Global Communication 1 UNAV


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Global Communication 1 UNAV

  1. 1. Global communication – PP1 Pamplona January 11-15, 2010 Danijel Labaš, [email_address] Croatian Studies, University of Zagreb
  2. 3. The power of nonverbal communication Hearing with ears – understand with eyes <ul><li>Corporal presence </li></ul>
  3. 4. We are communicating with the whole body – with the whole our being
  4. 5. What I know about You? What You know about Me? <ul><li>Are You Spanish? </li></ul><ul><li>Where are You coming from? </li></ul><ul><li>What are You doing here, in this class? </li></ul><ul><li>I am Croat and come from capital of Croatia, Zagreb. </li></ul><ul><li>Croatia? </li></ul><ul><li>Zagreb? </li></ul>
  5. 6. What I know about You? What You know about Me? <ul><li>Spain’s flag </li></ul><ul><li>Flag of Croatia </li></ul>
  6. 7. What I know about You? What You know about Me? <ul><li>Spain – coat of arms </li></ul><ul><li>Croatia – coat of arms </li></ul>
  7. 10. What we have to share? <ul><li>The award was established in memory of Luka Brajnovic (who died on the 8th February 2001) as a mark of respect to his career, his professional standing and reputation. </li></ul>
  8. 11. Topics <ul><li>1) Introduction: Who is „centrum mundi“ in global communication order? Spain or Croatia? </li></ul><ul><li>2) Identity and Otherness in global communication: who are You , who am I ; who are They in globalized world of Computer-mediated-Communication (E. Levinas)? </li></ul>
  9. 12. Topics <ul><li>3) Cultural diversity, new (virtual) communities and global media: what we (can) know of each other and in which way? </li></ul><ul><li>4) Global communication, proximity and accountability (J. Habermas, E. Levinas) – ethics of dialogue ( Diskursethik ) – ethics of responsability. </li></ul>
  10. 13. Topics <ul><li>5) (Some) Open questions in global communication: from „globality“ to global solidarity (MacBride Report, Unesco). </li></ul><ul><li>6) Conclusions – discussion. </li></ul>
  11. 14. How I can inform me about You? How you get information about Me? <ul><li>Thanks to processes and means of communication: </li></ul><ul><li>Arts / Literature / Press </li></ul><ul><li>Radio / Television </li></ul><ul><li>Internet </li></ul><ul><li>Multimedia </li></ul><ul><li>Thanks to global communication. </li></ul>
  12. 15. Global (mass) communication? <ul><li>The globalization of news... </li></ul>
  13. 16. Global mass communication <ul><li>Denis McQuail, Mass Communication Theory , Sage, London – Thousand Oaks – New Delhi, fifth edition, pp. 245 - 271 </li></ul><ul><li>Means of MC </li></ul>
  14. 17. Interactive presentation of communication’s and technological changes: the technologies come out from society and have impact on society
  15. 18. McQuail <ul><li>The mass media are affected, like everything else, by the general phenomenon of globalization. </li></ul><ul><li>They are in a special position themselves. Why? </li></ul>
  16. 19. McQuail <ul><li>Because they are: </li></ul><ul><li>an object and </li></ul><ul><li>an agent of the globalizing process. </li></ul><ul><li>Nota bene: They are also the means by which we become aware of it. </li></ul>
  17. 20. McQuail <ul><li>McQuail explains that there are several reasons for devoting attention to this aspect of MC. </li></ul><ul><li>1) The global character of MM became increasingly problematized after the Second World War. Why? </li></ul>
  18. 21. McQuail <ul><li>Because of ideological struggles between free-market west and communist east; but </li></ul><ul><li>2) because of economic and social imbalance between the developed and the developing world, too; </li></ul>
  19. 22. McQuail <ul><li>3) plus the growth of global media concentration threatening freedom of communication. </li></ul>
  20. 23. Denis McQuail <ul><li>Items of McQuail’s theory of GMC: </li></ul><ul><li>origins of MC, </li></ul><ul><li>its driving forces (technology and money), </li></ul><ul><li>ownership and control, </li></ul>
  21. 24. Denis McQuail <ul><li>varieties of global MM, </li></ul><ul><li>international media dependency, </li></ul><ul><li>cultural imperialism (and beyond), </li></ul><ul><li>the media transnationalization process, </li></ul>
  22. 25. Denis McQuail <ul><li>international news flow, </li></ul><ul><li>the global trade in media culture, </li></ul><ul><li>concepts of national and cultural identity, </li></ul><ul><li>and global media governance. </li></ul>
  23. 26. McQuail’s conclusions <ul><li>Global mass communication is a reality . </li></ul><ul><li>Conditions of globalization are: </li></ul><ul><li>A) the existence of a free market in media products; </li></ul>
