10. …and Formulating
hypothesis and focus
on the ones that can
have the biggest
impact
turning assumptions
about the future into
something we can act on
12. Think Create Build
Design doing
Build, test,
learn
Research
Understand
Distill
Focus
Purpose
Why
How might we?
Ideate
Concept / experiment
Create
design backlog
Fold out
13. Think Create Build
What’s the
problem
really?
How might we
[verb]…?
How might we build
this in a way where we
create value and get
it launched (fast)?
Design doing practitioners
29. DR – Product Discovery
Insights
Discover and Define
Protype, test, learn
3 x prototype and test
Recommendation
Continue development
30. Velliv (Nordea Liv og Pension)
Begin digital
transformation
journey
Develop new digital
product
Launch first
product MVP
After 4 iterations and a
development phase
31. Velliv (Nordea Liv og Pension)
Begin digital
transformation
journey
Develop new digital
product
Protype, test, learn,
launch. Repeat,
Repeat, Repeat…
Practice Design Doing
Launch first
product MVP
After 4 iterations and a
development phase
32. Velliv (Nordea Liv og Pension)
The experiment
becomes the
standard
Design thinking is the
way of working