The socio cultural tradition

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The socio cultural tradition

  1. 1. The socio-cultural tradition isbased on the premise that as people communicate they produce and reproduce culture
  2. 2. University of Chicago linguistEdward Sapir and his student Benjamin Lee Whorf werepioneers in the socio-cultural tradition
  3. 3. The Sapir-Whorf hypothesis of linguistic relativity statesthat the structure of a culture’s language shapes what people think and do
  4. 4. Language structures our of reality
  5. 5. Our cultural differences are reflected in our diverse languages
  6. 6. Contemporary socio-cultural theorists claim that it is through the process of communication that our reality is produced, maintained, repaired, and transformed
  7. 7. Socio-cultural approaches to communication theory address the ways our understandings, meanings, norms, roles, and rules areworked out interactively in communication
  8. 8. Such theories explore the interactional worlds in whichpeople live, positing the idea that reality is not an objective set of arrangements outside us but isconstructed through a process of interaction in groups, communities and cultures.
  9. 9. Our interactions construct ourrealities; our realities establish our cultures
  10. 10. Key ideas of the socio-cultural traditions0 Focus is on patterns of interaction between people rather than on individual characteristics or mental models.0 Interaction is the process and site in which meanings, roles, rules, and cultural values are worked out.0 This tradition is very interested in the processes of communication that occur in actual situations.
  11. 11. Key ideas of the socio-cultural traditions0 The tradition is interpretive rather than positivist.0 Variations in the tradition: symbolic interactionism, constructionism, and socio-linguistics.0 Ethnography and ethnomethodology have been great influence on the socio-cultural tradition.
  12. 12. Symbolic Interactionism (SI)0 The key idea is that social structures and meaning are created and maintained in social interaction.0 Pioneers are sociologists, Herbert Blumer and George Herbert Mead, who emphasized the importance of participant observation in the study of communication as a way of exploring social relationships.
  13. 13. Social Constructionism0 Originally called social construction of reality after the work Peter Berger and Thomas Luckmann, this line of research has been investigating how human knowledge is constructed through social interaction.
  14. 14. Sociolinguistics0 The study of language and culture.0 Philosophy of language: meaning of language depends on its actual use; the works of German philosopher, Ludwig Wittgenstein.0 Language as speech acts. When you speak you are actually performing an act.
  15. 15. Ethnography0 The observation of how actual social groups come to build meaning through their linguistic behaviours.0 Ethnomethodology – the careful observation of micro- behaviours in real situations.

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