  24. 27. McQuail’s conclusions <ul><li>B) the existence of and respect for an effecitve ‘right to information’, </li></ul><ul><li>C) and thus political freedom and freedom of speech, </li></ul>
  25. 28. McQuail’s conclusions <ul><li>D) and the technologies that can offer fast, capacious and low-cost channels of transmission across borders and large distances. </li></ul>
  26. 29. McQuail’s conclusions <ul><li>Is he to optimistic in his conclusions? </li></ul><ul><li>What we miss to make the global mass communication to prosper really? </li></ul><ul><li>Global political order – some form of international government – ‘new order of communication’ – ‘free flow of information’? </li></ul>
  27. 30. McQuail’s conclusions <ul><li>Who is today “centrum mundi” – the center of the world in global mass communication? </li></ul><ul><li>Could it be Spain? </li></ul><ul><li>Could it be Croatia? </li></ul>
  28. 31. Centrum mundi <ul><li>Welcome to the World od GloCom </li></ul><ul><li>Welcome to the Center of the World </li></ul>
  29. 32. Ludbreg - Centrum mundi <ul><li>Archeological remains prove that Ludbreg was already an established township in pre-Roman times. Through it's entire history it played an important role as a regional trade and religious center , and even today it presents an actual &quot; center of the world &quot; for it's inhabitants and numerous tourists pouring into the town every year. </li></ul><ul><li>Coordinates: Alt. 157 m Lat. 46° 14' 58&quot; Long. 16° 37' 21&quot; </li></ul>
  30. 33. Ludbreg or Pamplona: centrum mundi? <ul><li>Spain (dark green) </li></ul><ul><li>Croatia (orange) </li></ul>
  31. 34. Europe – center of the world? <ul><li>GloCom </li></ul>
  32. 35. What is with Latin America? <ul><li>GloCom? </li></ul>
  33. 36. What is going on with modern media revolution? <ul><li>The rise of Prosumer! </li></ul><ul><li>Prosumer is born! </li></ul><ul><li>Prometeus - The Media Revolution on YouTube (5:15) </li></ul><ul><li>The word is a combination of producer and consumer that perfectly describe the millions of participants in the Web 2.0 revolution. </li></ul>
  34. 37. Globalization: what is it? What isn’t it? <ul><li>Judith Sutz , Universidad de la Republica, Uruguay: </li></ul><ul><li>“ There are many ways of understanding the phenomenon that has come to be called globalization ...” </li></ul>
  35. 38. Globalization: what is it? What isn’t it? <ul><li>Manual Castells : </li></ul><ul><li>“ T he current economy is globalized ‘because the core activities of production, consumption and circulation, as well as their components (capital, labor, raw materials, management, information, technology, markets) are organi s ed on a global scale ...” </li></ul><ul><li>GloCom </li></ul>
  36. 39. Globalization: what is it? What isn’t it? <ul><li>Primarily, g lobalization refers to a phenomenon that transforms the organization of basic economic activities, in the sense of extending to the world as a whole the space in which the variables that comprise these activities operate. </li></ul><ul><li>GloCom </li></ul>
  37. 40. Globalization: what is it? What isn’t it? <ul><li>“ G lobalization ”: a worldwide amplification of the space in which the operation of key variables of certain processes is organized ... </li></ul><ul><li>But - there are other areas besides that encompassed by economic activity - in particular </li></ul><ul><li>communications </li></ul><ul><li>and culture . </li></ul><ul><li>GloCom </li></ul>
  38. 41. Globalization: what is it? What isn’t it? <ul><li>G lobalization is not homogenization, it is not convergence, nor is it the ‘end of history’, if by that we mean some sort of final uniformity. It is an essentially asymmetrical, conflictual and increasingly excluding phenomenon. </li></ul><ul><li>GloCom </li></ul>
  39. 42. Globalization: How did we get there? <ul><li>We could not have globalization without telecommuni - cations. </li></ul><ul><li>GloCom </li></ul>
  40. 43. Globalization: How did we get there? <ul><li>T he concrete operational forms of globalization demand ‘instant’ communications – that is, the possibility of working, in real time, in any activity that implies the exchange of codified information, independently of the locality of its source. </li></ul><ul><li>GloCom </li></ul>
  41. 44. Globalization: How did we get there? <ul><li>Telecommunica - tions are the tip of the iceberg constituting the technical support for globalization. </li></ul><ul><li>GloCom </li></ul>
  42. 45. Globalization: How did we get there? <ul><li>Globalization would not exist were it not possible to multiply these nodes ad infinitum ; this possibility comes, on the one hand, from the combined and accelerated development of both computer sciences and the computer industry and, on the other, from microelectronics advances. </li></ul><ul><li>GloCom </li></ul>
