Enrique Allen, D Fund - Warm Gun Conference

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Enrique Allen, D Fund - Warm Gun Conference

  1. 1. The Future ofDesigner Foundersin Tech designerfund.com designerfounders.com @enriqueallen
  2. 2. We All Want the Sweet Spot
  3. 3. Photo: What’s Next, A Design Bubble? FastCompany
  4. 4. Long TermAwesome Design Change? consultant client/startup Time
  5. 5. Different types# of Designers of designers employees contractors consultants founders Roles
  6. 6. So I got out of the building...And started interviewing everyone I knewwho might know something about being adesigner founder...
  7. 7. Mitch Kapor Electronic Frontier & Mozilla Foundations Founder of Lotus 1-2-3 MIT Mangement Science Radio DJ & Meditator Yale Cybernetics Summer Science Program Public school
  8. 8. Mitch Kapor Engineering Design Business
  9. 9. Software Design Manifesto Despite the enormous outward success of personal computers, the daily experience of using computers far too o en is still fraught with di culty, pain, and barriers for most people, which means that the revolution, measured by its original goals, has not as yet succeeded.
  10. 10. More Than Interface Design Today, the so ware designer leads a guerrilla existence, formally unrecognized and o en unappreciated. There’s no spot on the corporate organization chart or career ladder for such an individual.
  11. 11. More Than Interface Design The so ware designer is concerned primarily with the overall conception of the product. The look and feel of a product is but one part of its design.
  12. 12. Firm Grounding in Tech Many people who think of themselves as working on the design of so ware simply lack the technical grounding to be an e ective participant in the overall process. Naturally, programmers quickly lose respect for people who fail to understand fundamental technical issues.
  13. 13. But...What’s the di erence between a so waredesigner and a designer founder?
  14. 14. John Lilly Mozilla Reactivity ATG Apple Labs Trilogy Stanford Computer Science BS/MS Stanford CS198 Section Leader & Coordinator Ran Toyon Eating Club
  15. 15. John Lilly Engineering Design Business
  16. 16. Ryan Freitas Director of Product About.me Founder Second Verse Principal Plinky Director Product Design Adaptive Path Director MetaDesign Interaction Design Sapient Sr Info Architect Interval Logic GUI Developer USD Cog Sci/HCI
  17. 17. Ryan Freitas Engineering Design Business
  18. 18. Christina Brodbeck Founder YouTube Founding UI Designer MRL Ventures Web Designer NASA UI Designer SFSU Flash Teaching Assistant Giant Campus Design Instructor Keynote Systems Communication Design Urban Programs Resource Center Web Designer
  19. 19. Christina Brodbeck Engineering Design Business
  20. 20. Dave Morin Path Founder Facebook Platform & Connect Co Inventor Apple Product & Marketing DM Design Studios University of Colorado
  21. 21. Dave Morin Engineering Design Business
  22. 22. Daniel Burka Tiny Spec Design Director Pownce Founder Digg Mozilla Silverorange Canadian Gov’t Art
  23. 23. Daniel Burka Engineering Design Business
  24. 24. Jason Putorti Bessemer Venture Parnters DiR Intuit Creative Director Mint Lead Designer Fitting Group Consultant Novaurora CEO College Prowler CTO 3N2 CTO Freelance Web Design
  25. 25. Jason Putorti Engineering Design Business
  26. 26. What do futuredesigner founders look like?10 startups founded by designers weinvested in...
  27. 27. Melissa Miranda ListCharming SkinnySkoop MUBI IDEO d.Light Darmouth & Stanford GSB
  28. 28. Melissa Miranda Engineering Design Business
  29. 29. ThushanAmarasiriwardena Digital Divide Data LongJaunt The Boston Globe NC State
  30. 30. ThushanAmarasiriwardena Engineering Design Business
  31. 31. Khoi Vinh Lascaux Co. TechFellow NYT Design Director Behavior Rare Medium Subtraction Otis College of Art and Design
  32. 32. Khoi Vinh Engineering Design Business
  33. 33. Aaron Perry Zucker Big New Ideas Design for Obama Students for Barack Obama Westside Today Selbert Perkins Design RISD
  34. 34. Aaron Perry Zucker Engineering Design Business
