Mapping the Territory<br />Seven Traditions (or Eight) in the Field of Communication Territory<br />
The Essentials of CommunicationTheory<br />	According to Karl Popper “theories are nets cast to catch what we call the ‘wo...
The Essentials of CommunicationTheory<br />Indeed, we use theories to guide us towards the understanding and exploration o...
The Essentials of CommunicationTheory<br />	Communication is multidisciplinary.  The elements of Communication theory are ...
The Essentials of CommunicationTheory<br />The conceptual foundations that unite communication theories<br />Communication...
The Essentials of CommunicationTheory<br />“Communication is the problem to the answer” because scholars hold widely diver...
What is a Perspective or Tradition of Communication?<br />A perspective is a way of looking through, an angle of vision, a...
Four major approaches of communication<br />
Four major approaches of communication<br />
University of Colorado Professor, Robert Craig establishes seven traditions (Eight) of Communication<br />
Traditions in the Field ofCommunication Theory<br />
Traditions in the Field ofCommunication Theory<br />
The Socio-psychologicalTraditioncommunication as interpersonal influence<br />
The Cybernetic Traditioncommunication as information processing<br />
The Rhetorical Traditioncommunication as artful public address<br />
The Semiotic Traditioncommunication as the process of sharing meaning through signs<br />
The Socio-cultural Traditioncommunication as the creation and enactment of social reality<br />
The Critical Traditioncommunication as a reflective challenge of unjust discourse<br />
ThePhenomenologicalTraditioncommunication as the experience of self and others through dialogue<br />
The Ethical Traditioncommunication as people of character interacting in just and beneficial ways<br />
Jimikayodeadebolaadegunwa school of communication, lagos state university, lagos, nigeria.<br />
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Mapping the territory of Communication Theory

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Mapping the territory of Communication Theory

  1. 1. Mapping the Territory<br />Seven Traditions (or Eight) in the Field of Communication Territory<br />
  2. 2. The Essentials of CommunicationTheory<br /> According to Karl Popper “theories are nets cast to catch what we call the ‘world’<br />
  3. 3. The Essentials of CommunicationTheory<br />Indeed, we use theories to guide us towards the understanding and exploration of all natural, physical and social realities that surround us.<br /> Communication is an inseparable and considerably substantial part of that world.<br />
  4. 4. The Essentials of CommunicationTheory<br /> Communication is multidisciplinary. The elements of Communication theory are present in literature, psychology, sociology and even mathematics and engineering.<br />
  5. 5. The Essentials of CommunicationTheory<br />The conceptual foundations that unite communication theories<br />Communication is a process, continuous and complex.<br />Communication is symbolic.<br />Communication is transactional<br />
  6. 6. The Essentials of CommunicationTheory<br />“Communication is the problem to the answer” because scholars hold widely divergent views as to what communication is. <br /> There are several perspectives as to what communication is. These are referred to as traditions in the field.<br />
  7. 7. What is a Perspective or Tradition of Communication?<br />A perspective is a way of looking through, an angle of vision, a way of seeing.<br />All perspectives are therefore partial and, in that sense, distorted or biased.<br />All perspectives look at this rather than that; each has its particular emphasis.<br />This is more so in a multi-field such as communication.<br />
  8. 8. Four major approaches of communication<br />
  9. 9. Four major approaches of communication<br />
  10. 10. University of Colorado Professor, Robert Craig establishes seven traditions (Eight) of Communication<br />
  11. 11. Traditions in the Field ofCommunication Theory<br />
  12. 12. Traditions in the Field ofCommunication Theory<br />
  13. 13. The Socio-psychologicalTraditioncommunication as interpersonal influence<br />
  14. 14. The Cybernetic Traditioncommunication as information processing<br />
  15. 15. The Rhetorical Traditioncommunication as artful public address<br />
  16. 16. The Semiotic Traditioncommunication as the process of sharing meaning through signs<br />
  17. 17. The Socio-cultural Traditioncommunication as the creation and enactment of social reality<br />
  18. 18. The Critical Traditioncommunication as a reflective challenge of unjust discourse<br />
  19. 19. ThePhenomenologicalTraditioncommunication as the experience of self and others through dialogue<br />
  20. 20. The Ethical Traditioncommunication as people of character interacting in just and beneficial ways<br />
  21. 21. Jimikayodeadebolaadegunwa school of communication, lagos state university, lagos, nigeria.<br />
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