Jan 26 2011 gta rewards breakfast web 2 0 and hr

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Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. …

Building an HR Social Media Strategy focuses on harnessing social media tools--social networks, blogs and wikis--for use in recruiting, employee engagement, training and corporate culture building. During this breakfast session we will review and discuss what social media tools are out there and how they can be used in recruiting, employee engagement, training and corporate culture building, as well as examine case studies and examples of internal social media success stories.

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  • 1. January 26, 2011 and HR – Engage, Connect, SucceedCathy McKnight
  • 2. What its Social mediaall about Social Social Marketing networking Collaborate Communicate Connect Workforce Intranet 2.0 2.0 Web 2.0Engage … Connect … Succeed 2
  • 3. What does it all mean?• It is the move toward a more social, collaborative, interactive and responsive web.• It is the process of putting us into the web.• It is people connecting with other people.• It is an easier Internet or intranet.Engage … Connect … Succeed 3
  • 4. Reality Check #1 • Employees are having online conversations regardless if a company provides the tools to do so or not … Facebook, Twitter, Digg.* Pew Internet & American Life, 2009 Engage … Connect … Succeed 4
  • 5. Reality Check #2 • Employees are collaborating online regardless if a company provides the secure tools to do so or not … Slideshare, Delicious, Flickr.* Pew Internet & American Life, 2009 Engage … Connect … Succeed 5
  • 6. Reality Check #3 • 96% of Millennials belong to some kind of social network*, and expect to have access to these capabilities … and will consider not taking a job if they wont.* Pew Internet & American Life, 2009 Engage … Connect … Succeed 6
  • 7. Lets level set … Social media Social media is… is not… • Access on demand • Regularly scheduled • Dialogue updates • Transparent • A monologue • Inclusive • Controlled • Authentic • Contrived • Dynamic • Exclusive • Mobile • Product driven • Listening device • Static • To be embraced • To be fearedEngage … Connect … Succeed 7
  • 8. Just a few Social Media toolsEngage … Connect … Succeed 8
  • 9. Blogs• Simple• Easy• Personal• Creates dialogue• Interactive• Timely• Proactive and reactiveEngage … Connect … Succeed 9
  • 10. SocialNetworkingEngage … Connect … Succeed 10
  • 11. Crowdsourcing 11Engage … Connect … Succeed 11
  • 12. Forums & DiscussionBoards • Generate FAQs to address common questions • Intellectual exchange • Learning new ideas and refining old ones • Enjoying community membership • Contributing to others • New business leads Forums need governance • Keeping up with current events • Learning about new opportunities 12Engage … Connect … Succeed 12
  • 13. Microblogging• Quick and timely• Short messages• Interactive• Great for reminders• Teasers for promotion of events, articles, activities• Keeps web spaces (intranet, portal, blogs) fresh with new content via automatic feedsEngage … Connect … Succeed 13
  • 14. Other Social Media OutletsWidgets Presentation Sharing Social BookmarkingOnline Video 14 Engage … Connect … Succeed 14
  • 15. Dont forget about yourcurrent website• Update your website with more about the company – A day in the life – The recruitment process – What you can expect your 1st week, 1st month, 1st year – What is your companys EVP (employee value proposition)Engage … Connect … Succeed 15
  • 16. Workforce 2.0 – how farhave you gone?• Blogs• Microblogs• Videos, podcasts• User forums, Discussion Boards• Social Networking• Wikis• Instant MessagingEngage … Connect … Succeed 16
  • 17. Why consider Social Media forHR communication? 80% of North Americans usesocial media monthly 2/3 of the world’s population use social networks Time spent on social networks is growing 6 times faster than time spent online Sources: Forrester, The Broad Reach of Social Technologies, August 25, 2009 Neilsen, Global Place & Networked Places, 2009Engage … Connect … Succeed 17
  • 18. By the numbers… More than 500 million active users Ages 35 & Older: Fastest growing demographic facebook 50% of active users log on each day Source: Facebook Press Room - http://www.facebook.com/press/info.php?statisticsEngage … Connect … Succeed 18
  • 19. By the numbers… Year-over-year growth = 1,448% from 1.2 million unique users in May 2008 to 18.2 million unique users in May 2009 Twitter Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009Engage … Connect … Succeed
  • 20. By the numbers…A new memberjoins everysecond More than 50 million users worldwide Is available in six LinkedIn languages Source: Aon Consulting Web 2.0 and Employee Communications Survey, March 2009Engage … Connect … Succeed 20
  • 21. Today’s Workforce Babyboomers Generation X Generation Y/ Millennials Traditionalist • Generation C Todays (1982 – 1992) Workforce<1946 1946 1965 1982Engage … Connect … Succeed
  • 22. Whos using these tools? Gen X & Boomers Gen X & Y Boomers Gen Y/C Gen XEngage … Connect … Succeed 22
  • 23. Not using it?• Then you are missing the best opportunity to connect with all your customers: – Clients – Employees – Prospects – CandidatesEngage … Connect … Succeed 23
  • 24. Building acompany"Socially"Engage … Connect … Succeed 24
  • 25. Which Channel & Why 25Engage … Connect … Succeed 25
  • 26. Communications channelshave changed – have you? 26Engage … Connect … Succeed 26
  • 27. WORKFORCE 2.0 IN ACTIONEngage … Connect … Succeed
  • 28. IBMs BeehiveEngage … Connect … Succeed 28
  • 29. SabreTownEngage … Connect … Succeed 29
  • 30. What you need to succeed A compelling vision Executive support Empowered champion Coordinated team Understanding of audiences Alignment with business objectives Realistic assessment of technology Phased and executable implementation plan Communications plan Change management planEngage … Connect … Succeed 30
  • 31. But what about …• Employee negativity• Personal versus organisational voice• If nobody uses it• The perception that social/new media tools are a "waste of time"• We are already suffering from information overload• The lack of understanding on how to use the tools• Concerns over privacy and securityEngage … Connect … Succeed 31
  • 32. People make mistakesEngage … Connect … Succeed 32
  • 33. Thank you! cathy.mcknight@aonhewitt.com www.aonhewitt.com www.Twitter.com/cathymcknight http://ca.linkedin.com/in/cathymcknightEngage … Connect … Succeed 33 33