Katie Reifenberg, Director of Development, Loyola University Chicago Michael Sgro from LeMoyne

1. Agenda
Where To Start
Building Key Relationships
Maximize Your Outreach
Key Learnings

2. Where to Start
Tackling the Biggest Hurdles…
• Overcoming Institutional Barriers
• Collecting Parent Information

3. Where to Start
Overcoming Institutional Barriers
• Understand campus culture
• Integrate efforts with other departments
• Establish contacts outside Development Office

4. Where to Start
Collecting Parent Information
• Many different approaches – find the one that
works best for you!
– Undergraduate Application
– Matriculation Form
– Online F
O li Form
– Other Mailings
– Parent Orientations

5. Where to Start
Collecting Parent Information
Then…
Orientations
Online f
O li form
Mailings Development
Parent Events
Shadow Databases
Now…
Admissions Development

6. Where to Start
Annual Giving: Parents’ Fund
• Look for ways to enhance annual giving efforts
-E-newsletter
-President s letter
President’s
-Annual Report
-Other solicitations
Other

7. Where to Start
Overall Parent Giving by Household
•Total Parent Giving = $1 - $4 million annually
1800
600
1600
1400
1200
1000
800
600
400
200
0
2004 2005 2006 2007 2008 2009 2010

8. Where to Start
Establish a Parent Giving Society
• Recognize parents who give $1,000 or more
• Annual Stewardship Event

9. Where to Start
Giving Society Participation by Parents
•FY07 “I it ti O l ”
FY07 “Invitation Only”
•FY08 to date: Aligned with School giving societies
450
400
350
300
250 393 394
364
356
200
150
100
50 39 45 44
24
0
2007 2008 2009 2010

10. Where to Start
Identify Potential Prospects
• Orientations
• Legacy Parents
• E
Events
t
– Jesuit High School Reception
– Parent Move In Receptions
p
– Regional Receptions

11. Where to Start
Annual Giving Efforts: Parents’ Fund
$70,000
$60,000
$50,000
$40,000
$30,000
$20,000
$10,000
$0
Direct Mail Phonathon Online Giving
FY07 FY08 FY09 FY10

12. Agenda
Where To Start
Building Key Relationships
Maximize Your Outreach
Key Learnings

13. Building Key Relationships
Establish contacts outside Development
• Admissions
• Student Life
• Residence Life
• Academic Affairs

14. Agenda
Where To Start
Building Key Relationships
Maximize Your Outreach
Key Learnings

15. Maximize Your Outreach
Annual Giving Staff
• Provides “tool kit
tool kit”
Major
M j Gift Officers
Offi
• Usually easier visits to get
• Parents have less “baggage”
• Enjoy hearing from you

16. Maximize Your Outreach
Partner with Alumni Association
• Alumni Club Rambler Clubs
• Regional Receptions
• Family Weekend
Budget
• Be Resourceful
• Student Workers

17. Agenda
Where To Start
Building Key Relationships
Maximize Your Outreach
Key Learnings

18. Key Learnings
• Small, Medium AND Large
• Communication
• Colleague Collaboration

19. Key Learnings
g
• “Manage” Involvement
Manage
• Don’t forget about Past Parents
• Ask and they will Give