18. repeat
reach = the amount of people who could potentially see it
i.e.: someone tweets out the link with 10,000 followers = 10,000 reach
!
spread = the amount of people who RT the original tweet
!
reach + spread = viral coefficiency
!
8,469,347 + 1,849,309 = 10,318,656
!
over 250,000+ views to url in 2 weeks