Basics of semiotics, a winning assignment

1,599 views

Published on

Well, I was given an assignment wherein two groups were made and given the same topic to present upon the winning team would get full marks and the losing one gets 50%.... here i give you the best presentation I have ever made in the pressure of getting full marks

Published in: Social Media, Technology, Business
0 Comments
8 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,599
On SlideShare
0
From Embeds
0
Number of Embeds
79
Actions
Shares
0
Downloads
105
Comments
0
Likes
8
Embeds 0
No embeds

No notes for slide

Basics of semiotics, a winning assignment

  1. 1. Semiotics THE STUDY OF MEANING MAKING. ALSO KNOWN AS:  SEMIOLOGY  SEMASIOLOGY  SEMEIOLOGY
  2. 2. What is Semiotics ? • The study of signs and symbols as elements of communicative behavior; the analysis of systems of communication, as language, gestures, or clothing. • Semiotics is the science of communication and sign systems, in short, of the ways people understand phenomena and organize them mentally, and of the ways in which they devise means for transmitting that understanding and for sharing it with others. • In a nut shell, semiotics is the study of meaning making.
  3. 3. Types of Semiotics. Semantics PragmaticsSyntactics • Semantics: Relation between signs and the things to which they refer; their denotata, or meaning • Syntactics: Relations among signs in formal structures • Pragmatics: Relation between signs and sign-using agents
  4. 4. To Name a Few… Mikhail Bakhtin Marcel Danesi Umberto Eco Félix Guattari Roman Jakobson Kalevi Kull Charles S. Peirce Ferdinand de Saussure Thomas Sebeok Eero Tarasti Vyacheslav Ivanov Roland Barthes  John Deely Algirdas Julien Greimas  Louis Hjelmslev Roberta Kevelson Juri Lotman Augusto Ponzio  Michael Silverstein Jakob von Uexküll Vladimir Toporov
  5. 5. Ferdinand de Saussure Charles pierce The Fathers of Semiotic theories.
  6. 6. Ferdinand de Saussure : “Semiology is a science which studies the role of signs as a part of social life”. Charles Pierce : “Semiotics was the former doctrine of signs” which was closely related to logic. He decorated that “every thought is a sign”. Umberto Eco: “Semiotics is concerned with everything that can be taken as a sign”.
  7. 7. Ferdinand de Saussure. • He was a Swiss linguist and Semiotician. • His ideas laid a foundation for many significant development both in linguistics and Semiology in the 20th century. • He knew various languages like Latin, Greek and SANSKRIT . • He was one of the founding fathers of semiotics which he called semiology. • His concept of the sign/ signified/ referent forms the core of the field. • FATHER OF MODERN LINGUISTICS.
  8. 8. Charles Pierce. •He was born on September 10th,1839. •He was famous for his works on logic, math, philosophy, chemistry and linguistics. •He broke down semiotics into three parts – Representamen, Object, Interpretant. •According to him nothing is a sign unless it is interpreted as a sign.
  9. 9. Saussure VS. Pierce • Binary vs. triadic conception of the sign. • Generates an endless chain of interpretants. • Saussure’s theory primarily applies to languages and either excludes or assimilates to languages and also non- verbal semiotic facts. • Peirce does not seem to have a distinct place in his typology of signs for anything like Saussure’s language.
  10. 10. Umberto Eco. •He was a Philosopher, Essayist, Novelist and Semiotician. •He was born on January 5th,1932. •He is best known for his work for his novel, “Il Nome Della Rosa” ( The Name of the Rose).
  11. 11. Why study semiotics in Mass Communication? •Semiotics is the science of communication and sign systems, in short, of the ways people understand phenomena and organize them mentally •Its field covers all non-verbal signaling and extends to domains whose communicative dimension is perceived only unconsciously or subliminally.
  12. 12. Some Fields of Semiotics • Biosemiotics • Cognitive semiotics • Computational semiotics • Cultural semiotics • Design semiotics • Product semiotics • Law and semiotics • Literary semiotics • Music semiology • Gregorian chant semiology • Organizational semiotics • Semiotic anthropology • Semiotic engineering • Semiotic information theory . • Social semiotics • Urban semiotics • Theatre semiotics • Visual semiotics • Zoo semiotics
  13. 13. Structuralism • Structuralism is a method for analyzing the deep structuring logic of cultural products and practices. • Everything from tribal kinship structures to clothing fashions and advertising could for the structuralists be subjected to structural analysis.
  14. 14. Semiotics and Religion. A religious symbol is not only a picture of something that represents something else by the virtue of analogy. It is a full representation of the communicative process between the sign that is open for interpretation to its interpreter, and at the same time an object that stands open for interpretation as it is in the role of dynamic object.
  15. 15. Semiotics and Theatre. • As a methodology for analysis it is particularly useful for studying performance. • There is a set, an actual performance venue, there are lights, props etcetera. • Within all these elements there are signs that contribute to how we interpret and understand the meaning of any particular performance.
  16. 16. Semiotics and Colour. •How colors express certain coded information that make the viewer feel a certain emotion • Colors influence mood and can even effect our energy levels •People pay more attention to color than you might think, and it can play a huge part in influencing decision making
  17. 17. Semiotics and Architecture. •It seems that pre-modern architecture has utilized the three signs;- icons, index, symbols • where as, the modern architecture mostly makes use of iconic signs attaching less importance to indexical and symbolic ones. •The postmodern architecture, however, in protest against the inflexible approaches of the modern architecture, is iconic.
  18. 18. Semiotics, Language and Culture. Linguistic and Cultural Semiotics is a branch of communication theory that investigates sign systems and the modes of representation that humans use to convey feelings, thoughts, ideas, and ideologies.
  19. 19. Semiotics and Marketing. •It influences an array of marketplace activities, such as product design, branding, advertising, and retailing. •In a general sense consumer culture is the product of the consumer's relationship to messages of all kinds.
  20. 20. Idea no.1 •Meaning exists only because it is shared and negotiated. •We have entered into an unacknowledged agreement to make certain sounds mean certain things.
  21. 21. The sign : • F Saussure asked, “why does a word mean what it means?” • He came to a conclusion that a sign consists of three parts : Signified (The concept) Referent (Real item) Signifier (sound, image or marks on paper)
  22. 22. s
  23. 23. Idea no.3 •Our perception of reality is structured and shaped by the words and signs we use •We don’t simply label the world.
  24. 24. Presentation Compiled by: •Manas -13BLS052 •Dhruveesha – 13BLS029 •Khushboo- 13BLS049 •Vedi – 13BLS114 •Vinika – 13BLS117 •Kajol- 13BLS045 •Mayank- 13BLS057 •Khushali- 13BLS048 •Rishi- 13BCO022 •Devanshi- 13BLS026

×