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Quality Reach I SMX West Slides
 

Quality Reach I SMX West Slides

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Case studies showing how to effectively reach your target audience through qualified influencers and YouTube strategies. #QualifiedReach

Case studies showing how to effectively reach your target audience through qualified influencers and YouTube strategies. #QualifiedReach

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    Quality Reach I SMX West Slides Quality Reach I SMX West Slides Presentation Transcript

    • @97thFloor #QualifiedReach@SaunderSchroed
    • intro
    • promo tip
    • qualified reach
    • aka the Squints strategy
    • target
    • find influencers followerwonk ! influential (follow them) ! influential that follow you
    • nurture
    • You shall not PASS! …unless you have that password passworded url perception increase loyalty beta testers
    • dm influencers 1. send a cute little intro. dm about campaign (nurture) 2. then send url with password eager frank peace catcher
    • live = qualified reach peace catcher = qualified reach eager frank = qualified reach
    • chemistry
    • we’ve got chemistry chemistry here you feel it? I felt it! alright JANICE!
    • results client’s average video, before this, was around 5,000 views what would SQUINTS do 3-4 week process aka no short cuts
    • twitter analytics
    • nuvi nuviapp.com
    • do it again improve increase results
    • repeat reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach ! spread = the amount of people who RT the original tweet ! reach + spread = viral coefficiency ! 8,469,347 + 1,849,309 = 10,318,656 ! over 250,000+ views to url in 2 weeks
    • change of pace
    • youtube [content] creation
    • goals, kpi’s, and the whole shebang process ! • on-boarding • kick-off call • 4e’s of content • creative brief
    • four e’s (of content) entertain, educate, engage, elevate
    • client’s goals entertain, educate, engage, elevate brand awareness
    • idea gen. idea+ = brand awareness
    • take what works
    • idea Coke’s Security Camera campaign + friend zone
    • entertain
    • video youtube.com/watch?v=gd2aNEHKj1o&noredirect=1
    • alright, let me break it down to you right quick
    • creation staged ! ! edited footage to look like a security camera ! ! and added that nice Vivint logo
    • check list entertain, educate, engage, elevate
    • educate + engage
    • mystery = educate + engagement
    • educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
    • educate + engagement (for brand)
    • check list entertain, educate, engage, elevate
    • elevate
    • results 1,000,000 YouTube views in less than a week ! 21,000+ facebook shares ! 56,000+ embeds, mentions, and links ! 2.5 million+ aggregated views ! 4,000 aggregated comments ! 50,000+ social shares
    • repurpose what’s cool about this, besides an additional 200k+ views? …user submitted
    • brand mentions
    • averaged 15-20 brand mentions per day brand mentions = opportunity
    • check list entertain, educate, engage, elevate
    • be SQUINTS + = squints MARRIED wendy…and HAD 9 kids
    • which equals = at least 9 great nights for squints
    • end @SaunderSchroed saunder@97thFloor.com @97thFloor