas that request some
 Pin content from other people & businesses, not just
your own content
 Be social!
Be sure to …

 Follow others on Pinterest
 Pin regularly = visibility
 Embed the and “Follow Me on Pinterest” button on
your website or blog
 Pin content from your blog to drive traffic
 Pin content from your e-commerce shop
 Share a link to your social media (facebook, youtube)
 Share a link to an individual Pinterest pin or board on
social media
 Pinning great content will create a visual personality for
your business
Increase Your Followers

button & other widgets
 button allows pinners to pin item
when they hover or click on your image
 Follow button:
 Profile widget
 Board widget

Content “rules”
34%
33%
33%
What to share
1/3 Business
1/3 Industry
1/3 Personal
Know seasonal trends and topics (Ahalogy has good information and downloads)

 Showcase your company
 Your work or services
 Share links to your products (etsy, e-commerce site)
 Host a competition
 Share items that are interesting to your target market
 Curate images that reflect your branding
 Create inspiration relating to your industry
 Create inspiration relating to educating your customer
 Example: Photographer might include a board of what to
wear, or ways to display images
 Create a referral board for local businesses, affiliates,
partners or organizations (networking)
Inspiration: Content
Ideas

 Collaborate with Co-workers
 Event planning
 product launch
 Collaborate with a client
 Great for branding ideas
 Collect gift ideas for customers
Note: Secret boards can be converted to a
public board, but once public cannot be
changed back.
Inspiration: Secret Boards

 Image size and image quality does matter
 Cheat sheet for images sizing
 Basically, a minimum of 735 pixels in width – height
will be adjusted based on the size of the image
 Vertical images post best
 Pixelated or too small to view = unprofessional
 Beautiful images get repinned
 Mobile friendly
Image details
 One on one appointments with Business Services
 Training Center classes: Look for Photoshop classes to help
with formatting photos, and Photowalk With Your Smart
Phone to help take quality photos
 Tutorials in the AHML Databases
 Gale Courses – Using Social Media in Business
 Lynda.com – Pinterest courses
 Treehouse – Social Media Strategy, How to Market Your
Business
Additional assistance @AHML
 Books:
 Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth
Hayden
 Platform by Michael Hyatt
 Best Practices for Brands Using Pinterest
 http://new.soldsie.com/blog/6-best-practices-for-brands-on-pinterest/
 Grow your blog with Pinterest
 http://www.socialmediaexaminer.com/grow-your-blog-with-pinterest/
 Pinterest tips for your business
 https://www.ahalogy.com/research/
 http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/
 https://business.pinterest.com/en/blog/2015
 http://www.pinright.com/wp-content/uploads/2015/08/Pinterest-DImensions-
Cheat-Sheet.png
 http://www.socialmediaexaminer.com/7-pinterest-tools-for-marketers/#more-89521
Further Resources
 Photographer – K +B
Photography
 Crafter – Riens Handmade
Soap
 Landscape design –
backyard bliss
 Etsy shop – Studio Jewel
 Designer Heather
Cleveland – success story
 Arlington Heights Library
Real Life Inspiration

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Using Pinterest as a Marketing Tool

