Parent Associations

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Katie Reifenberg, Director of Development,
Loyola University Chicago

Michael Sgro from LeMoyne

Published in: Education
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Parent Associations

  1. 1. Agenda Where To Start Building Key Relationships Maximize Your Outreach Key Learnings 
  2. 2. Where to Start Tackling the Biggest Hurdles… • Overcoming Institutional Barriers • Collecting Parent Information
  3. 3. Where to Start Overcoming Institutional Barriers • Understand campus culture • Integrate efforts with other departments • Establish contacts outside Development Office
  4. 4. Where to Start Collecting Parent Information • Many different approaches – find the one that works best for you! – Undergraduate Application – Matriculation Form – Online F O li Form – Other Mailings – Parent Orientations
  5. 5. Where to Start Collecting Parent Information Then… Orientations Online f O li form Mailings Development Parent Events Shadow Databases Now… Admissions Development
  6. 6. Where to Start Annual Giving: Parents’ Fund • Look for ways to enhance annual giving efforts -E-newsletter -President s letter President’s -Annual Report -Other solicitations Other
  7. 7. Where to Start Overall Parent Giving by Household •Total Parent Giving = $1 - $4 million annually 1800 600 1600 1400 1200 1000 800 600 400 200 0 2004 2005 2006 2007 2008 2009 2010
  8. 8. Where to Start Establish a Parent Giving Society • Recognize parents who give $1,000 or more • Annual Stewardship Event
  9. 9. Where to Start Giving Society Participation by Parents •FY07 “I it ti O l ” FY07 “Invitation Only” •FY08 to date: Aligned with School giving societies 450 400 350 300 250 393 394 364 356 200 150 100 50 39 45 44 24 0 2007 2008 2009 2010
  10. 10. Where to Start Identify Potential Prospects • Orientations • Legacy Parents • E Events t – Jesuit High School Reception – Parent Move In Receptions p – Regional Receptions
  11. 11. Where to Start Annual Giving Efforts: Parents’ Fund $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Direct Mail Phonathon Online Giving FY07 FY08 FY09 FY10
  12. 12. Agenda Where To Start Building Key Relationships Maximize Your Outreach Key Learnings 
  13. 13. Building Key Relationships Establish contacts outside Development • Admissions • Student Life • Residence Life • Academic Affairs
  14. 14. Agenda Where To Start Building Key Relationships Maximize Your Outreach Key Learnings 
  15. 15. Maximize Your Outreach Annual Giving Staff • Provides “tool kit tool kit” Major M j Gift Officers Offi • Usually easier visits to get • Parents have less “baggage” • Enjoy hearing from you
  16. 16. Maximize Your Outreach Partner with Alumni Association • Alumni Club Rambler Clubs • Regional Receptions • Family Weekend Budget • Be Resourceful • Student Workers
  17. 17. Agenda Where To Start Building Key Relationships Maximize Your Outreach Key Learnings 
  18. 18. Key Learnings • Small, Medium AND Large • Communication • Colleague Collaboration
  19. 19. Key Learnings g • “Manage” Involvement Manage • Don’t forget about Past Parents • Ask and they will Give

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