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Mapping the Territory Seven Traditions (or Eight) in the Field of Communication Territory
The Essentials of CommunicationTheory According to Karl Popper “theories are nets cast to catch what we call the ‘world’
The Essentials of CommunicationTheory Indeed, we use theories to guide us towards the understanding and exploration of all natural, physical and social realities that surround us. Communication is an inseparable and considerably substantial part of that world.
The Essentials of CommunicationTheory Communication is multidisciplinary. The elements of Communication theory are present in literature, psychology, sociology and even mathematics and engineering.
The Essentials of CommunicationTheory The conceptual foundations that unite communication theories Communication is a process, continuous and complex. Communication is symbolic. Communication is transactional
The Essentials of CommunicationTheory “Communication is the problem to the answer” because scholars hold widely divergent views as to what communication is. There are several perspectives as to what communication is. These are referred to as traditions in the field.
What is a Perspective or Tradition of Communication? A perspective is a way of looking through, an angle of vision, a way of seeing. All perspectives are therefore partial and, in that sense, distorted or biased. All perspectives look at this rather than that; each has its particular emphasis. This is more so in a multi-field such as communication.