  • 1. May 10, 2016 Susan Mayer Specialty Services Advisor Arlington Heights Memorial Library
  • 2.   Social Media platform started in March 2010  Visual bookmarking and link-sharing platform  Image curation  Platform used by 100 million worldwide (9/2015)  Pew Research: Pinterest users are more likely to be female (44%), between 18 – 49 years old (37%), and earn $50,000 - $74,999 (41%)  Additional statistics can be found here. What is Pinterest?
  • 3.   Drive referral traffic to your website or blog  Share content to attract new customers  Wonderful platform for visual businesses  Educate customers regarding your business or industry  Gain inspiration for your own business  Keep an eye on, or learn from your competitors Why Pinterest for Business?
  • 4.   people bypass Google and go directly to Pinterest  to search for products and lifestyle topics  content is curated by actual users  powerful way for users to discover things they might not have expected to find Did you know?
  • 5.   Board  Pin  Likes  Followers  Following  Guided Search  Topics  Rich Pins Learn the Lingo
  • 6.  Ask some questions:  What is your purpose for using social media?  Identify your audience and your goals  Is your business ‘visual’? If not, don’t worry…  Who will create content, respond and monitor? If you decide Pinterest will work for you & your business,  Set up a business account Where Do You Begin?
  • 7.   You can convert an existing personal account to a business account.  Benefits of business accounts include insights and analytics  Number of unique users, repins, likes, views, etc.  Additional resources such as “Pin it” buttons to install on your website  Always include and verify your website url  Your profile image should either be your headshot, your logo, or an item that is representative of your products Setting up a Business Account
  • 8.   Fully fill out bio  Make categories for all boards  Verify your website with Pinterest  Add contact info  Add text to all areas that request some  Pin content from other people & businesses, not just your own content  Be social! Be sure to …
  • 9.   Follow others on Pinterest  Pin regularly = visibility  Embed the and “Follow Me on Pinterest” button on your website or blog  Pin content from your blog to drive traffic  Pin content from your e-commerce shop  Share a link to your social media (facebook, youtube)  Share a link to an individual Pinterest pin or board on social media  Pinning great content will create a visual personality for your business Increase Your Followers
  • 10.  button & other widgets  button allows pinners to pin item when they hover or click on your image  Follow button:  Profile widget  Board widget
  • 11.  Content “rules” 34% 33% 33% What to share 1/3 Business 1/3 Industry 1/3 Personal Know seasonal trends and topics (Ahalogy has good information and downloads)
  • 12.   Showcase your company  Your work or services  Share links to your products (etsy, e-commerce site)  Host a competition  Share items that are interesting to your target market  Curate images that reflect your branding  Create inspiration relating to your industry  Create inspiration relating to educating your customer  Example: Photographer might include a board of what to wear, or ways to display images  Create a referral board for local businesses, affiliates, partners or organizations (networking) Inspiration: Content Ideas
  • 13.   Collaborate with Co-workers  Event planning  product launch  Collaborate with a client  Great for branding ideas  Collect gift ideas for customers Note: Secret boards can be converted to a public board, but once public cannot be changed back. Inspiration: Secret Boards
  • 14.   Image size and image quality does matter  Cheat sheet for images sizing  Basically, a minimum of 735 pixels in width – height will be adjusted based on the size of the image  Vertical images post best  Pixelated or too small to view = unprofessional  Beautiful images get repinned  Mobile friendly Image details
  • 15.  One on one appointments with Business Services  Training Center classes: Look for Photoshop classes to help with formatting photos, and Photowalk With Your Smart Phone to help take quality photos  Tutorials in the AHML Databases  Gale Courses – Using Social Media in Business  Lynda.com – Pinterest courses  Treehouse – Social Media Strategy, How to Market Your Business Additional assistance @AHML
  • 16.  Books:  Pinfluence: The Complete Guide to Marketing Your Business with Pinterest by Beth Hayden  Platform by Michael Hyatt  Best Practices for Brands Using Pinterest  http://new.soldsie.com/blog/6-best-practices-for-brands-on-pinterest/  Grow your blog with Pinterest  http://www.socialmediaexaminer.com/grow-your-blog-with-pinterest/  Pinterest tips for your business  https://www.ahalogy.com/research/  http://www.socialmediaexaminer.com/pinterest-tips-for-your-business/  https://business.pinterest.com/en/blog/2015  http://www.pinright.com/wp-content/uploads/2015/08/Pinterest-DImensions- Cheat-Sheet.png  http://www.socialmediaexaminer.com/7-pinterest-tools-for-marketers/#more-89521 Further Resources
  • 17.  Photographer – K +B Photography  Crafter – Riens Handmade Soap  Landscape design – backyard bliss  Etsy shop – Studio Jewel  Designer Heather Cleveland – success story  Arlington Heights Library Real Life Inspiration