  35. 35. Anab Jain Ted Fellow Nokia Microso Research CBS Products Black Pepper Images Royal College of Art National of Design
  36. 36. Anab Jain Engineering Design Business
  37. 37. Tracy Osborn Limedaring Remilon CalPoly SLO
  38. 38. Tracy Osborn Engineering Design Business
  39. 39. Nina Khosla Betaworks Lokho Design IDEO Empire Attack fuseproject Stanford Product Design
  40. 40. Nina Khosla Engineering Design Business
  41. 41. Maurice Woods Pentagram Studio Hinrichs Inneract AIGA Zimmerman Design U of Washington
  42. 42. Maurice Woods Engineering Design Business
  43. 43. Jennifer Lopez & Abby Sturges Stanford Product Design Stanford Product Design Newmark IndustriesHopkins Center for the Arts Radius Product Dev Dartmouth Carnegie Mellon
  44. 44. Jennifer Lopez & Abby Sturges Engineering Design Business
  45. 45. Matt Sullivan Yummrs IDEO ChipIn DragonBridge Capital Elepaio Enterprises Middleburry College
  46. 46. Matt Sullivan Engineering Design Business
  47. 47. All these companies have designer founders
  48. 48. SummarySo...
  49. 49. What Do We Mean by Design (not just visual)? Visual Design Interface - Navigation - Info Design Info Architecture - Interaction Design Functional Specs - Content Reqs Underlying Tech - IPUser - Product - Biz Hypotheses & Objectives PRIVATE
  50. 50. What Do We Mean byDesigner Founders? Engr Design Biz Visual IA IxD User Research
  51. 51. What Do We Mean byDesigner Founders? Engr Design Biz Visual IA IxD User Research Designer founders need to continuously guide their product & organization through the design stack cycles
  52. 52. What Do We Mean by Designer Founders? Engr Design Biz Front end Visual Customer Support Platform speci c IA Sales Customer/Biz Back- end IxD Development User Research Biz model & OperationTech DNA & Product Mngt. Mngt.
  53. 53. What Do We Mean by Designer Founders? Engr Design Biz Front end Visual Customer Support Platform speci c IA Sales Customer/Biz Back- end IxD Development User Research Biz model & OperationTech DNA & Product Mngt. Mngt. Designer founders need to continuously move horizontally with skills in engr & biz stacks
  54. 54. Critical Mass of Engineering,Design & Biz SkillsDon’t worry so much aboutde nitions & titles...let the productimpact speak for itself...
  55. 55. Assertion #1As the consumer tech market becomesmore crowded, di erentiated brand &experience design is becoming critical toboth short & long term success
  56. 56. Assertion #2Successful designer founders will attractthe remaining distribution of aspiringdesign talent Designer Founders Awesome # of Designers
  57. 57. Assertion #3Designer founders have unique skills (notjust visual) to understand human needs,make products that people actually want,& communicate persuasively Visual Design Interface - Navigation - Info Design Information Architecture - Interaction Design Functional Specs - Content Reqs Underlying Tech - IP User - Product - Biz Hypotheses & Objectives
  58. 58. Assertion #4Having a multi-disciplinary designerfounder that can lead & model designpractices is a competitive advantageespecially when combined withengineering & business co-founders Visual, Interaction, Engineering, Jason Putorti, & Biz Skillz Designer Founder
  59. 59. Assertion #5Partners have an appetite for designerfounders who are capable of leadingproduct innovation within their companies
  60. 60. Lastly“The most important social evolution within the computingprofessions would be to create a role for the so waredesigner as a champion of the user experience.... What isdesign? ... It’s where you stand with a foot in two worlds—the world of technology and the world of people and humanpurposes—and you try to bring the two together.”-Terry Winograd
  61. 61. Lastly“The most important social evolution within the tech startupprofessions would be to create a role for the designerfounder as a champion of the user experience.... What is adesigner founder? ... It’s a person who stands with a foot intwo worlds—the world of technology and the world ofpeople and human purposes—and brings the twotogether.”-Enrique Allen
  62. 62. The Future ofDesigner Foundersin Tech designerfund.com designerfounders.com @enriqueallen

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