2. page
About Us
Tony Neari - Junior, Accounting, Marketing, and Management
Major – St. Charles, IL
Cam Gruell - Junior, Marketing Major – Greenfield, IN
Elizabeth Stucker - Junior, Biology Major – Madison, IN
Catherine Hollibaugh - Senior, Sports Performance Major –
Carmel, IN
Ashley Ellington - Junior, Elementary Education Major –
Carmel, IN
4. page
Areas of Improvement
Areas of improvement with Alumni first meeting
• Focus on increasing alumni donations above 17%
• Continue to develop communication with the Exchange
• Increase in student and alumni engagement
6. page
Three Objectives
1. Compile best practices of Alumni Associations from other
universities and institutions, along with possible
recommendations for change.
2. Recommend possible changes to the Alumni Office
surveys and survey mechanics
3. Identify the top benefits for improving the Alumni
Engagement
8. page
Best Practices
• Reliable Survey Mechanics
• Data Analysis
• Campus Communication
• Customer Service
• Up-to-date Technology
• All Age Activities
10. page
Campus Communication
Continue to Expand Campus Communication
• Raise Efficiency
• Encourage Camaraderie
• Avoid Conflict
• Improve Customer Service
• Increase Satisfaction
• Provide Consistent Training
13. page
Student Survey
• A total of 180 students responded
• Developed an understanding of students awareness
• Assessed how students responded to possible events
20. page
Targeted Values
•Increase number of donors
•Graduation rates
•Retention
•Opportunities
•Reputation
•Corporate Sponsorship
•Increase in job opportunities
•Improving academics GPA
21. page
Value Proposition
Mentoring Golf Scramble Field day Lecture Series
Higher donations X X X
Graduation rates X X
Retention X X
Opportunites X X X
Repuation X X X X
Corporate Sponsorship X X X
Increase in job opportunities X X X
Improving academics GPA X
Value Proposition
ValuePoints
Summary: There are 4 ideas here, more specifically one for each bucket plus the extra one for "The
Hook". The "X" represents the value points that the idea has and the "P" represents that it most likely
does.
22. page
Mentoring
Inspire: Empowering Marian University Students & Alumni
• Major-based Mentoring
• One-on-one relationship
• Prepares students for the real world
• No initial costs
23. page
Lecture Series
The Real World: Professional Advice from Marian
University Alumni
• School Specific
• Connections between Alumni and Current Students
▪ Real World advice from the Alumni.
▪ Potential to lead to future jobs for Current Students
• Potential Costs
▪ Travel and Hotel Accommodations
24. page
Golf Scramble
• An all day golf scramble fundraiser
▪ A scramble means that all team members tee off on
each hole and then decide which tee shot they like the
best and mark the spot with a tee or ball marker
• Has a vision
▪ Impact
▪ Networking
▪ Donations
▪ Fun
25. page
Field Day
• An all day student event
• Could include any of the following activities or combination
▪ Scooter Race (Like “Little 5”)
▪ Wiffle Ball Tournament
▪ 3 on 3 Tournament
▪ Sand Volleyball Tournament
▪ possible sponsorship opportunities
27. page
Conclusions and Recommendations
• Analyze Survey Data
• Expand Database
• Enhance Alumni Relationships and Engagement
• Implement New Alumni Based Events
• Consider Refreshing Alumni Website
• Increase Communication with The Exchange
28. page
Acknowledgements
• Marian University Alumni Association and Alumni Office
• Ms. Nicole Ellis and Ms. Jill Carrel
• Marian Connection - Chris Everett, John Purcell, and
Steve Gutzwiller
• Dean Kershaw
• Ms. Anni Hine
• Marian University Students and Alumni
• Mr. Schuttler
• Mr. Cuffel