  43. 46. Globalization: How did we get there? <ul><li>We would certainly not have had globalization without the profound changes that have taken place in the production of knowledge. </li></ul><ul><li>GloCom </li></ul>
  44. 47. Globalization: How did we get there? <ul><li>Globalization is not unidirectional, but it does have a privileged axis. </li></ul><ul><li>This is not north/south . </li></ul><ul><li>As things stand, the privileged axis is north/north . </li></ul><ul><li>GloCom </li></ul>
  45. 48. Globalization: How did we get there? <ul><li>Globalization is, in a double sense, a high-tech phenomenon – in terms of both the object and form of its application. It is neither principally nor exclusively high-tech, but high-tech it most certainly is. </li></ul><ul><li>GloCom </li></ul>
  46. 49. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>Ricardo Petrella calls ‘techno-apartheid’ lies the environment in which their social lives develop. </li></ul><ul><li>GloCom </li></ul>
  47. 50. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>E ntire countries can also steadily become irrelevant . </li></ul><ul><li>For example: Croatia and another ‘small’ countries in global world... </li></ul><ul><li>GloCom </li></ul>
  48. 51. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>As with nearly all social phenomena, globalization is highly differentiated. It has winners and losers, providing for some the prospect of progress, for others that of decline. The divide here is not a question of region, city or nation: without doubt, geography plays its part, but its fundamentals are to be found elsewhere. </li></ul><ul><li>GloCom </li></ul>
  49. 52. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>Another repercussion worthy of note derives from the working of Internet in conditions of uneven development. Nowadays, ‘to be on the web’ is, to a great extent, a condition of existence. But the extreme differences in socio-economic situations, even if connectivity is available, means that while some are information-providers, others are information-seekers, and furthermore, not everyone is doing this under conditions of relative equality. </li></ul><ul><li>For example: Croatian Studies, University of Zagreb... </li></ul><ul><li>GloCom </li></ul>
  50. 53. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>Sooner or later, we shall all be connected to the web, but this will not make us more equal. Inequality, taken together with access to appliances, does not guarantee the diminution of the former by virtue of the latter, but rather the distortion of the latter on account of the former. </li></ul><ul><li>GloCom </li></ul>
  51. 54. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>T he hypothesis : simply ‘getting connected’ will itself solve the problem becomes highly tempting ... </li></ul><ul><li>GloCom </li></ul>
  52. 55. Globalization: Repercussions in ‘the sphere of knowledge’ <ul><li>This is what is meant when it is said that the worst enemy of globalization’s ‘lower orders’ is the digital divide, a claim that has become something of a slogan throughout the world, used as much by the marketeers of the technology as by its anxious buyers. Thus, another of globalization’s repercussions is to propose with renewed force that the technological imperative is a solution rather than a problem. </li></ul><ul><li>GloCom </li></ul>
  53. 56. Globalization: Is it all costs and no benefits? <ul><li>Usually mentioned amongst the costs and negative impacts of globalization is the weakening of the nation-state as an entity capable both of articulating diverse interests and, under its auspices, of providing certain guarantees for survival and coexistence. </li></ul><ul><li>GloCom </li></ul>
  54. 57. Globalization: Is it all costs and no benefits? <ul><li>It is also usually held that micro or local spaces are in danger of being absorbed or swallowed up by macro or global spaces. The worry concerns the dissolution of identities, one of the most complicated expressions of which concerns the ability to recognize one’s own specific problems. </li></ul><ul><li>GloCom </li></ul>
  55. 58. Globalization: Is it all costs and no benefits? <ul><li>Globalization standardizes discourses: participation in education, university education, research and development, innovation, university– industry relations, knowledge, the economic worth of knowledge. </li></ul><ul><li>GloCom </li></ul>
  56. 59. Nicholas Negroponte <ul><li>Beyond Digital: Looking forward, I see five forces of change that come from the digital age and will affect the planet profoundly: 1) global imperatives, 2) size polarities, 3) redefined time, 4) egalitarian energy, and 5) meaningless territory. </li></ul>
  57. 60. What we think about Media Revolution after that words of N. Negroponte?